Sales & Marketing jobs in Santa Clara, California - Page 5Crear alertas

You will work closely with the Executive Director and VP of Sales to create a cutting-edge and strategic marketing plan.

Digital Marketing Consultant Job Duties: Cultivate and grow new business opportunities through professional networking and new customer interaction. Understand and be able to properly educate potential clients about market

Content Creator Job Duties: Solving problems Writing code Creating editorial solutions Creating test cases for problems Editing and improving existing content Reviewing team members' contributions T

You’ll use strong negotiation and communications skills – you know how to make a smooth pivot, and are highly motivated to get it right and make the sale Key expectations to succeed: 1 years of commission sales experience required, outside sales experience highly preferred Demonstrated success i

Cellular Sales: Cellular Sales is Growing! Average and High-End Sales Consultants earn $57,600 – $110,000 +/ year Are you determined to grow your job into a career, in a fast-paced thriving environment? Cellular Sales is the one, a company that provides a rewarding career with a family atmosphere. You bring the desire to achieve and an exceptional attitude. Cellular Sales will provide benefits, development, and a culture that values diversity and inclusion. Are you ready to take control of your income and represent the best? We’re Verizon’s premier retail partner and have received multiple Agent of the Year awards. With nearly 800 stores across 40 states, we have 30-year reputation for providing unmatched in-person customer experiences. We’re always expanding and looking for smart, driven, positive people to join our team of 7,000+. Why Join Cellular Sales Our wireless sales consultants help others connect, work, watch, game, and stream with the latest devices. We partner with our customers to find the best Verizon plans and services for their needs while expanding their ability to stay connected. We listen to their concerns, and make sure they leave informed and satisfied with their visit. For the communities we serve, we get to actively build relationships and trust. What We Offer We give you the tools and support to succeed, along with great incentives to perform well and continue improving. Here’s what you’ll get when you join us: • Life-Changing Income: The highest commissions in the industry, • First rate health benefits: Including health/vision/dental, and life insurance., • Security for your future: 401(k) with ROTH option to save for retirement., • Performance Incentives: Top performers receive trips, gifts, and prizes., • Growth and Development: Gain invaluable knowledge, insight, and mentorship from our experienced sales leaders, • Advancement Opportunities: We promote from within and encourage growth, • Outstanding Company Culture: A healthy community that fosters collaboration and mutual success As a sales Consultant, you will service the customer’s needs, make recommendations based on their specifications. • Develop new consumer and business accounts, • Provide outstanding service during and after the sale, • Recommend changes in products and services, • Driven, enthusiastic people with a positive attitude, • Willingness to learn and utilize proven techniques to grow your business, • Effective verbal, written, and interpersonal skills, • Self-motivated to successfully manage responsibilities, • Strong negotiating and follow-up skills Opportunity awaits, apply today! Internal Use Only: #2024CN #LI-CSOK

