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  • Digital Performance & CRM Manager
    Digital Performance & CRM Manager
    4 days ago
    Full-time
    London

    Reporting to the Head of Marketing and working alongside the Marketing Manager, you will play a key role in driving marketing performance across [Firmdale Hotels'](http://www.firmdalehotels.com) eleven properties in London and New York. Using data-driven insights, you will help grow customer acquisition and engagement across our hotels and restaurants through targeted digital marketing campaigns. You will thrive on working with large datasets, uncovering the stories behind the numbers and transforming them into actionable insights that drive performance. You will collaborate with teams across the business, from General Managers to Revenue and IT, connecting data points and developing a strong understanding of both our brand and our guests. ++RESPONSIBILITIES++ CRM & Email Marketing • Own the data integrity and performance of the Firmdale Hotels CRM database, implementing best practices for governance, auditing and data cleansing in partnership with the Marketing Manager., • Drive sustainable database growth across key customer touchpoints, identifying opportunities to enhance guest understanding while maintaining brand integrity and privacy standards., • Analyse audience and booking data to identify seasonal trends, customer behaviours and revenue opportunities, creating targeted B2B and B2C audience segments., • Partner with operational teams to optimise our integrations with wider group booking platforms (SevenRooms, OpenTable, Opera etc.) and leverage customer insights to increase opt-ins, engagement and retention., • Oversee third-party CRM integrations, ensuring data flows seamlessly and systems operate effectively., • Work closely with the Data Protection Officer (DPO) to ensure GDPR compliance and continuously improve data capture, management and retention processes. Paid Digital Marketing • Develop customer acquisition and retention strategies with individual performance metrics, analysis and campaign optimisation., • Support our external agencies with the planning, management and optimisation of paid media campaigns, including PPC, Google Hotel Ads, social media (Meta) and emerging AI-driven advertising platforms., • Monitor campaign performance, provide actionable insights and collaborate with agency partners to maximise return on investment., • Deliver analysis and reporting on all paid media activity, identifying opportunities to improve targeting, engagement and conversion. SEO, GEO & AI • Collaborate with our SEO agency and wider marketing team to improve organic visibility, onsite SEO performance and Generative Engine Optimisation (GEO)., • Lead evaluation of emerging AI technologies, recommending and implementing initiatives that enhance brand visibility across AI search platforms and improve marketing intelligence capabilities. Website & Digital Experience • Work with the Marketing Manager to support the ongoing optimisation of website structure, user experience and conversion performance., • Work with agency partners to refine analytics implementation and measurement frameworks., • Develop and maintain tracking standards, including UTM governance and campaign attribution., • Oversee website-related system updates and ensure digital platforms remain fit for purpose. Strategy, Insights & Reporting • Spearhead digital transformation initiatives seeking out new opportunities to develop and improve the digital marketing function., • Monitor and report on digital performance across the brand and individual hotels, analysing traffic, engagement, database growth, leads and conversions., • Develop and maintain a robust tracking strategy for all marketing campaigns and activations to ensure that we can measure performance across multiple channels (email, social, search, PR and website)., • Work closely with the revenue team to develop data-driven tactical strategies to increase bookings across the hotels at key times of the year and at key parts of the sales funnel, • Manage reporting dashboards and visualisation tools (GA4, TapClicks and other platforms), ensuring stakeholders have access to clear, actionable insights., • Oversee Google Tag Manager and ensure accurate tracking across all digital touchpoints., • Identify growth opportunities across rooms, restaurants, bars and wider hotel experiences through customer and performance analysis., • Communicate insight-led recommendations, successes and key learnings to stakeholders, helping shape future marketing strategy. ++Location and Hours:++ • 9am to 6pm Monday to Friday, based at our Head Office in Soho., • Comfortable working on-site across multiple hotel locations and maintaining a visible presence to embody and represent the brand. ++REQUIREMENTS++ • At least 5 years' experience in digital marketing, preferably in the luxury hospitality sector working across hotels and restaurants, • Strong knowledge of the Google Suite including GTM and GSC, • Comfortable working with large datasets and translating them into actionable recommendations, • Experience working with a restaurant reservation platform, preferably SevenRooms and/or OpenTable, • Strong understanding of Google Ads, SEO, GEO and paid search, • A good understanding of the evolving digital landscape, including AI, • Data-orientated and proactive, • A genuine interest in hospitality and design, • Highly organised with meticulous attention to detail, • Excellent communication and presentation skills

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  • Reception Coordinator – Administration
    Reception Coordinator – Administration
    27 days ago
    £23500–£26000 yearly
    Full-time
    Whitechapel, Tower Hamlets

