Chief Campaigns and Creative Officer
2 days ago
London
Why this role exists Trans Legal Clinic turns frontline legal work into change people can feel. We need a senior creative lead to set the look, sound and pace of our public work, run audience-led campaigns and make complex issues clear and actionable. What you will lead • Creative direction — Own visual identity, tone of voice and message architecture across print, digital and events., • Campaigns that move people — Plan and deliver campaigns across our pillars: client rights, systems change, fundraising and recruitment. Turn data and casework insights into creative that lands., • Social media and content — Own the calendar. Ship platform-specific posts, threads, carousels, short video and email. Moderate comments with care for community safety., • Rapid response — Prepare toolkits and holding lines for breaking stories. Coordinate with legal and policy colleagues., • Production — Brief, storyboard, shoot or commission. Edit to deadline. Manage freelancers and suppliers. Keep files, rights and releases in order., • Accessibility and inclusion — Bake accessibility into everything: captions, alt text, readable layouts and plain language., • Measurement and learning — Set goals, define KPIs, track performance and share honest learnings. Improve what works, stop what does not., • Internal enablement — Build a tidy brand kit, templates and guidance so the team can self-serve without diluting quality. Train staff and volunteers., • Workflow — Keep projects moving with clear briefs, timelines and approvals. You’ll thrive here if you show • Entrepreneurial drive: you turn strategy into shipped creative and campaigns., • Ownership and follow-through: you run work end to end and land it., • Bold, informed judgement: you try new formats and back choices with evidence., • Clear communication: you write clean copy and match tone to audience., • Inclusive practice: you build accessibility and safety into content as standard., • Planning under pressure: you manage live moments without losing quality., • Team-building and collaboration: you lead creatives and volunteers well., • Constant learning: you test, measure and iterate. What you will bring • A strong portfolio showing strategy-led creative across static, motion and copy., • Three or more years in creative communications or campaigns (agency, newsroom, charity or in-house)., • Confident in Adobe Creative Cloud and either Figma or similar; comfortable with short-form video editing and basic motion., • Platform literacy across Instagram, LinkedIn, TikTok and YouTube, and working knowledge of analytics and paid promotion., • Clear writing and an ear for tone; calm leadership and useable feedback., • Sound judgement on reputation, privacy, GDPR and consent., • Commitment to trans-led practice and the communities we serve. Helpful extras • Clinic or not-for-profit experience., • Familiarity with gender recognition, healthcare advocacy, discrimination, housing and employment., • Basic SEO and email automation. Practicalities • Hours: full time, with occasional evenings or weekends around live moments., • Location: Central London base with sensible hybrid flexibility., • Salary: £25,000., • Reporting line: Executive Director. The Co-Founders Mindset We are building a trans rights revolution at the Trans Legal Clinic. We deliver work that changes outcomes for people, case by case and system by system. That calls for a particular mindset. We call it the co-founder mindset. Co-founders take the mission personally, set the pace, turn ideas into working services and campaigns, bring others with them, and make change you can point to. Co-founders are entrepreneurial: they spot openings others miss, move decisively, and create momentum. Co-founders build teams, drawing in volunteers who believe in our mission, care deeply about our clients, enjoy working with us, and keep one another going. Co-founders are bold: they are willing to innovate, to be first, and to change the status quo; they check the source, avoid assumptions, solve problems, make firm, collaborative, evidence-based decisions, and take responsibility for results. Co-founders are pioneers. If you want responsibility, pace, and the chance to pioneer new routes to justice and public impact, this is the place to build your career. Our Recruitment Criteria Ownership and follow-through You are a self-starter who owns tasks and takes responsibility without waiting to be asked. You carry your work through to a tangible result. You define the problem, set a course, keep the right people informed, and deliver what you said you would. Bold, informed judgement You are willing to change accepted practice when the evidence supports it. You check primary sources rather than rely on assumptions, weigh real options and risks, make a clear, evidence-based, collaborative decision, and stand behind it. Entrepreneurial drive You spot openings other people miss and turn ideas into useful services, processes or campaigns. You move decisively and get others working on the plan alongside you with clear roles and timelines. Planning under pressure You keep priorities straight when time is tight. You organise people and tasks, set simple checkpoints, communicate early when plans shift and always deliver. Inclusive practice You design work that is easier for others to take part in with people who face barriers in mind. You identify what is getting in the way, make practical changes that remove those barriers, and check the effect with the people involved. Clear communication You write and speak in plain English and adjust tone and detail to suit clients, volunteers, partners and the public. You choose the right format for the moment and make it easy for people to act on what you say. You like feedback, don’t get offended and see it as a chance to improve. Team-building and collaboration You bring people with you and help groups perform well together. You draw in volunteers who believe in the mission and care about our clients, set shared expectations, handle disagreements well, and leave relationships stronger. Constant learning You improve your own practice and the system around you. You reflect honestly on what worked and what did not, learn quickly, and turn that learning into simple tools or habits that make future work better.