Social Media & Digital Marketing Strategist
16 days ago
Briarcliff Manor
Job DescriptionWe are a high-end wedding venue in the Hudson Valley looking for a Digital Marketing Strategist with a strong social media background to help lead and elevate our marketing efforts. This is a hands-on, strategy-led role within a small, fast-moving team. While social media is a core focus, this person will also contribute to broader marketing areas including messaging, campaigns, and overall brand direction. We already have content support in place — what we need is someone who can own the strategy, guide execution, and ensure our marketing efforts are actually driving inquiries and bookings. Key Responsibilities • Develop and lead social media strategy (Instagram, TikTok, etc.), • Define content direction — what we post, why it matters, and how it performs, • Partner with and provide direction to a junior marketing assistant to ensure strong execution, • Own both strategy and execution — setting direction while also ensuring it’s carried through, • Optimize content for engagement, reach, and conversion, • Contribute to overall marketing strategy and campaign planning, • Provide input and lead website messaging and brand positioning, • Identify opportunities for strategic marketing improvement - SEO, PR, etc.What We’re Looking For, • Strong experience in social media strategy (this is a core requirement), • Broader understanding of digital marketing and brand positioning, • Ability to think in terms of content, messaging, and conversion, • Comfortable working in a small business environment and wearing multiple hats, • Hands-on, proactive, and able to take ownership, • Strong understanding of Gen Z consumer behavior, • Experience in hospitality, events, weddings, or lifestyle brands is a strong plus, • This role may require content capture at events - some nights & weekends may be required from time to timeRole Details, • Part-time: 10–15 hours per week, • Flexible structure (independent contractor or salaried depending on fit), • Hudson Valley / Westchester, NY strongly preferredCompensation Competitive and based on experience. How to Apply Please submit: • A brief overview of your experience, • Examples of social media work you’ve led, • Any relevant results (engagement, conversions, etc.)