Marketing Specialist | $150/hr Remote | Mercor
22 hours ago
Sheffield
At Crossing Hurdles, we work as a referral partner. We refer candidates to Mercor that collaborates with the world’s leading AI research labs to build and train cutting-edge AI models. Organization: Mercor Position: Digital Marketing Analyst Referral Partner: Crossing Hurdles Type: Hourly contract Compensation: $100–$150 per hour Location: Remote Commitment: 10–40 hours/week, flexible and asynchronous Duration: Flexible Role Responsibilities: • Extract campaign data from advertising platforms (Google Ads, Facebook, LinkedIn, TikTok, etc.), • Calculate KPIs including CTR, CPC, CPA, ROAS, and conversion rates across channels, • Compare performance across time periods and against budget targets, • Create data visualizations and insights summaries in Google Sheets, PowerPoint, or Data Studio, • Audit tracking setups and conversion reporting accuracy using GA4 and Tag Assistant, • Build and manage UTM tracking templates for campaigns, • Reconcile advertising costs against invoiced amounts, including currency conversions, • Segment customer data from CRMs and create targeting recommendations, • Develop budget optimization models and retention/cohort analyses using historical data, • Design dashboards with automated data refresh and cross-channel KPI visualizations Ideal Qualifications: • Strong experience in performance marketing analytics, media reporting, or marketing operations, • Proficiency in Google Analytics 4, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Sheets, • Strong grasp of digital KPIs (CPA, ROAS, CTR, etc.) and budget/spend tracking, • Experience with Excel-based modeling, cohort analysis, funnel breakdowns, and segmentation strategies, • Familiarity with UTM tracking, tag auditing tools, and attribution model comparisons, • Excellent attention to detail in calculations, formatting, and visualizations, • Ability to work independently and deliver on weekly or monthly reporting deadlines Application Process (Takes 20 min): • Submit your resume, • AI interview based on your resume (15 min), • Submit form