Overview Intuit’s Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve the small businesses’ success in the U.S. by addressing their top needs, ranging from invoicing to payroll, accounting, payments and lending. Within the QuickBooks team, the Workforce Solutions team offers industry-leading payroll in addition to HR solutions, team management, and benefits to help small businesses pay and take care of their teams. The QuickBooks U.S. Marketing team is seeking a seasoned product marketer with strong strategic and storytelling skills, who operates with a bias for action to create customer benefit and drive business results. As a Team Lead/M2 Product Marketing Manager on the team, you will lead a team of product marketers to develop and activate go-to-market plans for the Workforce portfolio. This is a unique opportunity for a highly motivated marketing leader to own a business end-to-end and accelerate QuickBooks’ growth trajectory in the Human Capital Management (HCM) space, at a pivotal time for the business. The ideal candidate will have prior experience defining and operationalizing product marketing strategy for B2B business management solutions, preferably Payroll or HCM products, driving new acquisition marketing motions and a demonstrated revenue impact. You’ll be challenged to think boldly, move fast, and have a big impact on our customers’ lives, their livelihoods, and the Workforce Solutions business trajectory. Responsibilities The Team Lead, Workforce Solutions is responsible for developing and activating go-to-market plans for the Workforce Solutions portfolio of QuickBooks products. Primary responsibilities include * Owns 1-year business outcomes for our Workforce Solutions portfolio, including strategic choices about where to play and how to win, and effectively communicate data-backed business plans and performance data across teams and up to executive leadership through ongoing forecasting, reporting and root cause analyses * Leverage deep customer insights, product expertise, and competitive intelligence to inform a segmentation strategy, develop winning product positioning including differentiated, insights-based messaging and claims, and influence the product roadmap to drive growth * Develop research and testing plans and actively analyze business data from multiple sources to generate insights, make informed decisions, and turn these insights into rigorous business cases, compelling end-to-end customer experiences, and GTM strategy * Leverage storytelling, customer insights, data and business acumen to lead initiatives and influence the roadmap at any phase of the product life cycle (from idea to maturity) and execute an impactful GTM plan that prioritizes business results with product and channel partners * Develop go-to-market plans, segmentation, and marketing activations in close partnership with external partners and our business development team to deliver year-on-year growth for Workforce Solutions Portfolio * Partner closely with cross-functional teams spanning marketing, product, design, business development, analytics, finance, legal, strategy, sales, and customer success to drive GTM strategy, initiatives, and reporting * Own the forecasting process and performance management process for multiple products within Workforce Solutions and manage stakeholders to align goals and outcomes * Contribute to 3-year strategic planning and make decisions that benefit the customer and the entire Intuit portfolio, not just the offering. Qualifications Qualifications: * 8 + years of experience in product marketing, or strategic roles within high-growth environments, with experience driving cross-functional execution * People Management: Experience leading and cultivating high performance teams * Leadership: Proven ability to influence and lead cross-functional teams, build trust, and deliver outcomes in a matrixed organization * Executional excellence: Strong capability to translate strategic plans into actionable tasks, ensuring project completion and alignment with business goals * Analytical and problem solving orientation: comfort with different testing methodologies and synthesizing inputs from multiple data sources to analyze ROI, develop big insights, and make recommendations that unlock growth opportunities * Understands and utilizes core marketing frameworks to develop segmentation, targeting, and positioning, and translate strategy into product roadmaps and actionable, cross-functional go-to-market plans * Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers, balancing short and long term business outcomes * Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results * Strong track record of leadership, storytelling, and influencing in a cross-functional, fast-moving environment * Subject matter expertise: Experience in the human capital space and/or understanding of this market preferred * Excellent verbal, written/presentation, and interpersonal communication skills. * BA/BS required, MBA preferred. * Experience with small- and mid-sized business a plus Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

Do you want to drive the future of AI by building agentic AI applications at scale? We are looking for Solution Architects to join the NVIDIA AI Enterprise (NVAIE) SA Segment Team to help redefine how enterprises build and deploy AI agents. We specialize on engineering new solutions to fit our custo

Overview In this operational role, you will play an integral part in facilitating the assessment and prioritization of billing and offering-related initiatives while ensuring financial integrity and operational efficiency. This hands-on, individual contributor role offers the opportunity to collaborate cross-functionally with teams such as marketing, product management, accounting, operations, and engineering to create scalable, supportable solutions that align with Intuit’s strategic objectives Responsibilities • Partner with key team members including product managers, marketers, engineers, and accountants to evaluate and prioritize billing initiatives for SaaS-based offerings., • Assess end-to-end offering needs, gathering billing and monetization requirements to either onboard with existing tools or evaluate new system capabilities., • Facilitate discussions around offering requirements, identifying dependencies, and proposing innovative and financially sound solutions., • Act as the “single point of contact” for business unit marketers and offering stakeholders, driving alignment and execution while ensuring offerings are fully operational post-concept design., • Work cross-functionally to understand the offering lifecycle, from design and system enablement to fundamental back-office operations such as revenue recognition, electronic payments, and reporting., • Collaborate with teams to facilitate decision-making on key priorities, balancing manual processes with scalable, long-term solutions., • Proactively identify opportunities for process improvement, while maintaining commitment to financial compliance and operational excellence Qualifications • Bachelor’s degree in Accounting, Finance, Business Systems, or a related field (or equivalent work experience)., • 6+ years of experience in project management, business analysis, or finance operations with a focus on requirements gathering, process design, and system enablement., • Understanding of ERP systems (e.g., Oracle Financials, RevStream) and their application within finance functions., • Experience facilitating end-to-end workflows across billing and monetization-related systems or platforms., • Demonstrated ability to lead projects, prioritize effectively, and deliver quality results., • Organizational skills and attention to detail, both in managing project deliverables and in providing analytical insights., • Strong written and verbal communication skills with the ability to convey complex information clearly across varying audiences., • Flexibility to occasionally accommodate time zone differences for effective collaboration across global teams. Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: San Diego: $143,500 - 194,000 Mountain View: $154,000 - 208,500

