Senior Marketing Operations Manager
13 days ago
Orange
Job Description Industry Sector: Operating in the dry-utility infrastructure services sector, focused on engineering, deployment, and lifecycle support for municipal, commercial, and industrial utility projects. We serve B2B customers and public agencies across the USA. Location Workplace: Orange, CA, USA — field offices and regional operations centers. Compensation Travel Expectations • Base salary (USD): $168,000 - $198,000 annually (this range refers to base pay only; final offer depends on experience, skills, and location)., • Total target compensation (base + target bonus/incentives): Variable depending on individual bonus attainment. For context, with a typical target annual bonus of approximately 10%–15% of base, total target compensation commonly falls roughly in the $184,800 - $227,700 range. Actual total cash compensation may be lower or higher depending on bonus structure and performance., • Benefits: Eligible for annual performance-based bonus and comprehensive benefits (medical, dental, vision, retirement match, etc.). We are hiring a hands-on Senior Marketing Operations Manager to scale demand generation, streamline lead-to-revenue, and enable data-driven marketing across distributed, field-focused teams. This role partners with Sales, Project Delivery, and Finance to standardize systems, reporting, and campaign operations that drive measurable pipeline growth for complex B2B services. Role Responsibilities • Lead marketing systems administration: own CRM (Salesforce) and marketing automation (HubSpot/Marketo) configuration, integrations, and data syncs., • Design and operationalize lead-to-revenue processes: lead scoring, routing, SLAs, and attribution to improve handoffs between marketing and sales., • Build campaign operations: templates, automation workflows, segmentation, nurture programs, and field-event support., • Create reliable reporting and dashboards (pipeline, conversion, campaign ROI) to support executive decision-making., • Implement data governance: deduplication, validation, enrichment workflows, and compliance controls. Required • 5+ years in Marketing Operations or Revenue Operations supporting B2B services or field-based organizations., • Proven administrative experience with Salesforce and a leading marketing automation platform (HubSpot, Marketo, or Eloqua)., • Strong analytical skills, including proficiency with SQL and experience building dashboards in Tableau, Looker, or Power BI., • Experience operationalizing lead scoring, attribution, and campaign measurement., • Solid stakeholder and project management skills for rolling out systems across distributed teams., • Experience marketing for utilities, infrastructure, construction, or engineering services., • Familiarity with CCPA/GDPR and security-conscious tooling and controls., • Experience with ABM tooling, advanced attribution platforms, and middleware integrations (Zapier, Workato, MuleSoft)., • Bachelor’s degree in Marketing, Business, Data Analytics, Information Systems, or related field — or equivalent experience., • CRM Marketing Automation: Salesforce, HubSpot, Marketo, Eloqua., • Analytics Reporting: SQL, Tableau, Looker, Power BI, Google Analytics, Adobe Analytics., • Data Platforms: Snowflake, BigQuery, Redshift, ETL, Python., • Integrations: REST APIs, webhooks, Zapier, Workato, MuleSoft., • Demand Gen ABM: 6sense, Terminus, Demandbase; lead scoring; campaign ops; field marketing., • Data Quality: ZoomInfo, Clearbit, deduplication, enrichment workflows. We are an equal opportunity employer committed to a diverse, equitable, and inclusive workplace. All qualified applicants will receive consideration without regard to legally protected characteristics. We encourage candidates from historically underrepresented groups to apply. Background checks and other pre-employment screening may be required where applicable. Application Timeline • We review applications on a rolling basis. Expect an initial acknowledgement within 3 business days., • Comprehensive medical, dental, and vision plans with employer contributions., • Retirement plan with company match and financial wellness resources., • Generous PTO, paid holidays, sick leave, and flexible vacation options., • Paid parental leave, disability insurance, and life insurance coverage., • HSA/FSA options, EAP, and mental health resources., • Professional development budget, certification reimbursement, and conference support., • Field support: safety programs, PPE allowances, and site-based onboarding., • Commuter benefits, potential relocation assistance, and flexible work arrangements where appropriate., • Mission-driven culture with cross-functional collaboration and visible impact on revenue and projects.