Web Marketing Manager
3 days ago
Memphis
Important: this position is open only to local Memphis Metropolitan area US Citizens and Permanent Residents. Visa sponsorship and OPT are not provided. Web Marketing Manager Position Summary: This position owns how our websites drive traffic, conversion and sales. Responsible for the day-to-day management, optimization, and performance of the company’s owned and operated B2C websites, paid media campaigns and email marketing channels across multiple brands with an exclusive focus on direct-to-consumer platforms and first-party email communications and does not include third-party marketplaces such as Amazon, Walmart, or other external ecommerce platforms. This position ensures that all owned sites are accurate, functional, conversion-focused, and aligned with brand standards, while also executing email marketing programs that support product launches, promotions, and customer engagement. Job Responsibilities: Owned Website Management · Manage multiple company-owned B2C ecommerce websites (e.g., Shopify or similar platforms) · Manage product content, imagery and specifications for direct-to-consumer sites · Ensure site accuracy and brand consistency across all owned web properties · Execute product launches, promotions, and seasonal updates on owned sites · Publish and update marketing content including banners, landing pages, promos, and policy pages · Troubleshoot site issues and coordinate fixes with IT or external development partners · Ensure mobile responsiveness, usability, and accessibility standards are met · Support SEO best practices including metadata, URLs, and site structure · Manage product launches, discontinuations, and content updates in coordination with Marketing and Product teams · Monitor site performance, broken links, errors, and customer experience issues Paid Media · Develop and execute paid digital media strategies to grow brand awareness, website traffic, and online sales · Manage paid media campaigns across platforms such as paid search, paid social, display, and retargeting · Own campaign setup, budgeting, bidding strategies, targeting, and ongoing optimization either hands-on or via an outside vendor · Partner with creative and brand teams to develop ad concepts, messaging, and landing page alignment · Analyze performance data and report on KPIs including traffic, conversion rate, ROAS, CPA, and revenue · Continuously test and optimize audiences, creative, formats, and messaging to improve performance · Manage media budgets and ensure efficient spend aligned to business priorities · Monitor trends, platform updates, and competitive activity to inform strategy · Coordinate with web, ecommerce, and analytics teams to improve the full user journey from ad to conversion · Support promotional campaigns, product launches, and seasonal initiatives Governance & Quality Control · Ensure legal, policy, and compliance content is current · Maintain documentation and workflows for site updates · Perform routine QA testing before and after site changes Conversion Rate Optimization (CRO)Monitor performance and optimize owned-site conversion rates · Improve product pages, category pages, and checkout flows on DTC sites · Implement and test content, layout, and messaging improvements · Apply performance insights to continuously improve the on-site customer experience Owned Email Marketing · Manage and execute first-party email marketing programs across company brands · Build and maintain email templates, campaigns, and automated workflows (welcome series, promotions, abandoned cart, etc.) · Coordinate email sends that support owned-site promotions and product launches · Manage email lists, segmentation, and audience targeting · Ensure brand consistency, accuracy, and compliance with email regulations · Track and optimize email performance including open rates, click-through rates, and conversions Analytics & Reporting · Track KPIs for owned websites and owned email channels including traffic, conversion rate, revenue, and engagement · Use tools such as Google Analytics and email marketing platforms for reporting · Identify opportunities to improve usability, performance, and conversion · Deliver regular performance insights and recommendations to stakeholders Cross-Functional Collaboration · Partner with Creative on website content, imagery, and visual updates · Work with Marketing and social media on campaigns, merchandising, and promotional strategy for owned channels · Coordinate with IT and vendors on platform enhancements and integrations · Support internal teams with accurate representation of products on company-owned sites · Other duties as assigned. Knowledge, Skills and Abilities: · BA degree in Marketing, Business, or a related field · 3–6 years of managing owned B2C ecommerce websites and paid digital media campaigns · Hands-on experience with CMS and e-commerce systems platforms such as Shopify · Hands-on experience with platforms such as Google Ads, Meta Ads, LinkedIn Ads, or similar · Proven experience executing first-party email marketing (Mailchimp, Klaviyo, or similar) · Strong understanding of ecommerce best practices and CRO · Experience managing multiple brands and product catalogs · Familiarity with Google Analytics and ecommerce reporting · High attention to detail and strong organizational skills · Comfortable managing multiple brands or sites simultaneously · Basic HTML/CSS knowledge preferred · Experience working with ERT or product data systems (NetSuite, PIM, etc.) preferred. Founded in 1919, GreatNeck® is a leading global supplier to the hardware, home improvement, sporting goods, mass retail and automotive markets, and have distribution and manufacturing facilities around the world: