HigherED Sales And Marketing Specialist
hace 1 día
Bakersfield
Higher Education Sales and Marketing Specialist Company: EvalSystem Location: Remote (United States) Employment Type: Full-Time IMPORTANT: Applicants without experience in higher education sales or marketing should not apply. Company Description EvalSystem is a platform purpose-built for modern higher education course evaluations and institutional surveys. It integrates seamlessly with leading learning management systems (LMS), including Canvas, Blackboard, D2L Brightspace, and Moodle, and SIS, including Banner/Colleague, Sakai and Jenzabar to streamline feedback collection. By delivering real-time insights and actionable reporting, EvalSystem helps institutions increase response rates, strengthen student engagement, and improve teaching effectiveness, course quality, and the overall student experience. We are looking for a motivated sales and marketing professional to help expand EvalSystem's presence in the higher education market and build lasting relationships with colleges and universities. Role Description The Higher Education Sales and Marketing Specialist is a full-time remote role responsible for growing EvalSystem's presence within colleges and universities across the United States. This role involves identifying and engaging prospective institutional clients, conducting product demonstrations, managing the full sales cycle, and developing targeted marketing initiatives to generate new business opportunities. The successful candidate will build relationships with academic and administrative decision-makers, understand institutional needs, and communicate how EvalSystem can help improve student feedback collection and institutional assessment processes. The specialist will collaborate with internal teams to develop higher education-focused messaging, participate in virtual and in person events and webinars, gather market feedback, and support customer onboarding and adoption. This position requires a proactive, results-oriented professional who can work independently, manage a sales pipeline, and consistently pursue opportunities to achieve revenue and growth targets. Startup Environment EvalSystem is a growing startup, and this role offers the opportunity to make a meaningful impact on the company's growth and success. The ideal candidate is adaptable, resourceful, and comfortable working in a fast-paced, evolving environment where priorities may change and responsibilities extend beyond a traditional sales and marketing role. The successful candidate must be willing to wear multiple hats, take initiative, and contribute wherever needed. This may include supporting customer onboarding, developing marketing materials, gathering market insights, and collaborating across different areas of the business. We are looking for a self-starter who thrives in a startup environment, embraces new challenges, and is motivated to help build and grow a company. Key ResponsibilitiesSales and Business Development • Identify, research, and engage prospective colleges, universities, and other higher education institutions., • Develop and manage a pipeline of qualified leads through outbound prospecting, networking, referrals, and inbound inquiries., • Build relationships with institutional decision-makers, including institutional research, assessment, academic affairs, student affairs, and IT departments., • Conduct product demonstrations and presentations tailored to institutional needs., • Manage the complete sales cycle, from initial outreach and qualification through proposal development, negotiations, and contract execution., • Maintain consistent follow-up with prospects and manage opportunities through potentially lengthy institutional purchasing processes., • Meet established sales targets and maintain accurate pipeline forecasts.Marketing and Market Development, • Develop and execute targeted marketing campaigns to generate awareness and qualified leads., • Create higher education-focused messaging, sales materials, presentations, and outreach campaigns., • Identify relevant conferences, webinars, professional associations, and networking opportunities., • Research market trends, institutional challenges, and competitor offerings., • Gather market feedback and recommend improvements to sales and marketing strategies.Customer Engagement and Support, • Build strong relationships with existing customers and support customer retention and expansion opportunities., • Assist with customer onboarding, training, and product adoption., • Gather customer feedback and contribute to product improvement initiatives.Reporting and Collaboration, • Maintain accurate records of leads, opportunities, communications, and activities in the CRM system., • Track sales performance, marketing results, and progress toward business goals., • Collaborate with company leadership and internal teams to align sales, marketing, and product priorities. QualificationsRequired Qualifications • Minimum of 5 years of experience in higher education sales, educational technology sales, or marketing within the higher education sector., • Demonstrated success in business development, prospecting, and managing sales opportunities through to closing., • Strong written and verbal communication skills, with the ability to engage effectively with diverse higher education stakeholders., • Experience conducting product demonstrations, presentations, and consultative sales conversations., • Ability to independently identify opportunities, build relationships, and manage a sales pipeline., • Strong organizational, time-management, and follow-up skills., • Proficiency with CRM software and familiarity with sales reporting and pipeline management., • Ability to work independently in a remote environment while collaborating effectively with a distributed team., • Willingness to travel occasionally for conferences, client meetings, or industry events, as needed., • Ability to adapt to changing priorities, take initiative, and manage multiple responsibilities in a fast-paced startup environment.Preferred Qualifications, • Experience selling SaaS, EdTech, or software solutions to colleges and universities., • Familiarity with higher education procurement processes, RFPs, budgeting cycles, and institutional decision-making., • Knowledge of LMS platforms such as Canvas, Blackboard, D2L Brightspace, and Moodle., • Experience working with institutional research, assessment, accreditation, student success, or academic affairs departments., • Familiarity with course evaluations, student surveys, learning outcomes assessment, or institutional effectiveness., • Experience developing marketing campaigns, sales collateral, and lead-generation strategies., • Existing relationships within the higher education market., • Bachelor's degree in Business, Marketing, Education, or a related field, or equivalent practical experience.Performance Expectations The successful candidate will be expected to: • Develop and maintain a qualified pipeline of institutional prospects., • Consistently generate new business opportunities through proactive outreach and relationship building., • Meet agreed-upon sales and revenue targets., • Maintain accurate CRM records and provide regular sales and marketing updates., • Contribute to the growth of EvalSystem's customer base, market presence, and long-term customer relationships., • Demonstrate initiative, flexibility, and a willingness to contribute to broader company goals as the business grows.Compensation Compensation will include a competitive base salary, performance-based commission, and annual bonus, with details determined by experience and qualifications. Equal Opportunity • EvalSystem is committed to providing equal employment opportunities to all applicants and employees. We welcome candidates from diverse backgrounds who are passionate about helping higher education institutions improve the student experience.
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