Business Development Executive
6 hours ago
£41000–£43700 yearly
Full-time
London
Business Development Executive Company: YF GSIR LTD (Yifang Franchise – Holborn) Location: 150 Grays Inn Road, London, WC1X 8AX SOC Code: 3554 Employment Type: Full-time, Permanent Working Hours: 37.5 hours per week Salary: £41,700 – £43,000 per annum Role Overview YF GSIR LTD operates the official franchise of Yifang in Holborn, London. Yifang is an internationally recognised Taiwanese bubble tea brand known for its premium ingredients, authentic fruit teas, brown sugar pearl milk, and seasonal beverages. The Business Development Executive (BDE) will play a strategic and commercially driven role in expanding the Company’s market presence, increasing revenue streams, and strengthening brand positioning within Central London and surrounding areas. The role focuses on partnership development, local market expansion, corporate sales, promotional campaigns, and brand engagement to ensure sustained commercial growth while maintaining the brand’s premium positioning. The successful candidate will be responsible for identifying growth opportunities, developing structured business strategies, building long-term partnerships, and supporting the commercial success of the Holborn franchise in a competitive hospitality and beverage market. Key Responsibilities Business Growth & Commercial Development • Identify and develop new revenue streams, including corporate catering, bulk orders, event partnerships, and delivery platform optimisation., • Establish and manage B2B partnerships with local offices, universities, retailers, and event organisers within the Holborn and Central London area., • Develop proposals, negotiate commercial terms, and manage partnership agreements to secure sustainable business growth., • Analyse local market trends, competitor activity, and customer behaviour to inform commercial strategies., • Support franchise expansion initiatives where applicable, including feasibility research and location analysis. Brand Development & Market Engagement • Promote Yifang’s premium Taiwanese brand identity, highlighting its use of high-quality teas, fresh fruit ingredients, and signature Brown Sugar Pearl Milk., • Plan and coordinate seasonal promotions aligned with Yifang’s limited-edition drink launches., • Build relationships with local communities, student groups, and corporate networks to increase brand visibility., • Organise in-store promotional events, sampling campaigns, and collaborative marketing initiatives. Digital & Delivery Channel Optimisation • Manage and optimise performance across online delivery platforms (e.g., Uber Eats, Deliveroo) to maximise visibility and conversion., • Coordinate digital marketing campaigns, including social media promotions and location-based advertising., • Monitor sales data, customer feedback, and performance metrics to refine commercial strategies., • Prepare analytical performance reports to support decision-making by senior management. Operational & Strategic Coordination • Work closely with store management to align promotional activities with operational capacity and stock availability., • Ensure commercial initiatives are consistent with franchise brand standards and guidelines., • Support the development of structured growth plans, revenue forecasts, and budget planning., • Contribute to improving customer retention strategies and loyalty programme initiatives. Skills, Qualifications & Experience • Bachelor’s degree in Business Management, Marketing, Hospitality Management, or a related field., • Proven experience in business development, sales, hospitality growth, or commercial strategy roles., • Strong understanding of the UK food & beverage or quick-service restaurant market., • Experience managing partnerships, corporate accounts, or local area marketing initiatives., • Analytical mindset with the ability to interpret sales data and market trends., • Excellent negotiation, presentation, and relationship-building skills., • Proactive, commercially driven, and capable of working independently in a fast-paced retail environment. Benefits • Competitive salary: £41,700 – £43,000 per annum, • 28 days’ paid annual leave (including bank holidays), • Performance-related growth opportunities, • Long-term career progression within an internationally recognised bubble tea brand, • Opportunity to contribute directly to the commercial expansion of a premium Taiwanese beverage franchise in Central London