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Who We Are Invitation Homes is a fast-paced evolving publicly traded REIT that is pioneering a new industry with over 110,000 single family rental homes and a market capitalization of over $25 billion. We are a team of more than 1,600 associates who come from all walks of life. We call different communities “home,” but our shared values bind us together. Invitation Homes is a place where possibility lives. The Sr. Omni-Channel Marketing Manager is a senior individual contributor who serves as the primary execution and optimization lead for owned lifecycle marketing channels, including email, SMS, and push notifications. Reporting to the Senior Director of Omni‑Channel Marketing, this role is responsible for translating omni‑channel strategy into high‑performing, scalable execution, acting as a subject matter expert, and driving continuous optimization across the customer lifecycle. What You’ll Do Channel Leadership & Execution • Own the end‑to‑end execution of lifecycle marketing initiatives across email, SMS, and push, ensuring campaigns are delivered with speed, quality, and consistency., • Serve as the day‑to‑day authority on owned channel performance, best practices, and optimization approaches., • Partner closely with the Senior Director to operationalize lifecycle and personalization strategies across key customer journey stages. Performance & Optimization • Analyze channel‑level performance and customer behavior to identify trends, risks, and opportunities., • Develop actionable insights and recommendations that inform leadership decisions and future campaign direction., • Lead testing and optimization efforts (A/B testing, segmentation strategies, journey improvements) to improve engagement, conversion, and retention. Martech & Platform Expertise • Act as a subject matter expert in Salesforce Marketing Cloud (or similar platforms), advising on configuration, capabilities, and scalable use cases., • Partner with Technology and CRM teams to support enhancements, data improvements, and integration initiatives., • Ensure campaigns and journeys are built in alignment with platform best practices, data governance, and compliance requirements. Cross‑Functional Enablement • Collaborate with marketing, operations, field, creative, and technology teams to ensure seamless execution and alignment across touchpoints., • Influence outcomes without direct authority by aligning stakeholders around data‑driven insights and shared objectives., • Provide guidance, documentation, and informal mentorship to junior marketers or channel users to elevate omni‑channel maturity. Process & Standards • Define and maintain channel‑specific SOPs, templates, and best practices to improve efficiency and reduce execution risk., • Identify opportunities to streamline workflows, improve reporting visibility, and enhance campaign scalability., • Support strategic initiatives that advance customer experience, brand consistency, and business performance. Who We’re Looking For • Bachelor’s degree in Marketing or a related field, • 6–8+ years of progressive experience in lifecycle, CRM, or omni‑channel marketing, • 3+ years of deep hands‑on experience with Salesforce Marketing Cloud or a comparable platform, • Proven expertise in email marketing; SMS and push experience strongly preferred, • Demonstrated ability to analyze data and translate insights into recommendations for senior leaders, • Strong project management skills with the ability to manage complex initiatives independently, • Excellent written and verbal communication skills; able to influence across levels without direct authority, • Experience establishing scalable processes, documentation, and best practices, • High proficiency in Microsoft Office tools (Excel, PowerPoint, Word, Outlook), • Working knowledge of federal fair housing laws and applicable local housing provisions Why Invitation Homes We stand for flexibility, opportunity, and a home that people can make their own. It’s as true for our associates as it is for our residents. Just like we help our residents live freer, we liberate our associates’ careers, too. Our associates know that at Invitation Homes goals matter, potential is unlocked, and careers thrive. Invitation Homes isn’t just a workplace it is a possibility place. Invitation Homes offers the below to each new associate: • Competitive pay and an annual bonus program for all associates, • Generous paid time off plans including vacation accrual, sick time, volunteer time, and standard and floating holidays, • 401k with matching company contributions, • Awesome work environment with casual dress, • Team events and gatherings, • Employee resource groups: Together with Women, Asian Alliance, Black Collective, Juntos, Gen Next, and Open Invitation. The salary range for this position is: $94,500.00 - $163,800.00, plus individuals may be eligible for an annual discretionary bonus. