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  • Web Designer
    Web Designer
    2 days ago
    £30000–£35000 yearly
    Full-time
    Manchester

    Welcome General Store Limited (Company Number: 10454083) has been an active part of the Manchester community since our incorporation in October 2016. Based at 106 Great Western Street, we are a private limited company dedicated to serving our local neighbourhood. We are a traditional general store at heart, officially classified under SIC code 47110 for retail sale in non-specialised stores with food, beverages or tobacco predominating. Now, we are actively looking to expand our reach by fully launching our digital presence, as outlined in our SIC code 47910: Retail sale via mail order houses or via Internet. The Role We are seeking a creative and practical Web Designer to build an online store that reflects the welcoming, essential nature of our physical shop. You will be responsible for designing a user-friendly e-commerce website that makes grocery and general store shopping easy and accessible for the M14 community and beyond. Your design will need to handle a diverse product range—from fresh food and beverages to other household essentials—in a clear and logical way. Key Responsibilities • E-commerce Design: Design a clean, intuitive website layout that effectively categorises our varied stock (food, beverages, tobacco, and general goods) for easy online browsing., • Local User Experience (UX): Create a seamless experience for local customers, potentially including features like "Click & Collect" from our Great Western Street store, delivery zone selection, and quick reorder functions for regular items., • Visual Merchandising: Design engaging digital banners for weekly specials, local promotions, and essential item highlights. Ensure product photography is clear and appealing., • Platform Implementation: Work within a suitable e-commerce platform (like Shopify, WooCommerce, or Wix) to bring your designs to life, ensuring the site is mobile-friendly and easy for our team to update., • You have a portfolio demonstrating e-commerce or local business website design., • You are proficient in design tools (e.g., Figma, Adobe XD, Canva) and comfortable with website builders., • You understand how to design simple navigation for a shop with a broad range of products (food, drinks, household items)., • You are based in or around Manchester and have a feel for the local community., • You are proactive, communicative, and excited to help a local business grow online.

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  • Market Research Analyst
    Market Research Analyst
    2 months ago
    £35000–£40000 yearly
    Full-time
    Levenshulme, Manchester

    We are seeking an experienced Digital Marketing Analyst to join our rapidly expanding team, supporting our client in the North of England. You will work alongside passionate, driven consultants in a fast-paced environment, playing a pivotal role in shaping our client's digital marketing strategy by driving data analytics initiatives across all paid and owned channels. Predominantly, you will create and present your own analysis using various analytics platforms (e.g., Google Analytics, Adobe Analytics, platform-specific insights) to measure, optimize, and report on marketing performance. You will collaborate closely with marketing managers, media buyers, and insights specialists to create bespoke insights that directly influence campaign strategies, budget allocation, and ROI. In today's competitive digital landscape, understanding channel performance, customer acquisition cost, and lifetime value is essential for efficient growth. As such, the Digital Marketing Analyst will be responsible for developing and implementing robust analytics frameworks for attribution, testing, and reporting that ensure our insights are both relevant and actionable. This role demands a blend of analytical rigor and commercial acumen, with a focus on identifying optimization opportunities, uncovering trends in customer behavior, and delivering insights that drive data-informed decision-making for the marketing team. Ultimately, this role is about more than just reporting numbers; it is about being a key advisor to the marketing team, unlocking critical insights that drive customer acquisition, retention, and commercial success, ensuring our client's ecommerce business remains a leader in its sector. The role will be Hybrid/North England for up to 3 days per week as required. Key Responsibilities: 1. Performance Analysis & Optimization:, 2. Analyze performance data across all digital marketing channels (e.g., Paid Search, Paid Social, Programmatic Display, Affiliate, Email) to evaluate ROI, CAC, and efficiency., 3. Conduct deep-dive analyses into campaign performance, audience segmentation, and creative testing to generate actionable recommendations for optimization., 4. Develop and maintain dashboards and automated reports to provide the marketing team with clear, timely visibility into channel and campaign KPIs., 5. Attribution & Customer Journey Insights:, 6. Manage and interpret multi-touch attribution models to understand the true contribution of each marketing channel throughout the customer journey., 7. Analyze the path-to-purchase, identifying key touchpoints and potential drop-off points to advise on budget reallocation and channel strategy., 8. Collaborate with the broader insights team to integrate marketing data with ecommerce and customer data for a holistic view., 9. Strategic Advisory & Reporting:, 10. Act as a key advisor to the digital marketing managers, ensuring data insights are integrated into planning, budgeting, and tactical execution., 11. Prepare and present regular performance reports and strategic recommendations to senior leadership, translating complex data into clear business stories., 12. Establish and monitor KPIs for marketing initiatives, measuring effectiveness against business objectives., 13. Testing & Experimentation Framework:, 14. Design measurement plans for A/B and multivariate tests across marketing channels (landing pages, ad creative, email subject lines)., 15. Analyze test results to provide statistically sound recommendations that enhance conversion rates and user experience., 16. Tool Management & Collaboration:, 17. Become an expert user of analytics and marketing platforms (e.g., Google Marketing Platform, Meta Business Suite, GA4)., 18. Ensure accurate tracking implementation (e.g., UTMs, pixels, conversion tags) in collaboration with marketing and tech teams. • Requirement to be in the client's offices in Yorkshire a minimum of 3 days per week., • 3-4+ years of experience as a Digital Marketing Analyst, Performance Analyst, or in a similar role within an ecommerce business, digital agency, or marketing consultancy., • Proven experience in analyzing performance data for key digital channels (Paid Social, PPC, Programmatic, Email)., • Strong analytical and data visualization skills, with advanced proficiency in Excel (pivot tables, lookups), Google Analytics 4 (or similar), Data Studio/Looker Studio, and PowerPoint., • Experience with BI tools (e.g., Power BI, Tableau) and understanding of SQL for data extraction is a strong advantage., • Exceptional communication and presentation skills, with the ability to translate complex performance data into actionable strategies for marketers., • Strong understanding of digital marketing metrics, attribution models, and customer lifetime value (CLV) concepts., • An active learner with an inquisitive mind, a talent for problem-solving, and a love for collaboration within a high-performing team.

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