Paid Media Manager
4 days ago
Bristol
Paid Media Specialist | DTC | Scaling ecommerce brand Greater Bristol | Hybrid Up to 55k DOE plus bonus and perks We are looking for an experienced and ambitious Digital Media Manager to own and scale paid media activity for a scaling independent D2C brand with global ambitions. This is a pivotal role within a growing team, where you will be responsible for developing, executing and optimising paid campaigns across digital platforms to drive customer acquisition, retention and revenue growth. Combining a strong analytical mindset with creative instinct, you will be working closely with the marketing and content teams to ensure paid activity is not only performance-driven but also brand-aligned. If you thrive in a fast-paced environment, are highly data-driven, and have a passion for fashion and youth culture, this is your chance to shape the future growth of a brand where sustainable impact matters. Key Responsibilities: Paid Media Strategy & Execution • Own the paid media strategy across channels including Meta (Facebook/Instagram), TikTok, Google, YouTube, and emerging platforms., • Plan, launch, and optimise campaigns to achieve performance KPIs (ROAS, CPA, conversions, LTV, traffic growth)., • Manage and forecast paid media budgets, ensuring spend efficiency and maximum ROI., • Lead creative testing, ensuring ad content is tailored to platform best practices while staying true to the brand. Analysis & Performance • Monitor campaign performance daily, identifying opportunities to optimise targeting, bidding, and creative., • Produce regular reports and insights for senior management, translating data into actionable strategy., • Stay up to date with platform updates, industry trends, and competitor activity to ensure we remain ahead of the curve. Collaboration & Content Integration • Work closely with the content and social media teams to develop performance-focused creatives for paid campaigns., • Collaborate with CRM, brand, and merchandising teams to deliver integrated customer journeys., • Provide feedback on organic content trends that can inform paid media testing. Growth & Innovation • Test and scale new paid channels, placements, and audience strategies., • Identify new opportunities for customer acquisition and market expansion (including international)., • Manage relationships with external partners, agencies, and platform reps where necessary. What Were Looking Fo r • Paid Marketing Manager with 3+ years experience in paid media management, ideally in eCommerce (fashion/lifestyle a plus)., • Proven track record of scaling ad campaigns with measurable ROI., • Advanced knowledge of Meta Ads Manager, Google Ads, TikTok Ads Manager, and analytics tools (GA4, attribution/tracking software)., • Strong analytical skills with the ability to interpret complex data and present insights clearly., • Understanding of ad creative best practices and ability to brief/test creatives effectively., • Organised, proactive, and comfortable managing multiple campaigns simultaneously., • A balance of data-driven decision-making and appreciation for brand storytelling. What We Offer • Competitive salary DOE, • The opportunity to directly shape growth through high-impact paid strategies., • A dynamic, creative, and supportive working environment within a fast-growing independent fashion brand., • Staff discount and clothing allowance., • Career progression opportunities in performance marketing, strategy, and leadership., • Be part of a driven and creative team with a strong community following and clear growth trajectory.