Marketing and Brand Coordinator
hace 23 días
Richardson
Job Description Synaptic Management Group is seeking a creative, organized, and outgoing Marketing and Brand Coordinator to execute branded materials, coordinate events and merchandise, and independently manage two social media pages for one company. This hands-on role combines graphic design, content production, social media management, and cross-team project coordination. You will work directly with employees, leadership, vendors, customers, and creative partners. The ideal candidate can confidently lead a shoot, produce polished creative work, manage competing deadlines, and move projects from idea to completion. Key Responsibilities 01 | Social Media Management — Two Pages, One Company • Own day-to-day management of two assigned social media pages under one company, including content calendars, scheduling, publishing, and audience engagement., • Independently plan, shoot, and edit original social media photos, short-form videos, reels, and stories, from concept through final delivery., • Design branded social graphics, write captions, and adapt creative assets to each platform while following approved brand guidelines. • Monitor comments, messages, and mentions; respond or escalate appropriately under company guidelines., • Track performance and provide concise monthly reporting with recommendations for improvement. 02 | Content Production and Creative Direction • Coordinate photo and video schedules, participants, locations, props, products, and required approvals with the Photographer and Social Media Managers. • Capture engaging photo and video content featuring employees, customers, events, products, and company initiatives., • Help employees and other participants feel comfortable and energized while appearing on camera., • Confidently approach people throughout the organization to identify stories and content opportunities. 03 | Brand Design and Marketing Collateral • Create and update presentations, brochures, booklets, newsletters, flyers, signage, sales materials, event collateral, employee materials, and other branded assets. • Translate approved messaging and project requirements into clear, professional layouts using Canva, Adobe Creative Suite, or similar tools., • Prepare files for digital use, internal distribution, professional printing, and vendor production., • Proofread materials and confirm that names, dates, offers, locations, contact information, links, and required disclosures are accurate before approval., • Maintain current templates and brand assets for each company and remove outdated versions from circulation., • Develop and maintain marketing packages for company products, services, campaigns, and initiatives., • Coordinate with departments to identify collateral needs and keep digital and physical assets organized, current, and brand-consistent. 04 | Merchandise, Events, and Vendor Coordination • Develop approved merchandise concepts and coordinate sourcing, pricing, samples, ordering, inventory, assembly, and distribution., • Coordinate branded packages, promotional items, new-hire materials, employee incentives, sponsorship materials, and event supplies., • Coordinate schedules, merchandise, signage, promotional materials, activities, and event logistics., • Help plan and coordinate team-building activities, holiday parties, customer appreciation events, sponsorships, community initiatives, and other company events., • Help create an energetic, welcoming, and memorable experience for attendees., • Track vendor quotes, production deadlines, quantities, delivery dates, and final costs. Qualifications Creative and Technical Skills • Advanced hands-on video editing skills, including short-form storytelling, pacing, captions, audio, and platform- ready exports. • Proven ability to independently shoot and edit high-quality social media content., • Strong graphic design skills with the ability to translate brand guidelines into polished presentations, brochures, and social media assets. • Experience managing social media pages end-to-end, including content planning, publishing, and community engagement, and basic performance reporting., • Experience with Canva, Adobe Creative Suite, or similar design tools preferred. Organization and Communication • Exceptional organization, attention to detail, and ability to prioritize competing deadlines while maintaining quality under pressure. • Strong written and verbal communication skills., • Comfortable communicating with vendors, employees, company leaders, and external partners., • Outgoing and personable, with the confidence to approach new people and initiate conversations., • Comfortable appearing on camera, conducting informal interviews, and directing others during content production. • Self-motivated, dependable, and proactive about following up and moving projects forward., • Flexible and comfortable working in a fast-moving environment where priorities may change., • Able to receive direction and feedback while independently taking ownership of assigned projects. Education and Experience • Bachelor’s degree in Marketing, Communications, Business, or a related field preferred. Relevant professional experience may be considered in place of a degree., • Previous experience in marketing, communications, content production, event coordination, hospitality, public relations, or a related field preferred. What Success Looks Like • You actively identify content opportunities instead of waiting for every assignment., • Photo shoots, videos, events, and collaborative projects feel organized and engaging., • Marketing projects continue moving forward because you communicate, follow up, and maintain accountability., • Content and branded materials are polished, accurate, and consistent across the organization., • Both assigned social media pages have consistent, engaging, on-brand content and reliable publishing schedules. • Company events and employee engagement initiatives are welcoming, memorable, and professionally executed., • The Marketing Manager and creative team can rely on you to bring both organization and energy to the department.