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ANALYTICS & TRACKING / DATA / DIGITAL MARKETING A vacancy has been created for an experienced Analytics & Tracking Specialist within my award winning client, digital and creative agency based in Edinburgh’s city centre. With a hybrid approach to work, you should be able to commit to 3 days/week in the office. As a knowledgeable Analytics & Tracking Specialist, you will bring strong technical expertise in digital analytics, tracking implementation and data integrity across websites and marketing platforms. You will play a key role in ensuring your clients’ digital ecosystems are accurately measured, enabling data-driven decisions across SEO, Paid Media, CRO and wider digital marketing activity. Being highly analytical with a strong technical mindset is essential. You will be comfortable working with data layers, tag management systems and analytics platforms, and translating complex data into actionable insights for both internal teams and clients. In this role, you will join a profitable company specialising in the luxury / lifestyle sector that prides itself on delivering high-quality digital marketing services to global brands. The successful candidate will work closely with the Digital Production and Marketing teams. PERMANENT ROLE, BASED IN EDINBURGH YOU MUST BE LIVING IN CENTRAL SCOTLAND (OR ACTIVELY RELOCATING TI THE AREA). MAIN RESPONSIBILITIES • Implement and manage tracking solutions across client websites and digital platforms, • Configure and maintain analytics platforms including GA4 and other analytics tools, • Implement and manage tags through Google Tag Manager or similar tag management systems, • Design, document and maintain tracking plans and measurement frameworks, • Troubleshoot tracking issues across websites, marketing platforms and booking engines, • Implement conversion tracking for paid media campaigns across Google Ads, Microsoft Ads, Meta and other platforms, • Ensure data integrity and accuracy across reporting environments, • Support marketing teams with analytics insights to improve performance and ROI, • Build dashboards and reports to communicate performance insights to internal teams and clients, • Work with developers to implement data layers and advanced tracking solutions, • Stay up to date with developments in analytics, privacy regulations and server-side tracking KEY SKILLS • Strong experience with Google Analytics 4 (GA4), • Experience implementing and managing Google Tag Manager, • Understanding of event tracking, conversion tracking and data layer implementation, • Experience with server-side tracking or interest in learning advanced tracking frameworks, • Familiarity with Funnel.io, Looker Studio or other data visualisation tools, • Knowledge of digital marketing channels including SEO, Paid Media and CRO, • Understanding of cookie consent frameworks and privacy compliance (GDPR), • Strong analytical skills with the ability to interpret complex data sets, • Excellent attention to detail and problem-solving ability, • Ability to communicate technical concepts clearly to non-technical stakeholders, • Experience working with hospitality, travel or e-commerce websites an advantage, • Basic knowledge of HTML, JavaScript or data layers beneficial ABOUT YOURSELF • Highly analytical with a passion for data and measurement, • Naturally curious and motivated to investigate and solve technical problems, • A strong collaborator who works well with marketing teams, developers and clients, • Self-starter with excellent organisation and time management skills, • Enthusiastic about emerging technologies, analytics innovation and digital marketing, • Comfortable managing multiple projects and prioritising tasks, • Enjoy being challenged and continuously learning REMUNERATION & PERKS • Competitive salary up to £45,000, • Bonus - based on performance c £2/3k, • Flexible (and extra) holidays - generous holiday allowance, including your Birthday off and receive an extra day of holiday for each year of service (up to a maximum of 7 additional days), • Flexible working - whether you’re an early bird or a night owl, you can work the hours to suit you. 3 days / week in the office ideally, • Discounted lifestyle vouchers, • Pension scheme - a contributory pension scheme for those who have been with the company for over 3 months., • Private Healthcare - for all employees with 1 years' service, • Childcare vouchers - exchange up to £243 a month for childcare vouchers before tax., • Travel loans and cycle to work scheme - interest free season travel ticket loans and discounted bicycle and equipment purchase., • City centre located offices - close to transport links, with spectacular views., • Social events - Summer/Christmas parties, monthly social events., • Pay day treats - on the last Friday of every month, • All the drinks - Nespresso, tea, soft drinks and mineral water. Well stocked drinks fridge with beer, wine and G&T's! FURTHER IMPORTANT INFORMATION: Gilchrist Recruitment Partnership are a specialist recruitment agency and recruiting partner within the Marketing, Digital communications/PR, Creative & Design and Advertising industry for Scotland, both agency and client side. When submitting your application, please outline your current salary, salary expectations and notice period. It is also essential that you are already legally permitted to work in the UK with the associated paperwork if you are not a UK citizen. If you are not currently living in Scotland, please explain/outline your plans and timelines for relocation to Scotland. We are a Scottish based recruiter who generally do not represent “remote” opportunities - thus you will be either living in Scotland or have solid plans to relocate. We cannot guarantee a response to each individual application, made necessary by the level of response we receive. We will contact only those candidates we wish to shortlist. Apologies in advance for any inconvenience this may cause. We aim to be an equal opportunities employer and are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status or race. Unless clearly stated otherwise, the advertised position is a permanent contract.