Demand Generation Manager
5 days ago
Sutton
Demand Generation Manager (B2B Marketing Campaigns & Lead Generation) A heritage business supplying premium products to producers and FMCG brands worldwide is entering an ambitious new growth phase. This is a newly created role with real influence, working closely with Sales to build trust and move prospects closer to a buying decision and convert leads into real opportunities and customers, by converting brand awareness into qualified leads and a high-quality pipeline. Offering • Purpose and values: You’ll join a business driven by integrity, agility, sustainability and exceptional service. We treat colleagues like family and celebrate shared success., • Impact: This newly created role sits at the heart of our Sales and Marketing teams. Your work will directly influence the quality and volume of leads, shaping future growth., • Growth & development: We’re committed to your professional development with ongoing training, mentorship and the opportunity to take ownership of performance marketing strategy., • Work‑life balance: Enjoy a hybrid working pattern (remote and onsite), 25 days’ holiday plus bank holidays, private healthcare, a contributory pension, and performance‑related bonuses. The Role • You’ll take ownership of planning and delivering performance-led growth initiatives that generate qualified leads and support revenue growth., • Working closely with sales and leadership teams, you will translate strategy into practical activation programmes that generate leads, support pipeline development and improve conversion., • This role combines campaign strategy, CRM-driven marketing, digital activation and sales enablement in a highly collaborative environment. What You’ll Be Doing • Translate brand and commercial strategy into clear activation plans with measurable outcomes, • Lead account-based activity for priority target accounts, • Plan and optimise digital campaigns across LinkedIn, Google Ads and industry platforms, • Build email campaigns and nurture journeys using HubSpot, • Develop lead generation programmes that convert prospects into sales-ready opportunities, • Create sales enablement materials including presentations, pitch decks and toolkits, • Deliver campaign and product training to Sales and Customer Excellence teams, • Manage trade shows, conferences and events with a focus on lead generation, • Oversee website performance including SEO, UX and analytics with external agencies, • Provide customer insight to support sales conversations and account planning, • Produce performance dashboards tracking ROI, lead quality and pipeline contribution, • Manage marketing technology platforms including CRM, automation and analytics What We’re Looking For • At least 3 years’ experience in B2B demand generation, commercial campaigns or lead generation., • Strong experience across campaign strategy, CRM ownership, pipeline reporting, sales enablement and account-based marketing, • Proven ability to generate and convert leads through data-driven marketing activity, • Experience working with CRM platforms (HubSpot preferred), • Comfortable working closely with Sales teams to align marketing activity with pipeline and revenue goals, • Experience managing agencies and external partners About You • A proactive self-starter who combines strategic thinking with hands-on delivery, • Collaborative and comfortable working across sales, marketing and leadership teams, • Commercially minded, analytical and curious about what drives marketing performance, • Adaptable and resilient in a fast-paced, growth-focused environment, • Values integrity, ownership and continuous improvement