Social Media & Communications Manager
4 days ago
Pompano Beach
Job Description Onsite — Pompano Beach, FL Creative + Communications Lead for Seven Distinct Brands Spring Footwear is home to a portfolio of expressive, comfort-driven brands - Spring Step, L’Artiste, Azura, Flexus, Patrizia, and our Spring Step Shoes retail division. For over 30 years, we’ve delivered handcrafted style and everyday comfort to a loyal audience, especially women and Men’s 40+ who want fashion they can live in. We’re searching for a hands-on Social Media & Communications Manager, someone creative enough to shape our brand storytelling and skilled enough to lead our corporate voice, internal communications, employer branding, social commerce, and influencer partnerships. A creator, a strategist, a communicator, and a connector — all in one. WHAT YOU’LL OWN 1. Social Media Across Six Brands • Develop tailored strategies for each brand across Instagram, TikTok, Pinterest, Facebook, YouTube, and LinkedIn., • Create, shoot, edit, and publish photo/video content that showcases comfort, color, craftsmanship, fit, and seasonal style., • Grow brand awareness through storytelling, consistency, collaboration, and platform-native content., • Build and manage a multi-brand editorial calendar tied to launches, cultural moments, and seasonal narratives., • Engage with audiences, nurture conversations, and strengthen community loyalty. 2. Social Commerce & Revenue Growth • Create product-centric content designed to drive conversions across social platforms., • Leverage shoppable posts, tags, Reels, and platform commerce tools to increase sell-through., • Partner with eCommerce to ensure messaging, creative, and timing support revenue goals., • Identify repeatable content formats that directly influence traffic, add-to-cart, and purchase intent. 3. Influencer, Creator & Celebrity Partnerships • Identify, source, and build relationships with creators who align with our brands — especially those who resonate with women 40+., • Develop influencer briefs, manage collaboration logistics, and oversee content delivery., • Negotiate partnerships, gifting programs, paid collaborations, and long-term ambassador relationships., • Track performance to identify ROI-positive creators and new partnership opportunities., • Explore strategic celebrity touchpoints to elevate brand visibility and cultural presence. 4. Corporate Communications (Spring Footwear Corporate) • Lead the company’s LinkedIn presence — leadership messaging, milestones, awards, culture, and achievements., • Support internal communications through HR updates, event recaps, newsletters, CEO messaging, and employee spotlights., • Maintain a polished, consistent corporate voice across all channels., • Produce internal videos and culture-building content. 5. Talent Recruiting & Employer Branding • Partner with HR to create social content that attracts top talent., • Build a strong employer brand identity through workplace storytelling, culture features, and employee highlights., • Produce hiring posts, job announcements, team introductions, and behind-the-scenes content. 6. Events & Marketing Support • Capture content at photoshoots, product launches, trade shows, retail events, seasonal activations, and internal celebrations., • Create recap videos, highlight reels, and behind-the-scenes content that showcase our creative world., • Provide visuals to support Marketing and eCommerce for campaigns, email, ads, and website use., • Maintain an organized library of assets across all brands. 7. Analytics, Insights & Optimization • Track KPIs across content, awareness, engagement, influencer performance, and social commerce., • Build clear monthly performance reports with insights that sharpen strategy., • Use data to guide creative direction, influencer selection, and content optimization. Fashion Sensibility & Trend Awareness • A natural eye for fashion, color, styling, materials, and visual storytelling., • Proven ability to shoot & edit high-quality photo/video content for social., • Skilled in Adobe Creative Suite, CapCut, Lightroom, or similar tools., • Experience sourcing, evaluating, and managing influencer and creator relationships., • Understanding of celebrity partnerships, brand ambassadors, and social-driven brand awareness., • 3+ years managing social for consumer brands (fashion/footwear/lifestyle strongly preferred)., • Strong copywriting for captions, corporate messaging, recruiting content, and event recaps., • Comfortable working with HR, Marketing, eCommerce, Product, Sales, and Leadership., • Occasional evening/weekend event support., • Lead the creative, social, and communications voice of six brands and our corporate identity., • Shape brand awareness, revenue-driving content, and influencer partnerships., • Work in a collaborative, entrepreneurial, style-driven environment., • Competitive salary + benefits., • PTO, holidays, profit-sharing program., • A stable, growing company with over 30 years of craftsmanship and innovation.