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications, location, and applicable employment laws. To attract and retain top talent, we're pleased to offer competitive compensation and benefits, including: * Annual bonus program * Health, dental, vision, and life insurance * Long-term and short-term disability insurance * Generous paid time off plans include vacation accrual, sick time, standard holidays and floating holidays * 401(k) with company matching contributions * Awesome work environment with casual dress * Team events and gatherings (Pre- and Post-Covid) Invitation Homes is an equal opportunity employer committed to fostering a diverse, inclusive and innovative environment with the best associates. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status or any other factor protected by applicable federal, state or local law. If you have a disability or special need that requires accommodation, please contact us at ___. To all recruitment agencies: Invitation Homes does not accept agency resumes. Please do not forward resumes to Invitation Homes employees. Invitation Homes is not responsible for any fees related to unsolicited resumes. #LI-JA1

Job Description Work Environment This is primarily an onsite role at our headquarters in Allen, TX. This role requires regular travel to client sites across Texas and periodic travel to out-of-state client locations. Travel is expected to be approximately 30–50% depending on client alignment schedules, onsite assessments, and strategic engagements. Candidates must be comfortable conducting onsite technical assessments, client meetings, and infrastructure reviews. Reliable transportation and a valid driver’s license are required for any client-site visits. About Us USM is a mid-size, fast-growing Managed Services Provider (MSP) dedicated to operational excellence and long-term strategic partnerships with our clients. Through the TruMethods Framework, we deliver proactive technology leadership, eliminate reactive work, and help clients leverage technology to support their business goals. We are seeking a Technology Standards Engineer (TSE) who will play a critical role in assessing and aligning client environments to industry standards, strengthening stability, improving security, and driving efficiency across multiple infrastructures. Essence of the Role The Technology Standards Engineer operates within the TruMethods framework as the technical alignment authority responsible for maintaining standards across client environments. This role is distinct from the Service Desk and Project teams and focuses on proactive improvement rather than reactive support. The essence of the Technology Standards Engineer role is to ensure that client technology environments are fully aligned with best practices and strategic objectives. This includes: • Technology Alignment Reviews (TAM), • Standards enforcement across environments, • Identifying systemic issues that drive reactive tickets, • Providing technical insights that support the Technology Strategist’s roadmap planning, • Ensuring deployed solutions meet the MSP’s standards Account Management Technology Standards Alignment • Perform regular technology alignment reviews for clients, ensuring adherence to defined standards and best practices., • Assess client infrastructure (networks, systems, security) against the Technology Alignment Matrix., • Collaborate with the Technology Strategist (TS) to ensure IT strategy supports client business goals., • Build strong, trusted relationships with client stakeholders., • Participate in Quarterly Business Reviews (QBRs) and strategic planning sessions. Proactive Issue Identification & Remediation, • Identify recurring issues, misconfigurations, or degradations that increase reactive work., • Ensure adherence to security best practices such as patching, vulnerability management, and backup integrity., • Support compliance initiatives including HIPAA, SOC 2, or other regulatory frameworks., • Maintain accurate documentation of all client standards, topologies, changes, and review findings., • Prepare alignment reports and present findings to technology strategist., • Work with project teams to ensure all deployed solutions meet client standards., • Stay current on industry trends, best practices, and emerging technologies., • Serve as a client advocate within the MSP to ensure needs and concerns are addressed promptly., • Monitor technology environments to verify ongoing alignment with standards. Education & Experience • Minimum4 years in IT management, systems administration, or similar roles., • Experience working in an MSP environment managing multiple client infrastructures., • Bachelor’s degree in Computer Science, Information Systems, or related field preferred., • Strong understanding of networking, infrastructure, security, and compliance requirements., • Exceptional client-facing communication and relationship-building skills., • Ability to identify issues proactively and drive remediation., • Strong organizational skills and ability to manage multiple priorities., • Analytical mindset with high attention to detail and accuracy., • Proactive Client Alignment – Identifies misalignments early to reduce reactive work., • Professionalism & Accountability – Represents the MSP with integrity and reliability., • Client Relationship Building – Builds trust and supports long-term partnerships., • Technical Acumen – Deep understanding of modern technical environments and trends., • CompTIA Network+ or Security+ (preferred, but not required), • ITIL Foundation certification (preferred)