Backlink Outreach Specialist
12 days ago
New York
Job Description We’re seeking a results-driven Backlink Outreach Specialist to help grow the online authority of our websites through strategic, ethical, and personalized link-building efforts. You’ll be responsible for identifying high-quality backlink opportunities, performing outreach, and managing communication to successfully secure links that improve SEO performance. Requirements Qualifications • Proven experience with backlink outreach, link building, or digital PR, • Strong understanding of SEO and the importance of high-quality backlinks, • Familiarity with tools like Ahrefs, Pitchbox, SEMrush, BuzzStream, or similar, • Excellent written communication skills and attention to detail, • Ability to research effectively and think creatively to identify link targets, • Organized, proactive, and self-motivated with the ability to work independently Nice to Have • Experience working in the legal or healthcare verticals, • Basic knowledge of Google Sheets and CRM systems, • Familiarity with on-page SEO or technical SEO principles Key Responsibilities 1. Link Prospecting & Opportunity Discovery • Research and identify relevant, high-authority websites and pages within our target industries (e.g. legal, healthcare, professional services)., • Use tools like Ahrefs, SEMrush, BuzzStream, or manual methods to discover link-building opportunities such as:, • Resource pages, • Guest posting opportunities, • Broken link replacements, • Unlinked brand mentions, • Relevant directories or citations, • Local news and PR-based links 2. Contact Discovery & Vetting • Locate accurate and relevant contact information (email, forms, LinkedIn) for decision-makers and web admins., • Ensure outreach targets meet our quality and relevancy standards to avoid spammy or toxic backlinks. 3. Outreach Execution • Draft and send personalized outreach emails with compelling value propositions tailored to each opportunity type., • Manage follow-ups in a timely manner to maintain consistent communication., • Track and document outreach performance (replies, positive responses, links secured). 4. Relationship Management • Build long-term relationships with webmasters, journalists, bloggers, and influencers., • Handle negotiations or collaboration terms (e.g. guest post content, link exchanges) with professionalism and alignment to SEO best practices. 5. Reporting & Collaboration • Maintain detailed records of outreach efforts in spreadsheets or CRM tools., • Collaborate with SEO and content teams to align link-building strategy with broader SEO goals. We offer a range of perks designed to support both your work and life outside of work: • Health, dental, and vision insurance, • Company-sponsored 401(k) plan with matching, • Flexible work schedule — work when and where you’re most productive, as long as deliverables are met, • Pet-friendly benefits — reimbursement of up to $500 for adoption fees or vaccinations if you choose to welcome a pet into your life, • Your choice of equipment to set you up for success (Mac or PC — your call), • Team outings and optional social events throughout the year, • A welcome plant to brighten your workspace If you’re passionate about ethical link building and enjoy creating lasting professional connections, we’d love to hear from you.