Overview Staff Performance Marketing Manager, Mid-Market Web Marketing Intuit is the global leader in financial management software. We are pioneers in the shift to cloud computing for consumers, small businesses, and those that serve them. Our ongoing vision involves a dramatic enrichment of how we can revolutionize our customers' financial lives, compelling them never to revert to old practices. Joining our mission demands a proactive mind committed to the continuous growth of small businesses using both our cloud solutions and extensive partnerships. The QuickBooks Web Marketing team seeks an experienced digital marketer who specializes in the Mid-Market segment and B2B customer acquisition through the disciplines of web marketing, lead gen, demand generation, and account-based marketing (ABM). The successful candidate will assume the role of Staff Performance Marketing Manager, a pivotal figure in deploying flagship marketing strategies that optimize web experiences for mid-market businesses on Quickbooks.com and Intuit.com for the newly launched Intuit Enterprise Suite. This position will be a part of QuickBooks Acquisition & Marketing Services team (Integrated Marketing, Web, Media, Search, Custom Content, Marketing Alliances & Partnerships). You will develop and own the B2B web marketing and merchandising strategies and then help manage the execution of the strategies by working with: Go To Market and Product Marketing Partners, Integrated Marketing Team, Media, Web Analytics, Sales, Web Operations, and MarTech/Engineering teams. In this role, you will partner with a talented team of growth marketers to develop and execute targeted marketing campaigns and ongoing experimentation efforts designed to engage and convert key accounts and to generate demand and leads in the mid-market sector for Intuit Enterprise Suite. You will need a deep understanding of B2B campaigns, optimizing pipeline / lead gen, and the role of web/digital experiences in optimizing marketing to sales lead flows. Responsibilities • Drive the management and prioritization of multiple projects focused on the mid-market segment, ensuring exceptional delivery and impactful results., • Uphold a rigorous test & learn environment tailored for mid-market dynamics, balancing the urgency of bold, quick decisions with methodical strategic planning., • Stay proactive in monitoring dashboards and key metrics specific to mid-market performance, initiating detailed analysis when necessary and maintaining regular communication with broader stakeholders., • Identify opportunities to streamline and improve marketing workflows and processes, including lead management, campaign execution, and data management., • Partner with Marketing Technology teams to connect and inform web, marketing, and sales tech stacks, • Stay ahead of the curve: Continuously research and evaluate new B2B marketing technologies, trends, and best practices. Qualifications • 7+ years of web/digital marketing experience with a strong focus on Mid-Market businesses in an outcome-oriented B2B environment., • Proficiency in leading and developing full funnel web marketing strategies specifically tailored for mid-market enterprises and proven ability to deliver flagship and marquee web experiences., • Well versed in how the digital experience plays a role in best enhancing pipeline and lead generation efforts., • Extensive expertise in creating, deploying, and enhancing effective web marketing experiences alongside diverse teams., • Strong understanding and application of data insights for developing business hypotheses, coupled with experience in A/B testing, conversion optimization, and personalization tailored to mid-market needs., • Experience with marketing automation platforms in the B2B space and the platforms intersection with web marketing experiences, • Demonstrated ability with tailored web content and content creation for key customer profiles or accounts., • Technical fluency in AI-based personalization, rapid testing platforms, CDPs, DMPs, CMS platforms, and other tools essential for audience/web segment development. Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

