Marketing Manager GB & International
1 day ago
Staines
Requisition ID 63759 Position Type FT Permanent Workplace Arrangement #LI-Hybrid We’re looking for an ambitious and commercially minded Marketing Manager to lead the GB & International marketing agenda for some of the UK and Europe’s most loved brands — including our iconic Strings & Things brand (known as Cheestrings / Ficello in Europe). This is a high-impact role with full brand ownership, P&L responsibility, and leadership of a talented team of four. You’ll shape brand strategy, drive growth across multiple markets, and deliver best-in-class marketing that inspires families and retailers alike. Joining us means stepping into a fast-paced, agile and ambitious environment where ideas are welcomed, ownership is encouraged, and development is continuous. This is a hybrid role, home/office based in Staines and requires occasional travel to our partners in London and our sites across the UK & Ireland. Kerry Dairy Ireland is a vertically integrated farm-to-fork business with a very substantial consumer foods presence and a leading nutritional and dairy ingredients division, delivering high-quality dairy solutions with a focus on sustainability and innovation. From partnering with local family farms to producing world-class dairy products, we ensure every step of our value chain reflects our commitment to excellence. With over 50 years’ experience in milk processing, dairy and nutritional technology advancement, and product innovation, we are a key stakeholder in the global food industry and creators of a strong portfolio of market leading dairy brands including Strings & Things (Cheestrings, Yollies and Munch Mix), Attack A Snak, Pure and our new SMUG range, as well as some iconic Irish brands including Dairygold and Golden Cow. Our from food, for food culture and deep-rooted connection to our 2,800 milk suppliers differentiates our business and offers captivating opportunities for our customers and consumers. Our dairy comes from some of the world’s richest grazing land and is produced by a network of Irish family farms that have one of the lowest carbon footprints in the world. Through a combination of expertise, innovation, and sustainability, Kerry Dairy Ireland is proud to shape the future of dairy while meeting the diverse needs of our farmers, customers, and communities. Globally, Kerry Dairy Ireland employs over 1,600 dedicated professionals across Ireland, Northern Ireland, the UK, USA, Netherlands, Spain, Germany, and China. In 2024, we achieved a turnover of approximately €1.3 billion, reflecting our commitment to excellence and growth. Brand & Commercial Leadership • Own the GB & International brand strategy for Strings & Things, Cheestrings, Ficello, Pure and Attack a Snak., • Manage full P&L delivery, driving profitable growth and maximising ROI., • Translate brand strategy into compelling annual plans that deliver both commercial and equity objectives., • Identify and size growth opportunities across markets, channels and consumer segments. Marketing Excellence • Lead the development and execution of full-mix marketing campaigns (ATL, BTL, digital, social, shopper)., • Partner with media, creative and BTL agencies to deliver breakthrough, insight-led work., • Ensure all activations are optimised for performance, brand consistency and commercial impact. Innovation & Renovation • Shape a forward-looking innovation and renovation pipeline for our Kids Snacking portfolio., • Work closely with the Innovation Lead, Insights, NPD and Category teams to bring new ideas to market., • Ensure the roadmap remains fresh, consumer-centric and commercially viable. Cross-Functional Collaboration • Partner with Sales, Category, Insights, Supply Chain and Finance to deliver integrated brand plans., • Work with GB and International Leadership Teams to align priorities and unlock growth opportunities., • Champion consumer understanding across the business. People Leadership • Lead, coach and inspire a high-performing team of four (three direct reports)., • Build marketing capability across the function and foster a culture of creativity, accountability and growth., • Create an environment where people feel empowered, supported and energised., • Strong FMCG marketing experience (consumer goods preferred but not essential)., • Proven track record in full-mix campaign development, including digital and social., • Demonstrated commercial acumen with experience managing P&Ls., • Strong people leadership experience — able to inspire, coach and develop talent., • Excellent communication and stakeholder management skills., • Experience working with agencies and cross-functional teams., • A passion for brands, creativity and consumer-led thinking., • A proactive, entrepreneurial approach — you drive the business as if it were your own., • A collaborative style that builds strong relationships internally and externally., • Curiosity, resilience and a hunger to learn, grow and push boundaries., • A love of food and excitement for working on iconic household brands. At Kerry Dairy Ireland, we believe in giving talented, curious people the opportunity to make a difference. We work as a team, searching for the best ways to inspire food and nourish life. We are a community of innovators, working across disciplines to solve global food challenges with a fresh approach. We want you to achieve whatever you put your mind to. We also offer • 25 days annual leave (excluding bank holidays), • Hybrid working, • Health Care, • Matched pension scheme, • Benefits platform offering discounts and cashback on major retailers. Get in touch today! In Kerry Dairy Ireland we benefit from the knowledge of our colleagues who bring a diverse range of cultures, backgrounds, lifestyles and experiences. One team fostering an inclusive culture that, above all, inspires food and nourishes life. One culture where everyone brings their unique perspectives and experiences to help make us better, together. We are committed to nurturing an environment of positivity and inclusiveness, where everyone can be at their best, both personally and professionally. Our recruitment, selection and assessment process are based on the skills and competencies of the specific roles and based entirely on merit. We are committed to and value Diversity and Inclusion in all recruitment processes within Kerry and do not discriminate based on gender, race, class, economic status, ethnic background, sexual orientation, age, political beliefs, veteran status, marital status or any other protected characteristic. Beware of scams online or from individuals claiming to represent us. A Kerry employee will not solicit candidates through a non-Kerry email address or phone number. In addition, Kerry does not currently utilise video chat rooms (e.g., Google Hangouts) to conduct interviews. Refuse any request that asks you to provide payment to participate in the hiring process (e.g., purchasing a “starter kit,” investing in training, or something similar). Kerry will not ask you to pay any money at any point in the hiring process with the exception of reimbursable travel expenses. In addition, any payments made by Kerry will be from official firm accounts bearing the Kerry name. Recruiter #LI-SD2 Posting Type LI Please note We do not accept CVs or candidate profiles from recruitment agencies where terms of business have not been signed. Additionally, we will not consider or agree to payment of any recruiter fee under these circumstances. This also applies to CVs or candidate profiles sent directly to any Kerry Hiring Managers. In the event that speculative CVs or candidate profiles are submitted by recruitment agencies, we reserve the right to contact these candidates directly and consider them for current or future vacancies without any financial obligation to the recruitment agency.
