Marketing & Social Media Specialist
12 days ago
Olathe
Job Description PURPOSE OF POSITION KidsTLC is seeking a creative, driven, and organized Marketing and Social Media Specialist to support the execution of the agency’s marketing and communications efforts. This role plays an important part in increasing brand awareness, engaging our community, and supporting programs, events, and fundraising initiatives across both external and internal channels. The ideal candidate is a strong storyteller and visual communicator with hands-on experience in social media management, content creation, writing copy, and performance tracking. They are comfortable developing, shooting, editing, and managing digital content and creating visually compelling materials using Canva and Adobe Creative Suite, including Illustrator and Photoshop. This position works under the direction of the Director of Marketing and Communications and collaborates with internal teams to implement marketing initiatives, maintain brand consistency, and support meaningful community engagement. ESSENTIAL DUTIES AND RESPONSIBILITIES The following duties are typical for this position. They are not to be construed as exclusive or all-inclusive. Additional duties may be assigned. Key Responsibilities • Develop, schedule, shoot, edit, and manage social media content across Instagram, Facebook, LinkedIn, and YouTube in alignment with KidsTLC’s marketing strategy., • Create engaging content calendars, platform-specific copy, and visual assets for each channel., • Monitor daily engagement, respond to comments and messages, and actively build relationships with our online community., • Track and analyze performance metrics to optimize engagement, reach, and audience growth., • Assist in the development and execution of marketing campaigns supporting agency programs, events, and fundraising initiatives., • Collaborate with the development team to promote annual fundraisers and create event-day signage and marketing materials., • Coordinate with internal departments to understand communication needs and deliver effective marketing support. Design & Creative Production • Design branded graphics, short videos, animations, and digital content using Adobe Creative Suite and Canva., • Ensure consistent use of brand elements across all visual communications., • Support the development and implementation of a social media strategy to grow and engage audiences across platforms., • Monitor trends, track performance, and adjust strategy to maximize reach and engagement., • Maintain and update website content, including verbiage, event information, and program updates using WordPress., • Build and launch landing pages as needed to support marketing campaigns, events, and initiatives., • Collaborate with internal teams to ensure website content is accurate, timely, and aligned with brand guidelines., • Utilize OneCause or similar platforms to create pages for ticketed events and fundraising campaigns., • Track and report key social media and marketing performance metrics., • Maintain organized files and documentation for marketing assets and campaigns., • Support marketing-related logistics for events and initiatives as needed. SUPERVISORY RESPONSIBILITIES · This position has no direct supervisory responsibilities. QUALIFICATIONS Education and Experience · Bachelor’s degree in Marketing, Communications, Graphic Design, or related field, or equivalent experience. · 2–4 years of experience in marketing, social media management, or communications at an agency, brand, or nonprofit. · Demonstrated success growing engagement and audiences across professional social media platforms. · Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), Canva, and experience using WordPress, Constant Contact, Mailchimp, or similar platforms. · Working knowledge of content scheduling tools, best practices, and social media trends. · Ability to analyze performance data and recommend improvements. · Strong writing, editing, visual storytelling, and time management skills. · Ability to manage multiple projects, meet deadlines, and collaborate across teams. · Passion for mission-driven work and community impact. Preferred Qualifications • Experience supporting digital advertising campaigns, including LinkedIn Ads, Google Display, or Meta platforms., • Familiarity with CRM systems and marketing automation tools., • Photography or videography experience is a plus., • Experience assisting with paid social campaigns and retargeting ads in collaboration with a digital marketing team., • Creative and proactive with strong attention to detail., • Confident, thoughtful communicator, comfortable engaging with both internal teams and online audiences., • Highly organized and data-informed, with the ability to manage multiple priorities and deadlines., • Excellent verbal, written, and interpersonal communication skills., • Ability to communicate with diverse internal and external stakeholders., • Strong problem-solving, judgment, and decision-making skills., • Ability to build trust and respect with clients, staff, and partners., • Must be self-directed and able to collaborate effectively., • Confident and professional when managing crisis or conflict situations. Computer Skills • Proficiency in Microsoft Office (Outlook, Word, Excel)., • Familiarity with industry-specific software and web-based systems. PHYSICAL DEMANDS • Regularly required to sit, stand, walk, talk, and hear., • Occasionally required to lift/move up to 25 pounds., • Must have adequate vision to perform computer-related tasks., • May be required to respond physically in situations involving agitated youth or guardians. ENVIRONMENTAL ADAPTABILITY • Standard office environment., • Fast-paced setting with moderate to high noise levels.