Sales Director - Tech Company
12 hours ago
Valencia
Our client is a leading international technology company specializing in advanced Workforce Management (WFM) solutions. The Sales Director will lead the commercial expansion of the company in Spain, building a high-performing sales organization and positioning the company as a key player in the Workforce Management market. Define, execute, and adjust the commercial strategy for Spain, aligned with the global direction of the company. Identify and prioritize key market segments (retail, healthcare, manufacturing, logistics, services, etc.) Conduct market, competitor, and industry analysis to identify opportunities, risks, and trends within the Workforce Management space. Prepare the national sales budget, revenue forecasts, and pipeline reports, providing regular updates to senior leadership. Lead the full sales cycle: prospecting, qualification, discovery, product demos (in collaboration with pre-sales), value proposition, negotiation, and closing. Ensure a consultative sales approach, connecting product capabilities with concrete business challenges (productivity, compliance, employee well-being, cost optimization, etc.). Collaborate closely with pre-sales, consulting, delivery, and support teams to ensure a successful implementation and an excellent customer experience. Actively participate in tenders, RFPs/RFQs, and complex procurement processes with large enterprises and corporate groups Build, lead, and develop the commercial team in Spain (KAMs, BDMs, inside sales—depending on final structure). Provide coaching, performance feedback, and ongoing training. Drive a high-performance culture focused on results, collaboration, and customer value. Ensure effective use of the CRM for opportunity management, forecasting, activity tracking, and pipeline visibility. Prepare periodic commercial activity and performance reports for regional/global leadership. Represent the company as the senior commercial leader in Spain, building trusted relationships with strategic clients at executive level (C-suite, HR, Operations, Finance). Develop and manage a partner ecosystem (consultancies, system integrators, HR tech partners) that generates opportunities and adds value to the solution. Represent the company at sector events, conferences, and professional forums (retail, healthcare, HR, technology), strengthening market positioning. Establish and monitor key commercial KPIs: Pipeline volume and quality Conversion rates per stage Postgraduate studies in Commercial Management, Marketing, Digital Business, or an MBA are highly valued. Strong command of CRM tools (Salesforce, HubSpot, Dynamics) and office software (Excel, PowerPoint, etc.). Very high level of English Minimum 8–10 years in B2B technology sales, ideally within SaaS environments. At least 5 years in senior commercial leadership roles (Sales Manager, Country Sales Lead, Commercial Director), ideally with team management responsibility. Strong leadership, able to motivate, develop, and retain sales talent. Analytical skills to interpret KPIs, performance data, and market trends.