Business Development Manager - Healthcare TPA
2 days ago
Fort Lauderdale
Job Description Job Title: Business Development Manager Department: GTM / Sales Reports to: Chief Revenue Officer Location: FL (Tampa), GA (Greater Atlanta), or TX (Greater Dallas Fort-Worth) Role Purpose: The Business Development Manager (BDM) is responsible for driving Heathos’ growth by identifying, recruiting, activating, and enabling Independent Marketing Organizations (IMOs), agencies, and agents to adopt Heathos’ benefits-enablement platforms — FirstEnroll, AdminOne, and SonicMarketing. This role owns the full sales cycle: outbound prospecting, lead qualification, pipeline management, platform demonstrations, contracting, and post-onboarding engagement. The BDM ensures partners achieve early and sustained productivity by positioning Heathos as a strategic, technology-enabled partner that helps distribution sell faster, enroll smarter, and scale more efficiently. Key Responsibilities 1. New Business Development & Partner Recruitment • Identify, source, and recruit IMOs, agencies, and agents across priority markets., • Execute proactive prospecting strategies, leveraging digital outreach, events, and partner referrals., • Conduct market research to identify distribution gaps, emerging opportunities, and competitive signals., • Build high-quality pipelines grounded in outbound motion, transparency, and accountability. 2. Sales & Revenue Generation • Develop and execute sales plans aligned to quarterly and annual new partner acquisition targets., • Deliver compelling value propositions and ROI-based presentations that articulate the impact of Heathos platforms., • Negotiate partnership agreements, closing deals that support long-term revenue and activation goals. 3. Pipeline Management & CRM Discipline • Maintain complete, accurate records of outreach, conversations, and opportunity stages in CRM (Salesforce preferred)., • Use CRM dashboards and data insights to prioritize outreach, improve conversion rates, and optimize forecasts., • Uphold activity-based performance expectations including outreach, demos, and follow-ups. 4. Channel Enablement, Activation & Collaboration • Partner with marketing to design campaigns that drive awareness, conversion, and early production., • Work closely with onboarding and operations to create smooth transitions from contracting to activation., • Deliver training, demos, and enablement support to ensure partners fully leverage FirstEnroll, AdminOne, and SonicMarketing., • Identify opportunities to cross-sell platform capabilities based on partner needs. 5. Reporting, Analysis & Continuous Improvement • Monitor performance metrics (calls, demos, activations, revenue contribution) and communicate progress regularly., • Analyze partner activity, pipeline health, and conversion data to refine strategies., • Provide market intelligence and product feedback that informs future platform enhancements. Key Skills & Competencies • Pipeline Mastery: Skilled at sourcing, qualifying, nurturing, and converting leads through all stages., • Consultative Selling: Translates platform features into clear, quantifiable ROI for agency partners., • Distribution Knowledge: Deep understanding of IMOs, agencies, FMOs, downline structures, and commission hierarchies., • Channel Enablement: Able to design and execute partner activations and sales campaigns., • CRM Excellence: High comfort level with CRM-driven sales environments and data discipline. Qualifications & Experience • Bachelor’s degree in business, marketing, or related field., • 7–10 years in business development, channel sales, or broker/agent recruitment within insurance or benefits technology., • Experience with IMOs, agencies, FMOs, MGA/SGA structures strongly preferred., • Proven success in new partner acquisition and activation., • Proficiency in CRM tools (Salesforce preferred) and Microsoft Office Suite., • Comfort with virtual presentations, digital prospecting tools, and data reporting. Performance Metrics (KPIs) • New partner acquisition and activation rates., • Pipeline growth and conversion metrics., • Revenue contribution from new distribution partners., • CRM utilization and reporting accuracy., • Weekly activity goals (calls, demos, activations). Success Profile The most successful BDMs at Heathos consistently: • Build and manage strong outbound pipelines, • Convert cold leads into long-term producing relationships, • Bring a data-driven approach to activity and performance, • Evangelize platform value and partner enablement, • Foster relationships that scale into multi-product, multi-agent partnerships