Marketing Specialist
23 days ago
Newtown Square
Job Description Join our Team at Premier Orthopaedics! Title: Marketing Specialist Location: Newtown Square, King of Prussia, PA Schedule: Full-time. Hybrid, Day shift. About Us: Premier is a leading orthopedic practice committed to diagnosing and treating a wide range of orthopedic injuries and conditions. We operate in over 50 locations and have more than 70 physicians dedicated to providing exceptional care across the Greater Philadelphia area. With a team of nearly 1,000 employees, we thrive in a supportive environment that prioritizes collaboration and patient satisfaction. What We Offer: • Comprehensive Benefits: Enjoy medical, vision, and dental plans, 100% employer-paid life insurance, and a generous 401(k) match., • Work-Life Balance: Generous paid sick and vacation time, plus 7 paid holidays each year., • Flexible Work Hours: Embrace a hybrid work schedule that supports your lifestyle., • Career Growth: Excellent opportunities for professional development and advancement., • Strategic Planning & Execution, • Work with Marketing Director to develop and implement comprehensive marketing strategies to achieve business objectives., • Collaborate with cross-functional teams with the company to ensure alignment with broader business goals., • Represent marketing, branding and communications, and related projects by collaborating with key external stakeholders to develop and coordinate marketing project management plans, execution plans, task lists, calendars, and timelines;, • Campaign Management, • With the direction of the Marketing Director, manage multi-channel marketing campaigns, including digital, social media, email, and content marketing.Create and manage campaign timelines, budgets, and deliverables., • Manages the development, production, and distribution of promotional and collateral materials to support co-management marketing programs;, • Assists in establishing and maintaining consistent corporate image throughout service lines, promotional materials, and events, • Assists and sometimes leads planning and coordination of events related to referring provider offices throughout Premier and Philadelphia Hand to Shoulder Center, • Content & Branding, • Ensure consistent brand messaging and visual identity across all marketing channels., • Oversee the creation of compelling marketing materials, including blogs, videos, presentations, and advertisements., • Works in conjunction with Marketing Director to ensure appropriate content that is relevant to the audiences on Premier and Philadelphia Hand to Shoulder Center Internet sites;, • Data Analysis & Optimization, • Communicate with vendor and report on key performance metrics for campaigns and initiatives., • Use insights to optimize campaign performance and recommend data-driven improvements., • Collaborate with compliance and operations to ensure guidelines and processes are managed appropriately and effectively;, • Market Research & Insights, • Conduct competitive analysis and stay updated on industry trends., • Identify target audience insights to inform marketing strategies, • Bachelor’s degree in communications, marketing, project management, or related field required., • 3-5 years of healthcare background/marketing experience required., • Business and management principles involved in strategic planning, leadership, and marketing initiatives., • Extremely organized and efficient work style, attention to detail, and ability to work under pressure and adhere to deadlines are a must., • Effective communicator and writer, and strong project management/priority management., • Proficiency in Word, Excel, PowerPoint, Adobe Acrobat, Website Content Management, graph, and chart design., • Ability to set priorities concerning multiple projects and requests., • Ability to interact with staff, management, providers, community partners, and referring physicians., • Ability to identify issues and recommend solutions, organize and analyze information.