If you are a strategic thinker with a passion for marketing and are excited about the opportunity to join a rapidly growing company, we would love to hear from you. Virtual Vice President of Product Marketing, IT Authorization Security Space. Our recent seed round raised an unbelievable $11M at a $3

Airport Terminal Services - JobID: R-109888 [Warehouse Associate / Package Handler] As a Ramp Agent at Airport Terminal Services, you'll: Guide inbound/outbound airplanes to and from the gate; Transport, load and unload passenger baggage, cargo, and mail; Clean aircraft passenger cabins between fli

Marketing Manager - Digital Marketing.

Job Description: Join an elite group of sales professionals bringing customized, white glove experiences directly in the customer’s home.Field Sales Representatives at AT&T are driven to connect – every interaction is an opportunity to introduce the latest technology and services, thriving on th

Conduct daily face-to-face customer visits to drive sales increases and support local sales in national and strategic accounts. Work with Customer Support Specialists, Customer Service Representatives and other sales support staff to ensure effective administrative support and customer satisfaction.

About The Role As Commercial Counsel at Cerebras, you will negotiate high-impact commercial transactions supporting our global revenue team, as well as our procurement, engineering and information security functions.This role is pivotal to enabling scalable enterprise growth and ensuring legal inte

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations. Ideal Qua

Minimum Requirements BSIS CA Guard Card, Exposed Firearm permit, CCW/LEOSA/HR218 Participation in random drug screenings. S Passport Must be able to obtain a state guard card and firearms license.

The Legal Counsel will join a talented, diverse, and business-oriented group of lawyers and will focus on supporting Apple's Commercial Sales organization and related cross-function teams, in the sale, marketing, and distribution of Apple products and services with mobile network operators and other

Versatile and willing to work on matters outside the comfort zone of a traditional commercial transactions lawyer, and to pitch in on other areas.

Job Req ID: 26808 About Supermicro: Supermicro is a Top Tier provider of advanced server, storage, and networking solutions for Data Center, Cloud Computing, Enterprise IT, Hadoop/ Big Data, Hyperscale, HPC and IoT/Embedded customers worldwide.We are the #5 fastest growing company among the Silico

Admitted to practice in New York, Illinois, or California or the ability to register as In-House Counsel in New York, Illinois or California.

Our Company Changing the world through digital experiences is what Adobe's all about.We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images,

From revolutionizing power for AI-driven data centers to ensuring resilience for hospitals, electric grids, manufacturing facilities, and utilities, our solid oxide fuel cell (SOFC) and solid oxide electrolyzer (SOEC) technologies are redefining what's possible by delivering energy abundance for all

Job Description City Wide Facility Solutions is seeking a tenacious closer to join our Sales Team! If you aggressively prospect for business, sell with confidence and integrity, and have a deep understanding of your clients' needs, our team and bonus structure is waiting for you! As a Sales Executive, you will be responsible for new business development in a highly productive, sales-driven environment. You will be responsible for the full sales cycle, from lead generation to close. Working closely with the operations and sales team, the Sales Executive will establish and nurture mutually profitable business relationships with clients. This is a base salary + commissions position! Commissions are uncapped. What you will do... • Prospect, identify and qualify potential clients., • Manage the sales process by scheduling appointments, understand prospective client needs, create proposals and make presentations., • Win new clients by overcoming objections and preparing appealing proposals., • Continually build your prospect pipeline each day, achieving metrics, win business., • Utilize and manage our CRM to capture/enter all customer information., • Enjoy and thrive in a positive work atmosphere., • Other duties as assigned by management. Requirements 2+ years outside B2B sales experience Demonstrated track record of success in outside B2B sales. Project or construction management experience preferred. Organized within a defined sales process with an ability to move clients from prospect to close. Experience within a short sales cycle with strong closing skills. Proficient in CRM systems. Prior sales training. Outgoing, dynamic personality. An excellent communicator with the ability to facilitate a presentation or a one-to-one meeting Strong MS Office, including Outlook Benefits City Wide offers a competitive salary, including commission and bonus, for this position. In addition, we offer a comprehensive benefits package to include medical, dental, vision and PTO. More on City Wide... City Wide Facility Solutions is the largest management company in the building maintenance industry and services Kansas City-based businesses. We have over 60 years of business and continue to experience healthy business growth across our communities. Our culture supports the company’s Mission: to create a Ripple Effect by positively impacting the people and communities they serve. Learn more at City Wide is an Equal Opportunity Employer

