Director of E-Commerce and Marketing
3 days ago
Las Vegas
The Company An integrated hospitality and consumer brand organization operating across dining, entertainment, and e-commerce, bringing together nationally recognized restaurant concepts, iconic consumer products, and digital capabilities under one scalable, integrated model. The Opportunity The Director of E-Commerce and Marketing will own and lead the end-to-end marketing strategy across multiple channels with a focus on digital/e-commerce, retail traffic generation, CRM, and performance marketing. This leader will drive customer acquisition, retention, lifetime value, and omni-channel revenue growth. This is a unique opportunity to reinvigorate a nostalgic brand and marketing approach. This role requires a strategic thinker with strong analytical rigor, creative instincts, and proven experience scaling digital programs for consumer brands — ideally within retail, QSR, gifting, promotions, or e-commerce-driven businesses. This person should be a strategic storyteller who is able to engage and grow audiences with an omnichannel approach. Key Responsibilities Strategic Leadership • Develop and execute a comprehensive, holistic digital marketing strategy aligned with overall business and revenue goals., • Lead annual and quarterly digital planning, budgeting, and forecasting., • Define KPIs and performance benchmarks across acquisition, retention, and conversion., • Manage a team of 5-7 as a player/coach, able to get into the business as needed and understand multiple facets, including gifting, digital marketing, and social media. Performance & Growth Marketing • Own the P+L with a focus on e-Commerce and Catalogue, • Oversee marketing and media strategy(eComm, Catalogue, search, social media, display, affiliate, programmatic)., • Optimize CAC, ROAS, and customer LTV across channels., • Drive experimentation and A/B testing across landing pages, messaging, and funnels. E-Commerce & Conversion Optimization • Partner closely with digital and merchandising teams to optimize UX, conversion rates, and digital merchandising, promotions, and product placement to drive revenue and results., • Improve site performance, mobile experience, personalization, and promotional initiatives., • Leverage analytics tools to drive data-backed decision-making., • Build gift programs and promotions to drive results CRM & Retention • Lead email,SMS, and loyalty strategies to increase repeat purchases and engagement., • Develop segmentation, lifecycle marketing, and personalization frameworks., • Strengthen first-party data strategy and owned-channel growth. Omnichannel Integration • Drive digital-to-in-person traffic strategies., • Understanding full brand and marketing with the ability to find opportunities for partnerships, promotions, and reinvigorating a nostalgic brand with a fresh lens., • Support concession/retail locations with digital campaigns that increase local awareness and sales., • Ensure cohesive brand messaging across digital touchpoints., • Foster a culture of innovation, accountability, and continuous improvement. Qualifications • 8+ years of digital marketing experience, including senior leadership roles out of CPG food/beverage brands, ideally from a challenger brand., • Proven success in scaling paid media and performance marketing in a consumer brand environment., • Strong experience in e-commerce and DTC growth., • Hands-on experience with Shopify, including site merchandising, product setup, promotions, app integrations, and performance reporting., • Deep understanding of analytics platforms (Google Analytics, GA4, CRM tools, CDPs, etc.)., • Demonstrated ability to translate data into actionable insights., • Strong cross-functional leadership and executive communication skills., • Bachelor’s degree required; MBA preferred. Ideal Profile • Strategic yet hands-on operator., • Growth-oriented with a test-and-learn mindset., • Customer-obsessed and brand-sensitive., • Comfortable in a fast-paced, evolving retail environment., • Passionate about building high-performing teams. Why This Role This is an opportunity to shape the digital future of a beloved national brand at a pivotal growth stage. The Director of E-Commerce and Marketing will have executive visibility, meaningful ownership, and the ability to drive measurable impact across both e-commerce and retail channels.