In-house Photographer
20 days ago
Lake Forest
Job DescriptionSalary: Position Summary: The in-house photographer is accountable for the effective representation of company products on all web properties, both in-house and on e-commerce marketplace platforms. This primarily relates to graphics, imaging, and video content. This position is also responsible for the quality of all customer-facing sales and marketing materials and touchpoints. Responsibilities: • Creative development of digital assets including photos, video, and graphics. Must bring the highest level of excellence to all work to achieve consistent outputs., • Photography of new and existing products, photo manipulation, color shifting and adjustment, and proper output for each media., • Shoot and produce product videos, including all organization and set up of shoots., • Create graphics as needed for websites, newsletters, promotions, product launches, packages, instruction sheets, etc., • Ensure consistency of brand tone, voice, and messaging throughout all projects., • Capture visually engaging photographs of a wide variety of products. Imagery will be utilized for a variety of channels including but not limited to the website, catalogs, direct mail and our social media sites, • Working with the Marketing and Sales Departments, create a consistent visual style that represents our brand identity and maintains our standards • Keep the photography organized on the server in the correct folder structure, with proper naming conventions., • Product styling as needed, • Photo editing as needed including color correction, photo retouching, and resizing, • Responsible for maintaining the proper care of photographic and lighting equipment in the Photo Room space. Action plans: Within standard working hours, 40 hours per week, plan and work according to the detailed plans below as a photographer. Phase 1 Focusing on the soft landing and building teamwork with coworkers • Analyze current photo styles and try to apply unique photo styles from Korea, • Work closely with other photographers to find better ways to build up styles for trend notes, • Best outputs and qualities through re-touching and Photoshop techniques, • Develop various postures customized to models and build good relationships to get the best performance and quality Phase 2 After the adjusting phase, try to set up new photo styles for trend notes • Try a different set of lighting, • Find a new set of lighting, • Try new angles and lenses to present different atmosphere, • Apply more detailed product shots to deliver more product information to customers Phase 3 Renovate homepage visuals and keep searching for new models • Work closely with in-house designers to renovate homepage layouts to maximize the product images • Keep searching for new models to refresh the overall atmosphere according to upcoming seasons, • Advise make-up directions to get perfect photos, • Advise new side items to present styles well Phase 4 Maintaining and upgrading studio setups • Install backdrops for various atmosphere, • Use various background colors according to product styles, • Keep exploring outdoor locations for photoshoot Phase 5 Analyze fashion trends in the US and perform competitive analysis • Investigate competitors websites to find differences and apply learnings if required, • Improve user experiences on trendnotes.com, • Be prepared for upcoming seasons with fashion trend analysis Phase 6 Successfully handover learnings and implications over 3 years • Hand over the detailed manual to trend notes to keep consistency, • Recommendations and suggestions to move forward