USA Director of Marketing LOVE CORN
2 days ago
Ho-Ho-Kus
Location: Ho-Ho-Kus, NJ (Mon - Thur in office) Reports to: Co-Founder & CEO LOVE CORN is building the next breakout snack category - Premium Crunchy Corn. Today, LOVE CORN is the fastest growing snack brand in the UK and has a solid USA foundation with 15,000 stores and 2% household penetration, with unlimited potential to grow. We're looking for a USA Director of Marketing to help fulfill LOVE CORN's potential to become an iconic, household name snack brand loved by millions of families. You will lead LOVE CORN's digital-first and brand-forward marketing strategy, driving awareness, engagement, and conversion across all touchpoints. This person will own the consumer journey online-to-retail building digital campaigns that spark discovery, generate trial, and accelerate velocity at retail while elevating LOVE CORN's brand story, voice, and cultural relevance. You'll lead brand-building, social media, performance marketing, content, influencer, retail media, and partner with sales to support retailer priorities. This role requires a hands-on digital and brand leader a strategist, storyteller, and performance optimizer rolled into one. This role is for a doer. You will have a small but nimble team to manage and need to have a bias for action and a roll your sleeves up mindset. • Own LOVE CORN's brand positioning, ensuring consistency across digital, retail, packaging, partnerships, and earned media., • Strengthen brand storytelling across all channels bringing LOVE CORN's playful, joyful personality to life through content, campaigns, and creator partnerships., • Build breakthrough brand campaigns that drive awareness, household penetration, and retailer excitement., • Develop quarterly retailer plans that support development and execution of 360 marketing activities for our top retail customers., • Lead marketing initiatives integrating digital, social, influencer, shopper, and experiential marketing., • Lead consumer insights work to understand motivations, usage occasions, and cultural trends that shape brand strategy., • Partner with founders to evolve brand identity, tone of voice, and creative direction as the brand scales., • Own and scale LOVE CORN's digital ecosystem: website, CRM, paid social, paid search, influencer, Amazon, Instacart, and TikTok Shop., • Build performance marketing programs that drive awareness, trial, and repeat while meeting ROAS goals., • Lead organic and paid social strategies with an emphasis on community-building, authentic storytelling, and influencer partnerships., • Develop and execute a CRM/email/SMS strategy to nurture LOVE CORN's consumer database and build loyalty., • Build digital-first retailer campaigns (retail media, geo-targeted digital, influencers, and social content that ladders up to retail activation)., • Partner with sales to ensure every major retailer launch is supported with a full-funnel marketing plan (brand + digital + shopper)., • Track and optimize ROI across retail media and digital spend., • Translate brand campaigns into velocity-driving retail moments that excite buyers and shoppers., • Create and manage dashboards for digital marketing performance (traffic, CAC, ROAS, conversions, engagement, CRM growth)., • Leverage consumer insights and category data to guide brand strategy, content, and campaign optimization., • A/B test campaigns and creative to constantly improve outcomes., • Manage and mentor a small, high-performing team (digital advertising, community, content & design)., • Collaborate with finance (budget ownership), sales (account priorities), and ops (demand planning linked to campaigns)., • Present brand, digital, and marketing updates to the board and executive team., • 8+ years of digital and brand marketing experience within food & beverage or CPG; startup/challenger brand experience preferred., • Proven success in building and scaling brand campaigns that drive awareness, household penetration, and retail velocity., • Proven success in performance marketing, scaling ROAS-positive paid social/search, and managing CRM/retention programs., • Experience leading Amazon, Instacart, and retail media marketing., • Strong understanding of digital content and influencer marketing, with a track record of building engaged online communities., • Ability to translate brand and digital campaigns into retail results (velocity, distribution growth, incremental displays)., • Strong analytical skills; fluency in dashboards, KPIs, and data-driven decision-making., • Excellent communicator and storyteller with entrepreneurial drive and scrappy, get-it-done energy.