Analytics (Expert), Project Management (Advanced), Communication (Expert), Creativity (Advanced), Asana (Intermediate).Mountain View, CA / San Diego, CA (Hybrid Role).We are seeking a Senior Social Media Campaign Manager to analyze social data for meaningful insights, oversee content-related project

Come join VisitorsCoverage, one of Silicon Valley's most successful InsurTech companies, certified as a.This person should possess working knowledge of Social Media Marketing strategies and trends.We are looking for someone to take full ownership of our Social Media Strategy and Execution.Candidate

Marketing Coordinator / Assistant (Remote – Entry-Level). We are seeking a Remote Marketing Assistant to support marketing campaigns, content coordination, and basic reporting.

Title: Account Manager - Commercial Lines. Proficiency in MS Office (Outlook, Word, Excel). Insurance Office of America is an equal opportunity employer.

We are seeking passionate and driven individuals to deliver a differentiated support experience for our Mid-Market customers.This exciting opportunity focuses on businesses with over $2.The role requires a blend of deep technical product support, financial acumen, and strategic customer service.The

As a Freight Broker Agent, you'll play a pivotal role in expanding our customer base and providing tailored solutions using our network of carriers and providers. Why Choose a Career as a Freight Broker (Operating) Agent?. Why Be a Freight Broker (Operating) Agent with Challenger?.

Responsibilities of a Freight Broker (Operating) Agent:. Challenger is seeking motivated individuals to join our team as Freight Broker (Operating) Agent. As a Freight Broker Agent, you'll play a pivotal role in expanding our customer base and providing tailored solutions using our network of carrie

If you’re an agent consistently closing deals but struggling to grow because you’re doing everything yourself, you already know the problem: you’ve hit a ceiling, not because of your ability, but because you lack the support, leverage, mentorship, and infrastructure needed to scale. You're ove

Drive individual sales performance and KPIs while.

In our 'always on' world, we believe it's essential to have a genuine connection with the work you do.Its not often you get a chance to connect with something extraordinary.Your flexible approach to problem-solving, creativity, inventive, and willingness to think independently will be pivotal in sel

Medical, dental & vision / 401K / PTO - As an Accounting Coordinator at CorVel, you will: Research unresolved items prior to month-end closing and resolve; Develop and define monthly A/R Collection plan and supervisor procedures; Balance spreadsheets, prepare reports, and close month on schedule; Un

Accounting Assistant / Remote] - Anywhere in U.Medical, dental & vision / 401k match / PTO - As an Accounts Payable Associate at One Call, you will: Process and review invoices accurately and in a timely manner; Maintain accurate records of payments and transactions; Communicate with vendors to reso

Finance Assistant / Remote] - Anywhere in U.

