Director, Author & Seller Services
6 days ago
Seattle
Job Description Director, Author & Seller Services Remote, based in US — within reasonable traveling proximity to our Seattle office At RPI, we are transforming how products are created, produced, and delivered worldwide. Every day, our cloud-based platform powers millions of personalized, on-demand items that reach customers with speed, quality, and sustainability. We partner with leading brands, publishers, and creative platforms—including Blurb.com, our consumer-facing self-publishing brand—to bring ideas to life at global scale. About the Role RPI is looking for a Director, Author & Seller Services to own and grow the full funnel that serves our creator and seller community, from the first time a prospective customer discovers us to the moment they become a loyal, high-value account. This is a builder’s role. A general athlete, you’ll be responsible for orchestrating the journey and leveraging the systems and tools that underpin the Author and Seller experience, the marketing and demand generation programs that fill the top of the funnel, and the sales motion that converts pipeline into revenue. You’ll manage a small, cross-functional team, including both sales and marketing talent, and be accountable for the health and performance of the entire funnel. We’re looking for someone who thinks like a GM: able to zoom out to strategy and zoom in to execution, equally comfortable shaping a demand gen campaign or coaching a rep through a complex deal. You bring sharp analytical instincts, a bias for building repeatable systems, and genuine curiosity about how technology, including self-serve and API integrations, can unlock growth at scale. Key Responsibilities Platform & Services Ownership • Own the Author and Seller services experience end-to-end—ensuring continuity, reliability, and continuous improvement across the tools and platforms that serve them (including API, ordering systems, and related integrations)., • Partner cross-functionally with Product and Operations to influence platform roadmap decisions that improve the creator and seller experience., • Identify gaps, inefficiencies, or friction points in the current toolchain and drive solutions with urgency. Demand Generation & Marketing Leadership • Manage and develop a dedicated marketer, setting strategy and holding the function accountable for lead quality, lead volume, and funnel contribution., • Define the demand generation strategy for your segments—owning the ICP, channel mix, and campaign priorities., • Build tight feedback loops between field intelligence (what sales is hearing) and marketing execution (messaging, targeting, content)., • Push for continued improvement in lead quality, not just quantity—ensuring Marketing and Sales are genuinely aligned on what a good lead looks like. Full-Funnel Pipeline Strategy • Own overall funnel health across the Author and Seller business: from top-of-funnel awareness through qualification, pipeline conversion, and post-close expansion., • Develop and refine outbound prospecting strategies by segment—identifying target verticals, refining the ICP, and building repeatable motions the team can execute., • Develop qualification criteria and conversion plays that move self-serve prospects into managed relationships where appropriate. Team Leadership & Development • Hire, onboard, and develop a team spanning sales and marketing, building a culture that is proactive, data-informed, and customer-obsessed., • Set clear performance expectations; coach team members through pipeline reviews, campaign performance, and skills development., • Lead by example through active involvement in key deals, customer relationships, and go-to-market decision-making. Operational Excellence • Maintain accurate pipeline and team activity documentation in Salesforce; hold the team to the same standard., • Use pipeline data, margin dynamics, and customer trends to prioritize intelligently and surface re-engagement opportunities across the portfolio., • Bring market trends, competitive dynamics, and customer signals into go-to-market strategy discussions with Marketing, Product, and leadership. Qualifications • 7–10+ years of experience in a growth, sales, or go-to-market leadership role, with at least 5 years managing cross-functional or multi-discipline teams., • Demonstrated ability to own and optimize a full funnel—from demand generation through conversion., • Experience managing or closely collaborating with marketing functions; able to set strategy., • Familiarity with platform operations or services tooling (e.g., RPA, order management systems, API integrations) and the ability to champion improvements from the customer’s perspective., • Experience with or strong curiosity about API/developer-side sales, platform partnerships, or self-serve SaaS/POD channels., • Strong outbound instincts: comfortable building pipeline from scratch and coaching others to do the same., • Proficiency with Salesforce or comparable CRM; disciplined about forecasting hygiene at both individual and team level., • Analytical acumen—able to connect funnel metrics, margin dynamics, and customer trends to real decisions., • Strong written and verbal communication skills across buyer types, seniority levels, and technical vs. non-technical audiences., • Bachelor’s degree in business or a related field, or equivalent professional experience., • Experience scaling a business, • Background in solution sales, publishing, eComm, or a related product or platform industry a plus. Our Core Values At RPI, our values shape how we work, lead, and grow together: • Be Trustworthy — Act with integrity, • Act with Ownership — Excellence beyond expectations, • Deliver an Extraordinary Customer Experience — Exceed customer expectations, • Be Adaptable — Focus on the opportunity, • Bias for Action — Take smart risks, learn from new mistakes