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Firinne Solutions is engaged in a search for a CMO for an exciting new operator that is launching in the Sweepstakes Casino space. Backed by well-known & successful iGaming executives, this well-funded venture is looking to build a rewarding, customer-centric brand into the US market. The mission is to strategise and execute an innovative marketing strategy, with the objective of creating a brand that will challenge at the top end of the market. Taking control of the brand from launch, you will build a world-class team in Spain to deliver results across UA, CRM, social media, affiliates, influencers, partnerships, and all relevant modern marketing channels. We are searching for a hands-on leader with tenacious qualities who can build a culture of success in a startup environment. Experience within the Sweepstakes Casino business would be perfect, or a similar area such as iGaming or Social Casino. It is a fantastic opportunity to be part of the C-level team in a new business that will undoubtedly thrive in a marketplace that continues to grow. Key Responsibilities Market Entry & Brand Positioning • Lead the launch of our sweepstakes brand/s, • Develop a compelling brand identity and messaging that resonates with audiences, • Build and execute customer acquisition campaigns across paid media, affiliates, influencers, and social channels., • Identify and optimize high-performing growth channels unique to the US market., • Design programs and campaigns that drive repeat participation and brand loyalty., • Build a strong user community around the excitement of sweepstakes., • Build and lead a marketing team., • Collaborate closely with product and operations teams to align marketing with the user experience., • Define and track growth KPIs (acquisition, retention, CAC, LTV, engagement)., • Use analytics and consumer insights to refine campaigns and drive efficiency., • Establish scalable, repeatable frameworks for growth. Requirements Who We’re Looking For • Strong background in marketing leadership, ideally in sweepstakes, social casino or iGaming, • Proven success launching and scaling brands, preferably in North American markets, • Strong expertise in digital performance marketing, growth loops, and brand building., • Experience creating grassroots buzz and leveraging influencer/affiliate marketing., • Track record of building high-performing marketing teams., • Entrepreneurial and hands-on leader, comfortable in a start-up environment. Benefits What we offer: • Exciting opportunity to play a pivotal part in the growth and development of a rapidly growing business, • Competitive salary with health benefits and health insurance, • Attractive bonus packages, • Continuous training and development to enhance your knowledge., • Career development and growth, • Flexible work, • Social events, • Health allowance, • Diversity of roles, projects, and challenges