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Senior Marketing Executive

hace 1 día

Bury

ROLE OVERVIEW ES Group is a multi-brand group operating across industrial recruitment (ES Recruit), complex steel fabrication (ES Steel), and specialist personnel (ES Site Services). This is a hands-on execution role at the heart of the Group's marketing function - responsible for bringing strategy to life across all three brands with pace, creativity, and commercial awareness. Reporting directly to the Marketing Director, the Senior Marketing Executive owns day-to-day delivery across the marketing plan, reporting, content, automation, digital channels, and agency liaison. Strategy is set by the Marketing Director; this role executes it to a high standard without the need for constant input. The ES Group environment is fast-paced and sales-led. Priorities can shift quickly, and the right person will thrive on variety, spin multiple plates calmly, and approach every challenge with a problem-solving mindset. The office culture is family-oriented, informal, and fun. KEY RESPONSIBILITIES Stakeholder Engagement • Attend weekly meetings with each subsidiary team (ES Recruit, ES Steel, ES Site Services) to understand commercial priorities, pipeline, and target markets., • Use those conversations to proactively shape and adapt marketing activity, bringing creative input on how to drive growth in each brand., • Build strong working relationships with subsidiary MDs and their teams, earning credibility through reliability and commercial awareness. Marketing Automation and CRM Communications This is a core competency for the role • Plan, build, and manage automated sales and marketing customer journeys using Bullhorn Automation or equivalent marketing automation software., • Design and produce email communications and messaging sequences that are well-crafted, on-brand, and commercially effective., • Manage audience segmentation and data within the CRM and/or email platform, ensuring lists are accurate, relevant, and compliant., • Support ES Recruit's four audience streams - win, grow, keep, and serve - with targeted automated communications across both candidate and client-facing journeys., • Monitor automation performance, identify drop-off points, and continually improve sequence logic and content based on results. Marketing Planning and Brief Management • Work alongside the Marketing Director to build, maintain, and manage the Group's marketing plan across all three brands., • Use the Group's internal marketing brief form for every piece of work, completing it in consultation with the stakeholder before creative output begins., • Ensure all drafts conform to brief, include all required details, and are spell-checked and peer-reviewed before being submitted for management sign-off., • Prioritise workload according to business need whilst progressing the agreed schedule of work. Reporting and Analytics • Produce and distribute a weekly marketing output report summarising activity across all three brands., • Compile daily and weekly social media performance snapshots, building into a structured monthly social media report., • Contribute the marketing section to the Group's monthly board report, ensuring data is accurate and commercially contextualised., • Monitor website and campaign performance via Google Analytics, translating data into actionable insight. Creative, Design, and Video • Create, adapt, and maintain branded visual content using Canva and Adobe Creative Suite - including social media graphics, brochures, presentations, and marketing collateral., • Produce short-form video and reel content for B2B social media, particularly for ES Steel and ES Recruit., • Use AI tools to accelerate creative output where appropriate, whilst retaining creative judgement and brand integrity. Social Media and Digital Channel Management • Manage the Group's social media presence across relevant platforms, including content scheduling via Loomly, community engagement, and response to reviews and feedback., • Plan and execute paid social campaigns across Meta, Google, and TikTok - from creative setup through to performance reporting., • Manage and update content across the Group's websites, ensuring accuracy, relevance, and basic SEO compliance. Website Project and Digital Infrastructure • Be an active participant in the Group's new website rollout, delivered in partnership with Sourceflow, with a target completion date of September 2026., • Manage and maintain website content through the Sourceflow CMS, ensuring all brand pages are accurate, current, and commercially relevant., • Liaise with Sourceflow on ongoing improvements, integrations, and technical developments post-launch., • Monitor website performance, identify content gaps, and recommend improvements to user experience and conversion. Agency, Supplier, and Events Management • Act as day-to-day point of contact for designated marketing agencies and suppliers, managing briefs, timelines, and delivery against agreed outputs., • Source and manage branded promotional merchandise for use across the Group's brands and events., • Coordinate internal and external events - managing logistics, photography, promotional materials, and on-the-day requirements., • Create and maintain sales support presentations for each subsidiary, ensuring content is current and visually consistent. SKILLS AND EXPERIENCE Essential • Minimum 3-4 years of B2B marketing experience, ideally within recruitment, industrial, or a similarly complex multi-audience environment., • Demonstrable experience planning and delivering automated marketing and sales communication journeys (Bullhorn Automation, Force24, HubSpot, Mailchimp, or equivalent)., • Strong hands-on capability in email design, audience management, and CRM data segmentation., • Confident and creative user of Canva; working knowledge of Adobe Creative Suite (Photoshop, InDesign, or Illustrator)., • Experience creating short-form video and reel content for B2B social media channels., • Hands-on experience with paid social campaign management across Meta, Google, and/or TikTok., • Familiarity with social scheduling tools (Loomly or similar)., • Working knowledge of Bullhorn CRM, or a comparable recruitment CRM platform., • Comfortable with CMS platforms for content management and site updates; experience with Sourceflow or WordPress preferred., • Confident using Google Analytics to monitor performance and produce clear, usable reports., • Strong written communication skills with a genuine feel for the written word and creative expression., • Experienced Mac user; comfortable with Google Drive for day-to-day file management., • Proficient in Microsoft Office, particularly PowerPoint and Excel., • A disciplined approach to brief intake, output quality, and process compliance. Desirable • Familiarity with Broadbean and/or Kyloe within a recruitment marketing context., • Experience sourcing and managing branded promotional goods., • Experience organising and managing internal and external events end-to-end., • Experience working within a group or multi-brand structure., • Familiarity with project management tools such as Smartsheet or Monday.com., • Degree-level education or a recognised marketing qualification (CIM or equivalent)., • Experience contributing to board-level marketing reporting., • ACIM, MCIM or Chartered Marketer desirable PERSONAL ATTRIBUTES Technical skills matter, but so does the person behind them. We are looking for someone who: • Has a genuinely positive, glass-half-full outlook - a solution finder with a can-do attitude., • Is proactive and commercially curious - identifies what needs doing and gets on with it., • Takes pride in the quality of their output and holds themselves to a high standard without being prompted., • Can manage competing demands with calm and good humour, keeping multiple workstreams moving simultaneously., • Communicates confidently with senior stakeholders - straightforward, credible, and professional., • Brings genuine creative instinct to their work - original thinking that goes beyond what an AI tool would default to., • Understands that the written word matters as much as attention to detail., • Fits naturally into a fast-paced, informal, team-oriented office environment. WHAT SUCCESS LOOKS LIKE AT 90 DAYS • Has developed a solid working understanding of the ES Recruit and ES Steel businesses, their audiences, and commercial priorities., • Has built positive, trusted relationships with each subsidiary's team through weekly meetings., • Has the social media content schedule running consistently across all three brands., • Is producing weekly marketing output reports and monthly social media reports to an agreed standard., • Is actively engaged in the Sourceflow website project, with a clear understanding of scope, timelines, and content delivery requirements., • Has planned initial automation journeys and identified improvements to existing workflows., • Is fully embedded in the marketing plan and executing against it with minimal management input., • Is using the internal brief form consistently and producing first drafts that require minimal rework. WHAT WE OFFER • £38,000 - £45,000 salary depending on experience., • Full-time office role with on-site parking in Bury., • A collaborative, informal office culture with a family feel., • Staff socials including AGM dinner, Summer Races, and regular team events., • Free fruit, tea, and coffee throughout the week., • Staff kitchen and breakout space for lunchtimes., • The opportunity to work across three distinct brands with genuine variety day-to-day.

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