AI Studio-VP of Marketing & Communications
1 day ago
Tampa
Job Description AI STUDIO, LLC VP of Marketing & Communications About AI Studio Artificial intelligence has moved from a software trend to essential industry infrastructure - and AI Studio is the credit union movement’s answer to that shift. We are the first-of-its-kind AI Center of Excellence founded by and built specifically for credit unions: a trusted guide helping 4,600+ institutions not just survive the AI transformation but thrive through it. We offer a comprehensive suite of services to meet credit unions where they are - and move them forward. From understanding AI, to evaluating it safely, to realizing its value with confidence. The result: credit unions that can move faster, at a lower cost, and with reduced risk - while protecting and deepening the member relationships that make this industry unlike any other. We aren’t starting from zero; we are already embedded with credit union clients, learning and building in real time. You won't just be building something new - you'll be closing the AI Gap and defining what responsible, human-centered AI looks like for one of the most purpose-driven industries in the world. Position Summary The Vice President of Marketing & Communications is the architect of how the world sees, understands, and chooses AI Studio. This is not a traditional marketing role - it is a market-defining role. The ideal candidate is a seasoned executive who brings a unique blend of strategic brand leadership, growth marketing expertise, and polished communications skills to an organization on a mission to become the definitive AI partner for credit unions nationally. This individual will own AI Studio's brand narrative, digital presence, thought leadership platform, and marketing performance - and will serve as a visible, credible ambassador for the organization at conferences, industry events, and executive engagements. Proficiency in AI-powered marketing tools, comfort navigating ambiguity, and a genuine passion for the credit union movement are essential. This is a remote position with periodic travel required for team meetings, conferences, and partner engagements. Travel up to 25%. Key Responsibilities Brand & Communications Strategy • Own and drive AI Studio's comprehensive brand and communications strategy - positioning AI Studio not as an option, but as the definitive choice for credit unions navigating their AI journey., • Develop and maintain a clear, compelling, and consistent messaging framework that resonates with credit union executives, fintech leaders, solution providers, and board-level stakeholders., • Create and execute a multi-channel communications strategy including digital, social, event, and other media to drive awareness, credibility, and preference., • Design, build, and maintain AI Studio's website and LinkedIn presence - ensuring it reflects brand standards, is AI-optimized for search and discoverability, and serves as a dynamic, high-converting hub for prospects and members., • Develop, launch, and maintain the AI Studio member portal, including ongoing content management and user experience improvements., • Oversee SEO/SEM strategy and ensure all digital properties perform against measurable traffic and engagement targets., • Lead the development and execution of AI Studio's thought leadership platform., • Build and manage the LinkedIn presence and broader social media footprint for AI Studio leadership, including content strategy, ghostwriting, and engagement., • Represent AI Studio with executive presence at industry conferences, webinars, panels, and partner engagements - serving as a compelling spokesperson for the organization., • Develop, implement, and continuously refine AI Studio's marketing strategic plan - aligning strategy with tactical initiatives to meet growth and brand objectives., • Oversee all marketing channels including digital, email, social media, event marketing, content marketing, and partner co-marketing., • Manage all marketing materials, ensuring quality, consistency, and brand alignment across every deliverable., • Collaborate with external agencies and vendors to extend marketing capabilities while maintaining brand control and budget discipline., • Maintain a working knowledge of regulatory and compliance considerations relevant to marketing in the financial services space., • Engage in voice of customer (VOC) strategy and leverage creative ways (beyond surveys) to gather insights, • Define, track, and report on marketing KPIs and company performance metrics - presenting results to the Board, investors, and other key stakeholders as applicable., • Regularly deliver analytics and insights on campaign performance, website traffic, audience engagement, and brand health., • Financial responsibility, ensure responsible budget allocation and return on investment., • Serve as an integral, active member of the AI Studio team, contributing not only to day-to-day work but also strategic planning and company culture., • Represent AI Studio with the highest degree of professionalism, integrity, and brand alignment in all settings - internal and external., • Build and nurture relationships with credit union executives, fintech partners, solution providers, and industry associations on behalf of AI Studio., • Foster a culture of innovation, accountability, and execution excellence. Education & Experience • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field plus a minimum of 7 years of progressive marketing and communications leadership experience, with at least 3-5 years in a leadership role in a credit union or start up environment. OR High School Diploma or equivalent plus a minimum of 12 years of progressive marketing and communications leadership experience, with at least 3-5 years in a leadership role in a credit union or start up environment. Master's degree preferred., • Demonstrated experience marketing within the financial services, fintech, or credit union industry strongly preferred., • Brand Strategy: Deep expertise in brand development, positioning, and management — with a demonstrated ability to differentiate a challenger brand in a competitive market., • Digital Marketing: Strong command of SEO/SEM, content marketing, email marketing, social media, and digital analytics platforms., • Communications: Exceptional written and verbal communication skills; able to distill complex AI and technology concepts into compelling, accessible narratives for diverse audiences., • AI Fluency: Working knowledge of AI-powered tools and a genuine enthusiasm for integrating emerging technology into marketing operations., • Thought Leadership: Experience developing executive content programs, including LinkedIn strategy, conference presentations, and industry publications., • Analytics & Reporting: Strong analytical capability with experience presenting marketing performance and company KPIs to board-level audiences., • Executive Presence: Polished, credible, and confident in high-stakes settings - including conferences, partner meetings, and media engagements., • Project Management: Exceptional organizational skills with the ability to manage multiple priorities simultaneously in a dynamic, startup-paced environment. The ideal candidate for this role is more than a skilled marketer - they are a passionate advocate for the credit union movement who understands what it means to be mission-driven. We are looking for someone who: • Is a motivated self-starter who takes initiative, works independently, and demonstrates strong judgment in ambiguous situations., • Brings a dynamic, engaging style - able to inspire confidence in a room full of credit union executives as comfortably as in a one-on-one partner conversation., • Approaches every partnership and relationship with respect, empathy, curiosity, and genuine professionalism., • Thrives in a collaborative team environment and is willing to roll up their sleeves when the mission demands it. This is a hands-on working leadership job, e.g. design, build, adjust, etc., • Is deeply curious about AI, fintech trends, and the evolving credit union landscape., • Is detail-oriented; deeply understands the importance of “polish” and tailoring for the audience.