    Reception Coordinator – Administration Location: Stepney Green, E1 4DT (This is a fully office based role) Salary: £23,500 - £26,000 Vacancy Type: Permanent, Monday to Friday 10am to 6pm, Saturday 11am to 5pm (You will get 1 day off during the week to compensate working on Saturday) Are you looking for a fresh challenge? Can you start at short notice? You will play a central role in ensuring the smooth operation of their office administration tasks, from general admin, general reception duties and H&S duties. You need to have reception or administration experienced, or both and be reliable and with good written and verbal customer service skills. Want more details about what you will be doing? Great - read on! Meet and greeting visitors, ensure the visitor log is completed and advising departments on their visitor’s arrival, as well as sending customer feedback emails. Receiving, signing and informing or distributing to relevant departments via Teams. Answer and direct calls via various platforms and assist tenants with queries, booking appointments or directing them in as to speak to the relevant persons. Assisting clients by explaining various lettings processes, collecting and informing them of what documentation is needed, taking any pending payments, distributing keys and feeding information back to the rest of the admin department. Assisting tenants with final account balance checks and end of tenancy payments outstanding. Send out various documents to landlords and tenants information requirements. • Ensure that all end of tenancy calls and emails have been actioned to current tenants informing them of the relevant instructions & key return processes in line with GDPR before responding. Complete relevant checks and documentation ensuring relevant teams are made aware, update all required systems to ensure other departments have updated information. Notifying current tenants of new tenants due to move in and when, sending welcome email to new tenants. Assisting in helping with key sorting of tags, labels and any other admin jobs assigned. Health & Safety: testing fire alarm on a weekly basis, monitor entrance, deliveries, visitors, door card issuance, genera office H&S signs, any other general H&S duties needed. Office and kitchen stock check and orders, buying the daily fruit and milk whilst maintaining the reception, kitchen as well as front office area. Managing the coffee machine cleans, and stock order on a daily and weekly basis. Supporting with ideas and improvements for the front of house area. Be able to stay longer hours during the busy seasons if required. Is your skill set? Excellent telephone manor and face to face customer service aptitude is a must. Great computer skill and knowledge of systems such as Word, Excel, Teams, Microsoft. Excellent communicator in both verbal and written English. 2 years established previous experience in reception and administration duties. Have a strong and confident nature, able to multitask and prioritise in a busy fast paced environment. Have great time management and organisational skills What we offer you! A open plan vibrant office with music, and fresh fruit available every day. Staff Benefits such as discounts in shops, restaurants, entertainment establishments, GP, Counselling and Wellness access, and regular paid for eye sight test. Additional annual leave, and SSP top up pay accrued with length of service* A day off for your birthday, and a wellness day off per year* Company closure between Christmas to New Year* Summer party as well as the annual winter party (*terms & conditions apply) To Apply If you feel you are a suitable candidate and would like to work for City Rooms, please don’t hesitate to apply.

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  • Public Relations Officer
    Public Relations Officer
    1 month ago
    £39000–£45000 yearly
    Full-time
    London

    Natural Ways Body Balance Limited is a premier wellness and spa centre located in the heart of London. Established in 2012, we specialise in traditional Chinese massage, Thai massage, sports massage, deep tissue massage and holistic wellness therapies. We serve a diverse client base, with a significant proportion of our customers coming from the local Asian community, and are committed to delivering exceptional customer service and promoting wellbeing through professional therapeutic treatments. Due to the continued growth of our business and the expansion of our customer base, we are seeking an experienced Public Relations Officer to strengthen our brand presence, develop community relationships and support the company's ongoing marketing and customer engagement activities. Key Responsibilities 1. Develop and implement public relations activities to promote the company's wellness and holistic therapy services, enhance brand awareness and maintain a positive public image within the local community., 2. Prepare bilingual (English and Chinese) promotional materials and external communications, ensuring consistent brand messaging across all public-facing platforms and supporting the company's reputation and customer engagement., 3. Build and maintain relationships with local community organisations, business associations, referral partners and corporate clients by coordinating approximately 10–15 stakeholder contacts, arranging 2–3 meetings each week and following up partnership opportunities to strengthen community engagement and referral networks., 4. Organise 1–2 community engagement or promotional events each month; monitor customer feedback, online reviews and public perception; analyse market trends and prepare monthly reports with recommendations for senior management., 5. Support business development and partnership initiatives; respond to external enquiries; coordinate public communications; and ensure all external communications comply with UK advertising standards, GDPR and professional ethics. Essential Requirements -A Bachelor's degree or an equivalent qualification; -At least one year's relevant experience in public relations, communications, customer engagement or business development; -Strong written and verbal communication skills in both English and Chinese; -Experience in preparing promotional materials and coordinating external communications; -Experience in maintaining relationships with customers, business partners or external stakeholders; -Good organisational skills and the ability to manage multiple tasks simultaneously; and -A sound understanding of UK professional communication standards, including data protection (GDPR) and advertising requirements. We welcome talented and enthusiastic individuals to join our team.

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