Demand Generation Sales Development Representative
2 days ago
New York
Job DescriptionRole Overview We are seeking a highly motivated Demand Generation SDR to drive the outbound pipeline for our affiliate, partnership, and influencer/creator solutions. This role is built for a modern, AI-enabled prospector who loves uncovering opportunities, crafting highly personalized outreach, and initiating meaningful conversations with senior marketing leaders. You will own the entire top-of-funnel outbound motion: researching accounts, building sequences, engaging prospects across multiple channels, and qualifying opportunities for our sales organization. This is a high-impact individual contributor role where creativity, discipline, and experimentation are essential. What You'll DoStrategic Outbound Prospecting • Execute outbound outreach across email, cold calling, LinkedIn, and personalized video., • Use AI-powered research to identify insights, signals, and triggers that drive relevance., • Build targeted prospect lists based on ICP criteria and prioritize them intelligently., • Engage consistently with marketing leaders and decision-makers through social/digital interaction. Insight-Led, Relationship-Driven Demand Generation • Build nurture paths for high-value target accounts through regular, value-added touchpoints., • Leverage warm networks and second-degree relationships where possible., • Participate in digital conversations within the industry to build credibility, • Help create a sense of familiarity and trust with target accounts long before a meeting is requested. AI-Enhanced Research & Personalization • Use AI tools (Clay, Apollo, ChatGPT/Claude, Make, AirOps) to:, • Monitor brand activity, marketing changes, growth signals, and funding news, • Generate contextualized message introductions, • Identify topics and pain points relevant to each prospect, • Build repeatable workflows that increase personalization without sacrificing scale. Pipeline Ownership & Qualification • Own the full outbound pipeline creation process — from account research to first meeting., • Conduct outbound-driven qualification calls to confirm pain points, timing, and fit., • Prepare notes and context for seamless handoff to sales leadership. Collaboration & Feedback Loops • Collaborate with sales leadership on messaging, sequencing, and outbound strategy., • Work with service-line leaders (affiliate, influencer, tech) to deepen your understanding of real-world problems prospects face., • Share insights about persona resonance, outreach performance, and messaging experiments to continually improve pipeline creation. Process Discipline & Data Hygiene • Maintain accurate activity, notes, and pipeline data within HubSpot., • Build and monitor personal dashboards to track outreach volume, connection rate, meeting rate, and channel performance., • Run A/B tests to optimize subject lines, message frameworks, cadence structures, and call scripts. What Success Looks Like (First 90 Days)30 Days • Fully understand PartnerCentric's offerings, ICP, differentiators, and outbound stack., • Establish consistent outbound workflows and daily prospecting rhythms. 60 Days • Run multi-channel outbound sequences with strong personalization and messaging quality., • Begin generating new conversations and meetings with ICP accounts. 90 Days • Consistently hit or exceed monthly meeting creation and pipeline contribution targets., • Show clear prioritization, strong messaging instincts, and reliable outbound performance., • Be recognized as a key driver of outbound momentum and pipeline strategy. What We're Looking ForRequired Qualifications • 1–4 years of outbound BDR/SDR or demand-generation experience., • Strong writing skills and proven ability to craft personalized outbound messaging., • Experience with tools such as HubSpot, Apollo, Clay, Sales Navigator, or similar., • Comfortable and confident with cold calling., • Highly organized, proactive, and process-driven., • Strong curiosity and willingness to experiment with new tools and workflows., • Ability to engage senior marketing leaders thoughtfully and professionally. Preferred Qualifications • Experience in digital marketing, performance, affiliate, partnership, or influencer/creator ecosystems., • Experience using AI tools for research, personalization, or workflow automation., • Experience refining outbound based on data, testing, and market feedback. Why PartnerCentric • AI-native outbound environment designed for personalization at scale., • Proprietary tech stack (FUSE) that strengthens our value proposition., • Highly collaborative team with deep industry expertise., • Remote-first environment with flexibility, autonomy, and trust., • Direct impact: This role directly influences our pipeline, revenue, and growth trajectory.