Lead Generation Specialist
3 days ago
Bracknell
Your Responsibilities: Lead Generation & Seller Marketing • Identify ideal customer profiles through market analysis and industry trends, supporting the introduction of our broker model where applicable., • Own and manage the pipeline of potential sellers by region and industry to ensure sustainable business growth., • Establish and develop new business relationships through direct outreach (phone, email, LinkedIn, events), including lead qualification., • Convert marketing-generated leads into sales opportunities and collaborate closely with Business Development Representatives (BDRs) to close deals., • Develop new lead-generation methods, analyse acquisition performance, and jointly monitor the sales pipeline with Sales and Marketing teams. Bidder Marketing • Support the central marketing team in achieving country-specific KPIs., • Identify and develop new local marketing opportunities., • Plan, launch, monitor, and evaluate tailored campaigns for large, high-profile auctions., • Improve local advertising through content creation, optimization, and translations., • Increase brand awareness in collaboration with local PR through articles, whitepapers, blogs, and videos., • Manage regional social media channels to ensure consistent brand positioning and increased engagement., • Analyse seller and bidder dashboards to identify growth opportunities for marketing and sales. Collaboration & Integration • Act as the main marketing point of contact for sales colleagues and support the maintenance of auction quality., • Collaborate with the central marketing team to share best practices., • Work closely with the central performance marketing and CRM teams on seller and bidder campaigns., • Develop country- and industry-specific sales presentations and pitch decks. What we’re looking For • A hands-on and versatile sales/marketing professional with 2–3 years of experience in lead generation and campaign management., • Strong digital affinity and a results-driven, commercial mindset., • Excellent analytical and communication skills to generate insights and support cross-functional collaboration., • Proven experience in content creation, localized campaign optimization, and social media management.