JOB TODAY logo

Performance marketing jobs in West Jordan, UtahCreate job alerts

  • Director of Menu Innovation & Calendar Strategy
    Director of Menu Innovation & Calendar Strategy
    2 days ago
    Full-time
    Sandy

    As Director of Menu Innovation and Calendar Strategy, you will own Swig's rolling twelve-month menu calendar and lead the Research and Development team that brings it to life. This role sets category and daypart growth strategy, writes the briefs that direct product development, and manages the launch, working closely with Operations, Supply Chain, and Finance. You own the calendar twelve months out and the vision beyond that. Every month should be planned to beat the same month last year. How You'll Make an Impact: • Own the rolling twelve-month menu calendar, including LTOs, seasonal drinks, core menu priorities, and market tests., • Manage a beat last year calendar, knowing how every month performed, where the wins and the losses were, and what has to be true well in advance to outperform it., • Guide a two-year vision for where the menu is headed, including the platforms and occasions., • Set category and daypart growth strategy across beverages, energy, treats, and snacks, sizing each opportunity and concentrating investment where the growth is., • Own menu architecture and mix through innovation, renovation, and deletions, keeping in mind throughput and operations., • Lead the Research and Development team and create insights-driven briefs that direct their work, covering occasion, consumer, flavor trends, operational constraint, target economics, and what a win looks like., • Review and direct concepts against the brief, owning the go or no-go decision at every gate from ideation through launch., • Own the consumer research in every menu decision, running screeners, concept tests, and in-market research., • Own the performance read on every launch, measuring incrementality, participation, and cannibalization., • Develop and manage the innovation budget, own food cost and the margin impact of every menu decision, and partner with Finance on pricing and forecasting., • Conduct a postmortem on every launch and carry what you learn into the next brief., • Partner cross-functionally with Operations, Supply Chain, Finance, and Marketing from ideation through execution to surface risk early and adjust scope, staging, or phasing. What You'll Bring to the Role: • Bachelor's degree in Business, Marketing, Product Development, or a related field preferred., • 7+ years in menu strategy, menu innovation, category management, or brand marketing at a multi-unit restaurant company required. QSR strongly preferred, drive-thru or beverage-led a significant advantage., • Demonstrated ownership of a menu or promotional calendar, including LTOs, from concept through launch., • Experience directing culinary or technical talent, whether or not they reported to you., • Strong analytical skills and comfort working directly in POS, loyalty, and transaction data, with the ability to turn numbers into decisions., • Experience running consumer research and using it to change a decision., • Ability to lead through influence across Operations, Supply Chain, Finance, and franchise partners, with the executive presence to present recommendations to senior leadership., • Track record scaling a tested concept from a handful of locations to a full system. Who We Are: Swig is the fastest growing and most successful drink brand in America, going viral on TikTok with users driving miles for the dirty soda. Our employees are at the core of everything we do - we offer unique opportunities alongside teams that embody our daymaking culture and values of care, hustle, positivity, and own it!

    Easy apply
  • Social Media Manager
    Social Media Manager
    5 days ago
    Full-time
    Sandy

    Swig is looking for a Social Media Manager to own how our brand shows up online. In this role, you'll lead the creative direction, execution, and performance of Swig's organic social channels, including Instagram, TikTok, Facebook, Pinterest, and X. Your job is to make content that's entertaining, culturally relevant, and unmistakably Swig. Reporting to the Director of Digital Marketing, you'll run day-to-day social strategy, content, publishing, and community management. You'll also lead a small creative team made up of our Product Photographer and Short Form Video Creator. If you have sharp creative instincts, know social inside and out, and love turning data into better content, we'd love to meet you. How You'll Make an Impact • Bring our social strategy to life. Execute and optimize Swig's organic strategy across every platform, including Instagram Stories, Broadcast Channel, and ManyChat automations. Build platform-specific plans that grow awareness and engagement., • Own the content calendar. Keep content aligned with product launches, seasonal campaigns, and promotions, and manage scheduling, publishing, quality control, and final approvals., • Set the creative direction. Turn concepts and moodboards into scroll-stopping content alongside our photographer, video creator, and creative team. Write captions and copy that sound like Swig on every platform., • Lead and grow a creative team. Directly manage the Product Photographer and Short Form Video Creator, giving them clear direction, feedback, and coaching. Help them do their best work and empower them to own day-to-day execution., • Jump into the conversation. Spot trends and cultural moments where Swig can show up authentically. Engage with followers, creators, and other brands, and keep a pulse on audience sentiment., • Let the numbers guide you. Track reach, impressions, shares, saves, engagement, and follower growth. Deliver weekly reports with insights and recommended next steps., • Collaborate across teams. Partner with marketing, creative, and influencer teams on launches and campaigns, and weave influencer and user-generated content into our channels. What You'll Bring to the Role • 3+ years of professional social media management experience, ideally with a consumer-facing brand. Food and beverage or multi-location experience is a plus., • A track record of growing accounts across multiple platforms, plus a deep understanding of each platform's formats, best practices, and audience behavior., • Standout copywriting skills and the ability to write in a distinctive, consistent brand voice., • Experience building content calendars, creative briefs, and organic campaigns., • Strong analytical skills, with the ability to turn performance data into actionable improvements., • Experience giving creative direction and leading or mentoring creative team members., • Excellent organization and time management, with the ability to juggle multiple campaigns and deadlines., • Strong communication, collaboration, and problem-solving skills., • A bachelor's degree in marketing, communications, advertising, or a related field, or equivalent experience., • The ability to work on-site at our Support Center in Sandy, travel to stores and events, and occasionally work outside normal hours for campaigns and time-sensitive moments. Who We Are: Swig is the fastest growing and most successful drink brand in America, going viral on TikTok with users driving miles for the dirty soda. Our employees are at the core of everything we do - we offer unique opportunities alongside teams that embody our daymaking culture and values of care, hustle, positivity, and own it!

    Easy apply
1