VP of Marketing
16 days ago
Spokane
Job DescriptionDescription: VP of Marketing – BuyWander Build the Brand. Own the Growth. Define a Category. Location: Seattle, WA Type: Full-Time | Executive Compensation: Competitive Salary $165-225K includes Meaningful Equity + Performance Bonuses _ ABOUT BUYWANDER BuyWander is rebuilding the $850B retail returns industry from the ground up. We take returned goods—millions of items that would otherwise sit, stagnate, or go to waste—and turn them into opportunities through AI-powered local auctions. Think: Black Friday EVERYDAY meets a treasure hunt. Think: Resellers, families, side hustlers—all winning. We launched in 2024. We’re growing fast. And we’re just getting started. We are building a category-defining company. _ THE ROLE We’re hiring our first Head of Marketing. This is a rare opportunity to: • Build a brand from zero to everywhere, • Own growth across every channel, • Define how an entirely new category shows up in the world You’ll build it. You’ll test, break, rebuild—and then scale what works. We’re looking for someone who is equal parts: • Strategist, • Operator, • Analytical leader, • AI-forward builder, • Mad scientist If you want to experiment, iterate, and unlock growth in unconventional ways—keep reading. WHAT YOU’LL OWN Brand (make BuyWander unforgettable): • Define and evolve our voice, story, and positioning, • Turn “returns” into something people are excited about, • Build a brand people talk about, not just see Growth (drive real results): • Own customer acquisition across all channels (paid, organic, partnerships, local), • Build a data-driven growth engine—not guesswork, • Obsess over CAC, LTV, conversion, and retention Demand Generation (online + local): • Drive traffic and participation in our auctions, • Create local market playbooks that scale nationally, • Launch bold, creative campaigns that actually convert Experimentation (this is where the magic happens): • Run constant tests across channels, messaging, and audiences, • Operate like a marketing lab—fast cycles, fast learnings, • Break conventional playbooks and find asymmetric wins AI-Powered Marketing: • Leverage AI tools to 10x output and insight, • Automate workflows, content generation, and analysis, • Build systems where AI + human creativity = unfair advantage Systems & Scale: • Build the marketing engine (tools, dashboards, attribution), • Create feedback loops between data to insight to action, • Eventually build and lead a high-performance team WHY THIS ROLE IS DIFFERENT Most Head of Marketing roles: • Inherit teams, • Manage budgets, • Optimize existing channels This role: • Builds the entire growth engine from scratch, • Blends data + creativity + AI into a competitive advantage, • Has real equity upside tied to success You’ll work directly with founders to shape how BuyWander wins. GROWTH & UPSIDE • Build and lead the full marketing org, • Define a brand that can become nationally recognized, • Equity in a company attacking a massive market, • Create something category-defining—and hard to replicate _ WHY BUYWANDER • Massive market + real problem, • High-speed, high-ownership environment, • Mission-driven: helping people get ahead, • A team that values builders, thinkers, and doers If you want to run experiments, break playbooks, and build something big—let’s talk. Requirements: WHAT YOU BRING • 5–10+ years in marketing, owning growth, performance, or brand, • Proven track record of driving measurable, repeatable growth, • Strong analytical mindset—you think in funnels, cohorts, and experiments, • Experience using data to make decisions (not just reporting it), • Hands-on experience with modern marketing tools + AI workflows, • Comfort operating in ambiguity with speed and ownership BONUS POINTS • Experience in marketplaces, auctions, resale, or eCommerce, • Built or scaled growth engines from 0 to 1, • Deep performance marketing + creative testing expertise, • Strong POV on the future of AI in marketing WHO YOU ARE • Analytical leader: You use data to find leverage and make decisions fast, • AI-forward: You’re already using AI daily—and pushing its limits, • Mad scientist: You love testing weird ideas and finding what unexpectedly works, • Builder: You thrive in 0 to 1 environments, • Scrappy operator: You don’t wait—you execute, • Owner: You think like this is your company _ COMPANY BENEFITS • Competitive Salary and Performance-based Bonuses, • Meaningful equity in a company attacking a massive market, for a brand that can become nationally recognized • Health, Vision & Dental Insurance, • Unlimited PTO, • Annual Company Offsites, • 401K BuyWander is an Equal Opportunity Employer. We make employment decisions based on qualifications, skills, merit, and business needs. We believe a range of skills, perspectives, and experiences strengthens our team and supports better outcomes for our employees and customers.