Crestline Hotels & Resorts - JobID: J14d00133452b4e99960431136e94a7cb-1 [Guest Service / Concierge] As a Front Desk Agent at Crestline Hotels & Resorts, you'll: Greet guests and manage check-in/check-out processes efficiently; Handle guest inquiries and provide information about hotel services and l

AutoNation - 150 East El Camino Real [Custodian / Janitor / Cleaner] As a Porter at AutoNation, you'll: Perform a variety of duties as they relate to the sale and upkeep of vehicles and the dealership property; Keep vehicle lot neat and orderly; Ensure all vehicles are clean, in good repair and secu

The beautiful Hilton San Jose is seeking a Senior Sales Manager to join the team and lead the Corporate Group Market! This is an incredible opportunity to work alongside an outstanding Director of Sales and a highly collaborative, supportive team. As a Senior Sales Manager, you will be responsible f

Competitive pay - As a Finance & Accounting Associate at Meridian, you will: Execute and support monthly and quarterly close processes; Assist with treasury management and bank transfers; Prepare journal entries, account reconciliations, and variance analyses; Manage accounts payable workflows and t

Crescent Hotels & Resorts - JobID: J353efc817774414fb30dd7b76ec333f5-1 [Guest Service / Concierge] As a Front Desk Agent at Crescent Hotels & Resorts, you'll: Greet guests warmly and efficiently handle check-ins and check-outs; Manage reservations and provide information about hotel services and ame

Job DescriptionCrafting Brighter Futures for Families Positioned at the forefront of specialized financial services, our company helps families safeguard their assets and promise a profound purpose: ensuring a brighter future for every client. Role Overview: As a remote Benefits Representative (must reside in California), you play a pivotal role in helping families protect their assets and secure their futures. You'll be the face of our company, embodying our values and commitment. Primary Responsibilities: * Engage with clients to understand their financial goals and concerns. * Present tailored solutions to safeguard their assets effectively. * Maintain a pulse on the industry, ensuring you offer the best and most updated advice. * Foster relationships and ensure our clients always have someone they can turn to. Why Work With Us? * Remote Work: Enjoy the benefits of a work-from-home full-time role that has flexible hours. Must live in California for this remote opportunity. * Unlimited Earning Potential: Your dedication determines your earnings*. * Company Culture: At our company people are ambitious but respectful, high-energy, and treat every member like family. We do (optional) company outings frequently! * Grow with Us: Dive into continuous learning and development opportunities. Application Process: 1. Submit Your Application: No stringent qualifications needed. We believe in potential., 2. Virtual Company Overview: Once your application is in, you'll receive an invite to a virtual overview, detailing everything you need to know about the position. This session lasts 20-30 minutes, and you can self-schedule at your convenience, often on the same day. * When will I hear back after applying? Typically, within 24 hours. * Is there any specific software I need for the virtual overview? No, our platform is accessible through any standard web browser. Details will be provided in the invitation. * What's the growth trajectory for a Benefits Representative? Our focus is on continuous learning and development. Many of our reps have seen exponential career growth within our organization. • This is a commission only role with average earnings of $65,000+ in the first year and uncapped room for rapid growth based on performance. State and federal laws require licensing to sell certain insurance products. Ability to obtain a license is required.

Role Requirements for an Entry Level Account Manager. Work with Account Managers to refine customer engagement strategies, improve retention, and identify growth opportunities across consumer and enterprise accounts. Entry Level Account Manager for those ready to learn, support, and thrive in the wo

Cerebras Systems builds the world's largest AI chip, 56 times larger than GPUs. Cerebras' current customers include global corporations across multiple industries, national labs, and top-tier healthcare systems. Build and refine legal operations systems, templates, playbooks, and negotiation framewo

You'll operate as a player‑coach in the early days - closing your own deals to shape the sales playbook - while coaching the existing sales team on a repeatable, scalable sales motion. AI fluent with demonstrated ability to articulate how AI has impacted sales team - and how to incorporate it into

The role involves driving sales execution, achieving revenue targets, and developing strategic accounts in various sectors, including banking and healthcare. Candidates should possess over 10 years of sales leadership experience, particularly in security solutions. A fast-growing global software com

At Watermark we believe the next era in Senior Living excellence starts with you! What you will do on a day-to-day basis: * Provide service moments and a customer experience unlike any other community * Sell the vision of the community through storytelling * Understand and demonstrate a strategic a