SEO Generalist
3 months ago
Hopewell Junction
Job DescriptionAbout Lovingly Lovingly helps independent florists win in their local markets while building a consumer brand that customers love returning to. We operate at the intersection of local commerce, technology, and emotionally meaningful moments. We’re building systems, not one-off campaigns — and we use AI as a core part of how we operate, not as a buzzword. Role Summary We’re looking for an SEO Generalist who can own how Lovingly — and our florist partners — show up across search: • Local (maps, packs, listings), • Web (partner sites + lovingly.com) You won’t be fighting to convince people SEO matters. You’ll be designing and running the system that proves it. Requirements What You’ll Own Outcomes • Organic visibility and traffic growth for:, • Priority partner florist sites, • lovingly.com, • Local search surfaces (GMB/GBP, maps, local packs), • SEO-driven lift in first orders and GMV for target partner cohorts and key lovingly.com journeys, • Create and maintain the SEO playbook for:, • Partner sites, • lovingly.com, • Local search (GBP, listings, basic citations), • Define non-negotiable standards for:, • On-page elements (titles, meta, headings, content blocks), • Technical basics (indexation, redirects, robots, sitemaps) You’ll direct (not manage) SEO work done by: • Digital Marketing Specialists, • Landing pages, metadata, content updates, basic technical hygiene, • Online Business Coaches What You’ll Do (Day-to-Day) • Run targeted SEO audits on priority partner sites and key lovingly.com surfaces, • Translate audits into:, • Clear task lists for Digital Marketing Specialists, • Simple, action-ready checklists for Online Business Coaches, • Well-defined tickets for Engineering via product/COO when technical changes are needed, • Design and maintain templates for:, • Local and store pages, • Core landing pages and collections, • High-intent SEO surfaces on lovingly.com, • Own local SEO hygiene for top partners:, • GBP category and content setup, • NAP consistency and basic citations, • URL + UTM standards for tracking, • Set up and maintain SEO reporting across:, • GA4, Search Console, and core dashboards, • Partner-level scorecards where applicable, • Use AI tools as a default part of your workflow to:, • Draft and refine copy at scale, • Generate briefs, QA checklists, and variant tests, • Analyze search trends, logs, and performance patterns, • Experiment with answer engine / AI assistant visibility (ChatGPT, Claude, etc.) and turn learnings into practical tests for Lovingly and our partners How You’ll Work With Others COO & Marketing Leadership • Align on which partners, markets, and lovingly.com surfaces matter most, • Provide clear briefs, templates, and definitions of “done” for SEO-related work, • Equip them with simple, actionable SEO checklists for florists, • Create clear, concise technical SEO requests, • Validate implementations when they go live and ensure tracking remains clean You’ll Thrive in This Role If You… • Have strong, hands-on SEO experience with clear wins (bonus: multi-site or platform experience), • Operate with a current understanding of SEO (2025-level thinking, not 2018 playbooks), • Are deeply curious about how SEO interacts with AI assistants and answer engines, • Are comfortable owning both strategy and execution — you can design systems and do the work, • Use AI and analytics tools as a core part of your process, not an afterthought, • Can create clarity from ambiguity and move work forward without waiting for perfect specs, • Are able to clearly communicate:, • What you’re doing, • Why it matters, • What you’re seeing in the data This Role Is Probably Not a Fit If… • You need detailed step-by-step direction to feel confident shipping work, • You prefer a narrow scope (e.g., “just content” or “just technical audits”), • You’re attached to older SEO playbooks and not actively tracking changing SERPs and AI behavior, • You’re looking for a pure strategy role or need direct reports to feel effective Role Structure • Role type: Individual contributor, • Reports to: COO Compensation Bands • Level 1: $75K–$110K + potential bonus/stipend, • Level 2: $110K–$150K + potential bonus/stipend Benefits & Work Environment • Health & Wellness: Comprehensive health insurance, dental, vision, • Time Off: 22 days PTO + holidays + 4 Floating holidays, • Retirement: 401(k) with company match up to 3% How to Apply Apply directly through Workable with your resume and a brief note including: • One SEO project you’re proud of, • The levers you pulled (technical, content, local, etc.)