Graphic Designer & Social Media Creative
hace 4 días
Akron
Job DescriptionSalary: $50,000-80,000 based on experience Position Overview The Graphic Designer & Social Media Creative is a hybrid visual storyteller responsible for producing high-quality graphics, videos, and digital content that elevates our brand across all platforms. This role requires a sharp creative eye, strong technical skills, and the ability to manage full-cycle content productionfrom concept, shooting, editing, and design to publishing. The ideal candidate is fast-moving, resourceful, tech-savvy (including AI tools), and comfortable working both behind the camera and behind the computer. Key Responsibilities Graphic Design & Brand Development • Design graphics for social media, presentations, ads, marketing materials, print collateral, and event promotions., • Create and maintain branded templates, color palettes, layout systems, and visual standards., • Ensure brand consistency across all mediums and channels., • Collaborate and empower sales and business development team by connecting design/creative excellence with company mission and purpose. Video Production & Editing • Lead, coordinate, and participate in video shoots, including planning, scripting, storyboarding, and shot lists., • Set up and operate basic video equipment (lights, microphones, tripods, gimbals, cameras, etc.)., • Film short-form content during events, interviews, behind-the-scenes moments, and promotional shoots., • Edit videos for Reels, TikTok, YouTube Shorts, Instagram, and website features using tools like CapCut, Adobe Premiere, Final Cut, or Canva video., • Add branded overlays, captions, transitions, audio syncing, and graphic elements to enhance viewer experience., • Utilize AI tools for video enhancement, clipping, resizing, captioning, or visual effects. Social Media Creative & Content Development • Create visually engaging content including Reels, TikToks, stories, carousels, and video clips., • Identify trending audio, formats, and styles to produce platform-specific digital content., • Capture content from events, meetings, community involvement, and team activities., • Write captions, hooks, and calls-to-action that align with the brand voice., • Proactively pitch new content ideas, scripts, and creative concepts. Marketing & Campaign Support • Develop visual assets for digital campaigns, podcast episodes, webinars, product launches, and events., • Assist with email marketing visuals (headers, GIFs, thumbnails)., • Support landing pages, funnels, and promotional content creation., • Repurpose long-form assets (podcast clips, interviews, webinars) into short-form content. Technical Skills & Equipment Experience • Experience operating DSLR/mirrorless cameras, lighting equipment, wireless/shotgun mics, and audio gear., • Familiarity with studio setups and basic production workflows., • Ability to troubleshoot lighting, audio, and camera issues during shoots., • Understanding of vertical vs. horizontal content framing, aspect ratios, and platform requirements., • Comfortable transporting and setting up gear for on-site shoots., • Knowledge of AI-based video tools (caption generators, motion graphics, color correction, etc.) is a plus. Project & File Management • Manage multiple creative deadlines simultaneously with strong attention to detail., • Keep files organized in Canva, shared drives, and brand asset libraries., • Maintain a content calendar and ensure timely delivery of creative deliverables., • Work closely with marketing and leadership to align creative output with goals. Ideal Candidate Profile • Strong eye for design, storytelling, and dynamic content creation, • Hands-on experience with video shoots and lighting setups, • Skilled at filming and editing short-form content, • Proficient in Canva; Adobe Creative Suite experience preferred, • Creative thinker who brings fresh ideas and trends to the team, • Confident working in fast-moving, high-energy environments, • Bonus: Knowledge of real estate, title/escrow, or service-based industries Requirements • 3 years+ of experience in graphic design, social media creation, and/ or video production, • Portfolio showcasing design and video work, • Proficiency with Canva; experience with Adobe Premiere, Photoshop, Illustrator, or CapCut, • Experience with cameras, lighting, and audio equipment, • Availability for onsite content shoots (events, offices, meetings), • Strong communication and organizational skills, • Reliable transportation Compensation & Structure • Salaried compensation, • Bonuses tied to content performance or campaign success, • Access to studio, equipment, and digital tools, • Flexible hours with deadline and event-driven availability