Brand and Content Manager
3 days ago
New York
Company Description Public Records is a cultural platform dedicated to creating spaces that encourage disconnection from the material world and reconnection to nature, self, and community. Founded in 2017, it centers sound as a universal language and explores intersections between music, design, hospitality, ecology, and social engagement. Located in the historic ASPCA headquarters in Gowanus, Brooklyn, the campus includes a plant-based restaurant and music lounge, a sonically immersive live and club space, a cafe and record shop, an intimate listening lounge and cocktail bar, and an open-air plant nursery and event space. The organization is committed to championing diverse art forms, responsible pleasure, and inclusive practices while continuously evolving its programming and experiences. Role Description The Brand & Content Manager is responsible for helping to shape and express the voice of our brands across hospitality, design, ecology, and all associated projects and products. This is a hands-on creative role for someone who is equal parts strategist, storyteller, producer, and creator. Working closely with the Creative Director and Marketing Director, as well as Food+Beverage Leadership, and the marketing and ops teams, they’ll develop compelling narratives and bring them to life through photography, video, writing, social media, and campaign development. They’ll be responsible for translating ideas into thoughtful, culturally relevant content that feels authentic to each brand. A central part of this role is serving as the connection between Public Records’ Food + Beverage team and the marketing team. Working closely with the culinary and beverage teams, they’ll help identify and champion the stories coming out of the bar and restaurant and ensure its narrative is clearly communicated across content and channels. This person will be an essential link between the work happening behind the scenes and how it is expressed to our broader audience. This is not a traditional marketing role. We’re looking for someone with exceptional taste, curiosity, and creative instincts who enjoys being behind the camera as much as behind the concept. Key Responsibilities • Steer content strategies and projects from A to Z, from concept and team presentation, all the way through communications., • Work closely with the Marketing Director and team to develop creative content strategy for both new and existing projects., • Champion the narrative of a wide array of projects under Public Records + Public Service from culinary and beverage collaborations to development projects and new product launches., • Capture the day-to-day life at Public Records across the kitchen, sound team, bar team, and beyond through a variety of content formats., • Create original content, including photography, short-form video, written content, interviews, behind-the-scenes storytelling, and campaign assets., • Write and edit captions, newsletters, website copy, campaign messaging, and other brand communications., • Plan, produce, and execute photo and video shoots, from concept through final delivery, in collaboration with the Marketing Director., • Help coordinate freelance photographers, videographers, writers, editors, and other creative collaborators when needed., • Work with the Marketing Director and Programming Marketing Manager to maintain editorial calendars aligned with brand initiatives, launches, programming, and seasonal campaigns., • Collaborate closely with the Creative Director on creative direction and visual quality., • Maintain a consistent visual language and editorial voice across all channels., • Work with the Marketing Director to align content with business goals, audience growth, and campaign performance., • Stay immersed in culture, design, hospitality, art, music, architecture, and emerging creative trends to continually evolve our storytelling. Qualifications • 3+ years creating brand, editorial, or social content for design-forward, hospitality, lifestyle, fashion, architecture, cultural, or consumer brands., • Outstanding writing and storytelling skills., • Strong photography and mobile video production experience., • Experience directing and producing photo and video shoots., • Excellent eye for composition, design, typography, and visual storytelling., • Deep understanding of Instagram, TikTok, YouTube, newsletters, and emerging content platforms., • Proficiency with Figma, Adobe Creative Suite (Lightroom, Premiere) or equivalent creative tools., • Highly organized and capable of managing multiple projects simultaneously., • Comfortable working both independently and collaboratively in a fast-paced creative environment. Success in this role • Endlessly curious about culture, food, music, architecture, design, travel, and contemporary creative practice., • Notice the details that others overlook., • Can move seamlessly between big-picture brand thinking and hands-on content creation., • Values authenticity over trends and understands how to build brands with longevity., • Thrives in environments where no two days are the same. Success isn’t measured by the volume of content produced, but by creating thoughtful work that strengthens our brands, builds meaningful audiences, and tells stories people genuinely want to engage with. You’ll help shape how our companies are experienced—not just online, but as cultural brands. STARTING SALARY: 80,000