Marketing Data & AI Strategist - Herbal Goodness
20 days ago
McKinney
Job DescriptionSalary: TBD Job Title: Marketing Data & AI Strategist Department: Marketing Reports To: CMO/Marketing Lead About Herbal Goodness Herbal Goodness is a leading provider of premium, organic superfoods and herbal supplements. We are passionate about empowering health and wellness while giving back10% of our profits support the education of African girls through the WAAW Foundation. We are seeking a Marketing Data & AI Strategist who will transform data into a competitive advantage. This role blends analytics, predictive modeling, and technical SEO expertise to uncover growth opportunities, reduce customer acquisition costs, and improve retention. Your insights will drive AI-powered decision-making across our marketing and growth teams. Key Responsibilities • Develop and own Herbal Goodness marketing analytics strategy end-to-end., • Use AI/ML tools to forecast demand, predict churn, and personalize customer journeys., • Monitor and optimize core KPIs: CAC, LTV, conversion rates, retention, repeat purchase rates., • Partner with SEO and content teams to ensure analytics inform organic growth initiatives., • Conduct technical SEO audits and maintain strong site health (crawlability, structured data, site speed)., • Build clear, actionable dashboards for leadership and growth teams., • Design and analyze experiments (A/B testing, cohort analysis) and deliver data-driven recommendations. Success Metrics • Reduce CAC by 1520% within the first 12 months., • Achieve a 20% year-over-year increase in repeat purchase rate., • Maintain 90%+ technical SEO health score on major audit tools., • Contribute to 100% revenue grow within first 12 months. Qualifications • 35 years experience in marketing analytics, data strategy, or similar roles (eCommerce/CPG/wellness preferred)., • Proficiency with SQL, Excel, GA4, and visualization tools (Looker, Tableau, or Power BI)., • Strong knowledge of technical SEO and Google Search Console., • Familiarity with AI-driven personalization, recommendation engines, or customer journey automation., • Ability to translate complex data into clear business insights for leadership., • Strong business acumen and excellent communication skills. Why Join Us? At Herbal Goodness, youll be part of a mission-driven company that values innovation, growth, and social impact. Youll work alongside a passionate team, gain hands-on experience with advanced AI and analytics tools, and directly shape the companys growth strategy. remote work