Marketing Manager
3 days ago
$55000–$85000 yearly
Part-time
Flushing, Queens
Position: Marketing Specialist / Marketing Manager Location: Flushing, New York Employment Type: Full-time (part time availabe) Hwarak Lab is seeking a Marketing Specialist/Manager to lead the success of our first U.S. flagship store in Flushing, New York. Situated in the heart of Chinatown, the role requires a marketer who can design and execute strategies specifically targeting the Chinese community. Candidates with proven experience in driving store sales growth will be highly preferred. This role involves creating and executing impactful online and offline marketing campaigns to attract customers, achieve sales goals, and establish a strong presence in the local market. 1. Marketing Strategy and Execution
Develop and implement data-driven marketing strategies targeting the Chinese community.
Plan and execute campaigns on platforms popular with Chinese audiences, including Xiaohongshu, WeChat, and TikTok.
Organize in-store promotions, local partnerships, and community-based events to engage and attract customers.
Create and execute innovative marketing campaigns to drive revenue growth and exceed sales targets. 2. Offline Marketing
Plan and execute offline marketing events and promotions to maximize foot traffic to the store.
Utilize print materials (e.g., flyers, banners) and organize on-site events to enhance brand visibility.
Strengthen connections with the local business district and build customer loyalty through targeted offline campaigns. 3. Content Development and Funnel Creation
Build and manage content funnels across Xiaohongshu, WeChat, TikTok, Instagram, and Facebook.
Lead the creation and planning of content tailored to each platform’s audience to boost brand awareness and engagement.
Develop and execute content strategies optimized for the Chinese community, including social media posts, promotional videos, and app-based campaigns.
Collaborate with designers to produce high-quality visual content. 4. Community Engagement and Localization
Monitor trends and insights within the Flushing Chinese community and incorporate them into marketing strategies.
Build and maintain local partnerships to strengthen ties with the Chinese community and enhance brand loyalty. Required: 1. Fluency in Mandarin and the ability to communicate effectively with the Chinese community. 2. Experience managing campaigns on platforms such as Xiaohongshu, WeChat, and TikTok. 3. Proven ability to develop and execute strategies that achieve sales goals. 4. Experience with both online and offline marketing campaigns. 5. Excellent verbal and written communication skills in English. Preferred: 1. Proven track record of driving store sales growth, with documented success in achieving or exceeding sales targets. 2. Experience working in a startup environment or with emerging brands. 3. Basic understanding of Korean food and culture. 4. Proficiency with tools such as Canva and Photoshop. 5. Play a pivotal role in designing and executing targeted marketing strategies for the Chinese community, directly influencing brand growth. 6. Contribute to both online and offline marketing efforts with tangible impacts on store performance. 7. Leverage your experience in driving sales to support Hwarak Lab’s ambitious expansion plan to 100+ locations. 8. Be part of a dynamic and creative work environment where your ideas and execution can directly contribute to success. 9. Competitive salary with performance-based bonuses.
If you are passionate about growing a brand and making a tangible impact on Hwarak Lab’s expansion in the U.S., apply now and join our team!
