Senior Director of Marketing
9 days ago
Lakeland
Job Description About Company: At United Way of Central Florida, your career is more than just a job -- it’s an opportunity to change lives and strengthen our community. Every day, our team works with passion and purpose to create lasting change, ensuring individuals and families have the resources they need to thrive. When you join us, you become part of a positive, dedicated team that believes in collaboration, innovation, and the power of giving back. Whether you’re helping connect people to vital services, empowering local organizations, or leading initiatives that drive real change, your work will make a tremendous impact on the lives of those who need it most. Here are our UWCF values -- do these resonate with you? If you’re looking for a rewarding career where you can grow professionally while making a difference, United Way of Central Florida is the place for you. Come be a part of something bigger -- where your skills, compassion, and drive can help build a stronger, more vibrant community for all. Join us today and be a force for good! Position Overview: The Senior Director of Marketing plays a pivotal role as the driving force behind UWCF’s brand and engagement efforts -- leading a dynamic, data-informed marketing program that inspires action, grows support, and strengthens community connection. In close partnership with the CDMO, you’ll shape and champion the marketing vision, while also rolling up your sleeves to translate strategy into compelling campaigns, storytelling, and experiences. You’ll guide and empower a talented, focused team, ensuring excellence across every channel, event, and initiative -- balancing both the strategic and the tactical with ease. This is a fast-paced and highly rewarding role where your ability to prioritize, plan, and lead with creativity, collaboration, and confidence will directly fuel meaningful impact Key Responsibilities: Strategic Leadership & Vision • Build and lead the marketing vision in collaboration with the CDMO and cross-functional leaders, ensuring alignment with UWCF’s mission, strategic plan, and revenue goals., • Develop annual and quarterly integrated marketing plans with clear goals, budgets, measures, and resourcing; drive a disciplined operating rhythm (calendars, stand-ups, reviews)., • Serve as our brand steward, ensuring every touchpoint adheres to UWCF guidelines and United Way Worldwide alignment; maintain a current, easy-to-use brand toolkit and templates., • With the CDMO and Resource Development (RD) team, develop and implement strategies that drive donor engagement, retention, and growth across individual, corporate, and workplace segments., • Map donor and volunteer journeys; build targeted campaigns (email, social, web, events, direct mail) that increase participation, average gift, and lifetime value., • Oversee planning and marketing execution for key organizational events (campaign kickoff/celebrations, impact showcases, volunteer days, affinity group events), ensuring brand consistency and measurable ROI., • Own website strategy and CMS; ensure clear information architecture, strong UX, and up-to-date impact stories., • Lead email/automation programs, organic/paid social, and search; manage SEO/SEM basics and digital advertising with agency support as needed., • Lead media relations, spokesperson prep, and thought-leadership placements; cultivate strong relationships with local media and community partners., • Oversee marketing intake, SLAs, and production workflows to manage requests, priorities, proofs, and deadlines., • Directly manage the Graphic Designer and PR/Social Media Director; coach for performance excellence and on-time delivery., • Manage the marketing budget, agency/contractor relationships, RFPs, scopes, and performance., • 7–10+ years of progressive marketing experience, including 3–5+ years leading teams and agencies; nonprofit or cause-driven experience strongly preferred., • Demonstrated success building integrated plans that grow donors/volunteers and deliver measurable results., • Hands-on experience with CRM (e.g., ANDAR or similar), email automation, web/CMS, social platforms, marketing analytics, and basic SEO/SEM., • Strong writing/editing portfolio spanning brand storytelling, donor cases, press, and executive communications., • Proven ability to plan and execute large-scale events and campaigns end-to-end., • Strategic partner who can zoom between vision and details; calm, organized, and decisive under deadline pressure., • Exceptional communicator and presenter; confident with the media and executive stakeholders., • Data-driven mindset with creative flair; comfortable testing, learning, and iterating quickly, with strong attention to detail to ensure accuracy and quality., • Salary Range: $95,000 - $100,000 annually, commensurate with experience. At UWCF, we believe that diverse voices and experiences enrich our mission and culture. We are proud to be an Equal Opportunity Employer. All employment decisions are made based on merit and business need. UWCF is a drug-free workplace. Candidates must pass a drug screening prior to employment.