Marketing Manager
11 hours ago
London
Marketing Manager, Nevill Holt Festival SUMMARY Closing date – ASAP – interviews will be rolling as candidates apply Based – London or Leicestershire. Travel required for meetings and to the festival site Salary – £135 per day Contract – January to June. 4 to 5 days a week. Reports to – Head of Marketing and Sales ABOUT UNDERBELLY Underbelly is a UK-based live entertainment company founded in 2000 by Ed Bartlam and Charlie Wood that specialises in producing and programming ground-breaking theatrical productions and the creation of city-centre cultural events and festivals across the UK, USA, Asia & beyond. Our current projects include Underbelly Boulevard, our first permanent venue, Underbelly at the Edinburgh Fringe, one of the biggest venue at the Festival. Christmas in Leicester Square and Underbelly Festival, the Olivier Award winning Cabaret at the Kit Kat Club, Cabaret Royale at the Gaillard Centre in Charleston, the UK tour of Tweedy’s Massive Circus with Tweedy the Clown and our winter cabaret currently playing in Soho – Sophie’s Surprise Party. ABOUT NEVILL HOLT FESTIVAL The Nevill Holt Festival is an arts and culture festival, held in the Leicestershire countryside each June. Building on a decade of opera performances, the festival includes a lineup of opera, concerts, conversations, performances, art exhibitions and more. With panoramic views that look out over three counties, Nevill Holt’s award-winning theatre is surrounded by bucolic private gardens designed by Chelsea gold medal winner, Rupert Golby. Set against the backdrop of the stunning Nevill Holt Hall, visitors can enjoy outstanding pieces of modern British sculpture which are placed throughout the grounds, including works by Antony Gormley, Rachel Whiteread, Allen Jones and Marc Quinn. OVERVIEW OF THE ROLE This role is a freelance or contract-based position supporting the wider team in our busy summer period to manage the campaign for the Nevill Holt Festival. Either based in our London office or remotely from Leicestershire (close to Nevill Holt) you will develop and rollout the campaign strategy for festival alongside our head of marketing and sales, marketing officer and social media officer. Responsibilities include developing the campaign, budget management, deals with ticket agencies, hero artwork design and rollout, paid media planning and tracking, emails to Underbelly mailing lists, website management, brand partnership implementation, PR coordination and more depending on the campaign. You’ll be the key point of contact alongside the head of marketing and programming team for agencies – media, design, PR – as well as any producers and stakeholders involved in the project. We are looking for someone who is creative, diligent and a self-starter. We need someone to come in and hit the ground running heading into a busy summer period. There will be aspects of this role where you will be the main strategic lead, but there are also times where you need to be involved in the nitty gritty tasks. No two days will be the same. Please be aware, there will be travel and a limited number of overnight stays required between 30 May and 22 June to Leicestershire. KEY RESPONSIBILITIES • Strategically developing full-scale marketing campaigns based on ticket and footfall targets, set budget and timelines., • Attend regular meetings with internal and external teams to assure the marketing campaigns are performing to their maximum capacity., • Reporting to the Nevill Holt Festival board on marketing campaign activity and performance, • Developing the existing brand, including evolving artwork and growing audiences to achieved key sales KPIs., • Work with external agencies – media, creative, design, PR to rollout campaign of high quality., • Manage the event websites., • Create and maintain the onsite signage for the festival in collaboration with the production department, creating assets in house using Adobe Creative Suite where required., • Work with on-site teams to support on the exemplary running of relevant spaces including box office, F&B, site management and technical staff., • Manage the budget effectively. THINGS WE ARE LOOKING FOR • An experienced marketer with good knowledge of full scope marketing campaigns, • A background in a ticket sale focused environment such as events, festivals, live music, touring comedy/theatre and venues will be advantageous., • Very good digital marketing knowledge with the ability to set KPIs, targets and expectations for paid media campaigns. A plus if you’ve run these yourself!, • Sales focused with good analytical skills and the ability to interpret marketing analytics and make recommendations for improvements., • A keen interest in the live entertainment industry is a must., • Experience managing marketing budgets and tracking this to KPIs., • Awareness of London cultural sectors., • The ability to make recommendations on ticket pricing based on key show revenue targets., • High attention to detail is crucial as is strong copywriting skills., • Good knowledge and experience of social media, having created strong, engaging content, • Creative thinker and problem solver., • Experience in a fast-paced environment and often pressurised environment., • Excellent communication skills both written and verbal., • Experience and working knowledge of Adobe Creative Suite, InDesign, Photoshop, and film editing skills would be an advantage., • Experience using CMS-based websites. STAFF BENEFITS • Free entry to shows at Underbelly venues (subject to availability)., • Discount at Underbelly bars. EQUAL OPPORTUNITIES Underbelly is committed to reducing its environmental impacts in its everyday operations. We are also committed to maintaining the open-access policy of Underbelly. We are an equal opportunity employer and welcome applications from all sectors of the community. It is the policy of Underbelly to ensure that no job applicant or employee receives less favourable treatment on the grounds of age, disability, sex, sexual orientation, race, religion or belief, gender reassignment, marriage or civil partnership, pregnancy or maternity, or is disadvantaged by conditions or requirements that cannot be shown to be justifiable. We expect employees to support these commitments and to assist in their realisation. HOW TO APPLY Please apply here – . We are looking to fill this role as soon as possible and interviews will happen on a rolling basis. Please do not hesitate to apply quickly. Make sure to read the job spec carefully and respond to the application with this in mind. Unfortunately, due to the number of applications, only shortlisted candidates will be contacted.