Publicist, Beauty - Media Relations
2 days ago
Paris
DESCRIPTION: The Publicist, Beauty will lead media strategy, press outreach, and editorial placement for top beauty brands. This role manages PR campaigns, influencer relations, and high-profile media activations, ensuring impactful brand storytelling. The candidate will oversee press initiatives, and cultivate relationships with editors and beauty insiders. Strong leadership, communication, and media expertise are essential. RESPONSIBILITIES: Media Relations & Strategy • Develop and execute high-level PR strategies, securing top-tier beauty press coverage across all platforms, • Cultivate and maintain strong relationships with beauty editors, journalists, influencers, and industry professionals., • Lead editorial outreach, feature placements, and brand storytelling, ensuring alignment with client goals., • Oversee media pitching efforts across beauty, fashion, and lifestyle platforms, including print, digital, and broadcast., • Monitor beauty industry trends, competitor activity, and media opportunities to enhance client visibility., • Analyze media performance metrics, offering strategic insights to refine PR and brand positioning. Client & Account Management • Serve as the primary client contact, ensuring a seamless and strategic PR experience., • Develop and execute seasonal PR campaigns, managing feature stories, product placements, and event press coverage., • Lead client meetings, strategy sessions, and media presentations, providing expert guidance on PR initiatives., • Ensure consistent and professional client communication, managing expectations and delivering high-quality results., • Support business development efforts, working with senior leadership to acquire new clients and expand KCD Beauty’s presence. Team Leadership & Development • Manage and mentor interns, overseeing campaign execution and professional growth., • Oversee sample trafficking, press requests, and media list management, ensuring efficient operations., • Foster team collaboration and knowledge-sharing, promoting a high-performing and innovative work environment., • Work closely with KCD’s Digital and Social teams, ensuring alignment between PR, influencer partnerships, and brand messaging. Event & Beauty Industry Support • Develop and execute press strategies for beauty events, influencer activations, and industry campaigns., • Oversee front-of-house media coordination, ensuring seamless execution of press activations, product launches, and brand events., • Act as a key liaison between clients, media, and internal teams, ensuring successful execution of beauty industry activations. QUALIFICATIONS: • 3+ years of experience in beauty PR, preferably within agency, editorial, or brand environments., • A degree in Journalism, Communications, Public Relations, or a related field is preferred., • Experience in pitching beauty, lifestyle, and digital media, with a strong background in beauty PR and influencer relations., • Established relationships with beauty editors, influencers, and media professionals., • Exceptional verbal and written communication skills (French/English), with the ability to craft compelling media narratives., • Strong time management and multitasking abilities, capable of overseeing multiple beauty clients and PR initiatives., • Deep knowledge of skincare, cosmetics, beauty trends, and digital influencer marketing., • Blend of creative and strategic thinking, with the ability to shift between brand storytelling and data-driven media analysis., • A strong work ethic and results-driven mindset, demonstrating initiative, accountability, and passion for the industry, • Ability to work collaboratively in a team environment, while leading projects independently & mentoring junior staff., • Proficiency in Microsoft Office and experience with media tracking platforms (Launchmetrics or similar) is preferred., • Ability to travel (domestic/international) as needed for beauty industry events, influencer activations, and press meetings.