Social Media Creative
10 days ago
New York
MAIN JOB OBJECTIVE The Social Media Creative at fresh will be a key member of the Creative team responsible for driving the brands expression across social platforms. This role will elevate freshs presence and engagement by developing and executing social-first visually compelling and strategically aligned content ensuring our creative storytelling is both brand-building and platform-relevant. JOB RESPONSIBILITIES • Spearhead the creation of original and engaging visual content across social media platforms (with a focus on IG) aligning with freshs brand storytelling and overarching social strategy. This includes both campaign launches cultural moments and evergreen content, • Drive digital-native innovation: champion the exploration and implementation of cutting-edge formats and executions to ensure fresh remains at the forefront of social media trends pushing creative boundaries and captivating target audiences, • Collaborate strategically: partner cross-functionally to synchronize Freshs social content creationensuring alignment with brand objectives product priorities and commercial activations to maximize impact, • Elevate brand storytelling through compelling visual narratives and new content franchise approaches, • Maintain visual brand aesthetics and contribute to the creation of a strong visual world for Fresh on social media particularly Instagram ensuring consistency and desirability that builds recognition and resonates with consumers, • Oversee and execute all phases of social-first production from pre-production planning (storyboards shot lists etc.) to post-production (stills filming editing color correction sound design). Collaborate effectively with cross-functional partners to deliver high-quality content, • Develop and implement brand style guidelines and design toolkit: define and create branded style templates for various social media formats (Instagram Stories Reels etc.) to ensure brand cohesiveness and relevance for the different platforms, • Stay ahead of the curve: participate in ongoing analysis of social media trends and competitive landscape to inform creative strategies and ensure fresh maintains a relevant and effective presence in the ever-evolving digital landscape, • Gain a deep understanding of the brand to effectively drive social media creativity that aligns with global brand expressions, • Enhance the brands presence on social media to ensure it aligns with our elevated brand identity, • Manage communication with content creators, • Increase awareness and engagement enhance the brands presence on social media to ensure it aligns with our elevated brand identity, • Develop comprehensive style guides to help other markets adapt global guidelines to their local context, • Continuous standing/ walking for an average of 7.5 hours/day, • Unpack and lift boxes up to 40 lbs, • Continuous bending of neck arms torso and legs for an average of 7.5 hours/day, • Work in a fragrance filled environment, • Physical contact with clients/customers Qualifications : PROFILE You have: • A minimum of 5 years of experience in content creator roles at agencies studios or in-house, • Experience with Photography videography and editing, • A talent for using visuals to communicate and make people feel something, • Strong internet pop and visual culture, • Impeccable taste and craft, • Knowledge of landscape of beauty fashion & lifestyle video, • Strong communication skills and ability to take creative direction and bring it to life through social first idea, • Strong understanding of frame composition and studio tools, • Excellent verbal communication skills and ability to clearly articulate and document a creative concept, • Ambition to learn more with a curious mindset, • An out-of-the-box thinker with a Skys the Limit mentality, • Well-versed utilization of Adobe Programs (Premiere After Effects Photoshop Illustrator and InDesign), • Consumer Centric: Build relationships with Consumers through heartfelt generosity, • Agile: Anticipate and champion change, • Collaborative: Communicate and dream with others, • Growth Minded: Seek opportunities that offer the chance to be a curious creator, • Accountable: Take ownership of actions and responsibilities, • A Strategic Thinker: Implement new ideas from data and insights to create the unexpected, • Driven for Results: A relentless pursuit to achieve business objectives drive revenue and contribute to organizational success, • Optimistic: Maintain a Skys the Limit mindset Additional Information : WHAT WE OFFER YOU Training & Development and Culture • Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development, • Opportunities for networking and building relationships with LVMH Community and Network, • Free professional consultation referrals and counseling through the Employee Assistance Program (EAP), • Comprehensive paid time off inclusive of Floating Holidays and Summer Fridays, • Fertility Services Maternity and Newborn Support Adoption and Surrogacy Assistance including cryopreservation when part of fertility treatment, • Paid Parental Leave (Inclusive of Maternity Paternity Adoption Surrogacy) at eligibility, • Travel & lodging for those who cant access care, • Fresh In-Store Discounts and Gratis, • LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits Watches and Jewelry Perfumes and Cosmetics Fashion and Leather Goods etc., • Pre-Tax Commuter Benefits through Wage Works The salary range for this role is $90000 - $130000 USD. This role is based in New York City. All your information will be kept confidential according to EEO guidelines. Remote Work : No Employment Type : Full-time Key Skills Business Consulting,Anti Money Laundering,Health,Gynaecology & Obstetrics,Actuary Experience: years Vacancy: 1