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Key Responsibilities: Develop and implement marketing campaigns to promote seasonal menus, events, and delivery platforms (e.g. Deliveroo, Uber Eats). Analyse customer trends, local demographics, and competitors to identify growth opportunities. Manage online presence including social media, website updates, and digital advertising. Coordinate promotional activities such as loyalty programmes, influencer partnerships, and cultural festival campaigns. Identify and build partnerships with local businesses, corporate clients, and event organisers. Monitor and report on marketing ROI and commercial performance metrics. Oversee branding, advertising, and visual merchandising aligned with the restaurant’s image. Manage supplier relationships and negotiate terms to improve cost efficiency. Prepare commercial strategies, including pricing, product positioning, and sales forecasting. Collaborate closely with the operations team to ensure marketing strategies align with customer service and kitchen capacity. Skills and Qualifications: Bachelor's degree in marketing, business, hospitality management or a related field. At least 3 years of experience in marketing or commercial management, ideally within the food & beverage or hospitality industry. Strong knowledge of digital marketing tools, CRM systems, and performance analytics. Proven track record of growing brand visibility and driving sales. Bilingual in English and Mandarin is a must. Excellent communication, negotiation, and organisational skills.
Job Title: Business Development Executive (SOC Code: 3554) Location: Vy’s Nails, 234 Baker Street, London, NW1 5RT Employment Type: Full-Time Working hours: 37.5 hours per week Salary: £41,700 - £43,000 per year Reports To: The Director About Us Vy’s Nails is a well-established beauty salon in the heart of Baker Street, offering high-quality nail and beauty treatments in a welcoming, professional environment. With a loyal client base, experienced technicians, and a reputation for excellence, we're now looking for a dynamic Salon Manager to lead and support our growing team of 5 professionals and take our customer experience to the next level. Role Summary We are looking for a dynamic and strategic Business Development Executive to drive the commercial growth of our salon. The successful candidate will be responsible for identifying and pursuing new business opportunities, strengthening client relationships, and enhancing brand visibility across digital and physical platforms. This role is pivotal in expanding Vy's Nails’ market presence, increasing customer acquisition, and supporting strategic partnerships that align with the brand’s vision. Key Responsibilities Market Expansion & Lead Generation Identify and pursue new revenue streams, B2C and B2B (e.g. corporate packages, influencer partnerships, local collaborations) Research local market trends and competitor activity to inform strategic decision-making Generate and qualify leads via outreach, referrals, and marketing campaigns Sales & Client Relationship Management Manage relationships with prospective and existing clients to foster loyalty and repeat business Promote salon services, bespoke offerings, and seasonal campaigns through consultative selling Collaborate with front-of-house staff to develop and refine upselling techniques Brand & Marketing Strategy Work with the Director and Marketing Coordinator to plan and implement promotional activities, including social media and local advertising Drive digital growth by leveraging platforms such as Instagram, Facebook, and Fresha to increase engagement and conversion Analyse the performance of campaigns using KPIs to refine strategies for client acquisition and retention Partnership & Community Engagement Forge meaningful partnerships with local businesses, influencers, and event organisers Represent Vy's Nails at local networking events and beauty expos to build visibility and trust Develop and manage loyalty programmes, referral incentives, and exclusive offers Data, Reporting & Compliance Maintain accurate records of client interactions, conversion rates, and financial forecasts Provide regular reports on sales pipeline, conversion metrics, and campaign results to senior management Ensure business development activities adhere to relevant commercial and data regulations Candidate Requirements Proven experience in business development, sales, or marketing—preferably within the beauty, retail, or luxury service sectors Excellent interpersonal and communication skills, with a persuasive, client-focused mindset Strategic thinker with strong commercial awareness and an understanding of consumer behaviour Energetic, self-motivated, and able to work independently as well as part of a team Familiarity with salon software platforms such as Fresha is a plus Knowledge of nail and beauty industry trends is desirable but not essential What We Offer Competitive salary with potential for performance-based bonuses A supportive, friendly, and professional working environment Opportunity to shape and grow with the business Staff discounts on treatments and products 28 holiday days Job Type: Full-time Pay: £41,700.00-£43,000.00 per year Work Location: In person
La Nonna is seeking a highly motivated and experienced Assistant Manager to join our team in London! If you have a proven track record in delivering exceptional guest experiences and a genuine interest in the art of crafted pasta, we encourage you to explore this exciting opportunity. At La Nonna, every day brings a new experience. As our Assistant Manager, you will work closely with the Manager in overseeing all facets of our London venue. This includes the direction and coordination of daily operations, financial oversight, ensuring adherence to building regulations, and playing a key role in our People & Culture initiatives. Your responsibilities will also encompass: • Providing strong leadership and support to the Manager., • Managing staff rotas and collaborating with Business Development on scheduling for both regular service and corporate events., • Implementing operational strategies aimed at maximizing guest satisfaction, with a focus on achieving a five-star entertainment experience and driving positive social media engagement., • Taking ownership of health and safety standards, ensuring compliance, delivering training, conducting risk assessments, and serving as a primary first aider during your shifts., • Partnering with our People and Culture team on all aspects of the employee journey, fostering positive employee relations, and supporting team development to enhance our venue's culture., • Managing procurement processes, building strong relationships with our suppliers and contractors, and overseeing stock control., • Continuously seeking opportunities for improvement across all areas of the business, including people management, financial performance, health and safety protocols, and service excellence. We are looking for a passionate individual who is ready to take on a rewarding challenge and contribute to the success of La Nonna.
This role is ideal for someone with a strong marketing background in the hospitality or restaurant industry, who also has a flair for business development and enjoys building B2B relationships in hospitality. You’ll be responsible for promoting both our restaurants and catering services, conducting market research, and managing sales and marketing activities from end to end. In addition to your core responsibilities, you will also support the management team in day-to-day restaurant operations when needed, ensuring a seamless alignment between marketing initiatives and front-of-house experiences. ⸻ Key Responsibilities Marketing (Restaurant & Catering): - Develop and implement integrated marketing strategies for both dine-in and catering services. - Plan and execute digital campaigns across social media, email marketing, and online advertising platforms. - Manage content creation for Instagram, website, menus, and print materials. - Track and analyse marketing KPIs, customer engagement, and return on investment. - Conduct market research to identify trends, target audiences, and competitor insights. - Build and maintain relationships with corporate clients, event planners, universities, and local businesses. - Organise and attend industry events, tastings, and meetings to generate leads. - Manage the full sales funnel — from inquiries and quotations to follow-ups and client feedback. Operational Support: - Collaborate with the management team to align marketing strategies with operational goals. - Provide hands-on support during peak times and special events, helping ensure a smooth guest experience. ⸻ Requirements - Bachelor’s degree in Marketing, Hospitality Management, or Tourism Management (preferably from a recognised university). - Fluency in English (spoken and written). - Minimum 3 years of experience in a marketing and/or sales role within the hospitality, restaurant, or catering industry. - Strong communication, negotiation, and client relationship skills. - Proficiency in digital marketing tools such as Meta Business Suite, Mailchimp, Google Ads, and Canva. - Highly organised, detail-oriented, and results-driven.