Paid Advertising Specialist
hace 7 días
Southampton
We are partnering with an award-winning, fast-growing digital agency to recruit a Paid Advertising Specialist to join their established Digital Marketing team. This is an exciting opportunity for a paid media professional with strong experience across both PPC, Paid Search and Paid Social to take ownership of strategy, execution and performance across a varied client portfolio. The Role You will play a central role in planning, building and optimising multi-channel paid campaigns aligned to client KPIs and commercial objectives. This is a specialist-level position suited to someone who: • Can independently manage multiple client accounts, • Contributes strategic insight, not just execution, • Consistently drives performance improvements Strategy Development • Develop comprehensive PPC and Paid Social strategies aligned to client objectives and growth targets, • Conduct keyword, competitor and audience research to identify opportunities, • Build integrated strategies across platforms including Search, Shopping, Performance Max, Display, Meta, LinkedIn and TikTok, • Forecast budgets, performance expectations and scaling opportunities, • Plan, launch and manage campaigns across Google Ads, Microsoft Advertising and Paid Social platforms, • Create scalable, best-practice account structures, • Write compelling, performance-focused ad copy, • Manage product feeds and shopping campaigns where relevant, • Monitor and optimise campaigns to improve KPIs and conversion rates, • Refine bidding strategies, targeting and placements, • Implement structured A/B testing across creative, copy and landing pages, • Identify underperformance and proactively implement solutions, • Implement and manage tracking via Google Tag Manager, GA4 and social pixels, • Troubleshoot attribution and reporting discrepancies, • Build dashboards using Looker Studio (or similar), • Deliver commercially focused performance reports, • Take ownership of allocated client accounts, • Manage budget pacing and scaling opportunities, • Communicate performance updates and strategic recommendations, • Collaborate with SEO, Content, Design and Development teams, • Strong paid media experience, ideally within an agency environment, • Hands-on expertise across both PPC, Paid Search and Paid Social, • Commercially aware with a clear understanding of client KPIs, • Strong analytical and data interpretation skills, • Confident communicator with excellent written skills, • Highly organised and comfortable managing multiple accounts, • £32,000 – £38,000 depending on experience, • Hybrid working model (minimum two days per week in the office), • Personal training budget and structured development pathway, • Clear career progression opportunities, • Collaborative and supportive team culture, • Regular team and company social events