Marketing Manager
hace 8 días
Manchester
The Role We’re looking for a Marketing Manager to own and grow the entire marketing function for a modern multi-brand fashion house designing, developing and scaling global apparel, footwear and accessories brands. A modern multi-brand fashion house designing, developing and scaling global apparel, footwear and accessories brands. You’ll lead a crew across Creative, Social & Affiliates, PR, and agency partners, making sure every touchpoint feels aligned, on-brand, and built to move the needle. This is a strategic, hands-on role inside a brand that’s scaling fast across international markets. The right person is a sharp, culture-led marketer who can build and execute a global strategy across all consumer touchpoints, with a strong commercial mindset and deep understanding of key retail accounts. You’ll own the marketing calendar, budgets, and cross-functional alignment — driving the brand’s vision, story, and growth across digital and IRL while developing a small, ambitious team hungry to make noise on a global stage. Key responsibilities • Build and execute a full-funnel marketing strategy across brand, digital, community, and e-commerce, keeping the streetwear consumer at the centre of every decision., • Lead, mentor, and inspire a multidisciplinary marketing team spanning Performance, Social & Affiliates, and Creative, creating space for big ideas and sharp execution., • Set clear KPIs, budgets, and priorities that drive sustainable growth while strengthening brand heat and equity., • Turn brand vision into bold, actionable campaigns and initiatives that show up consistently across all markets and platforms., • Make sure every move in marketing ladders up to wider business and commercial goals, from brand awareness to sell-through., • Partner with the Creative Lead on campaign direction, launches, and content, ensuring everything looks and feels unmistakably on brand., • Guard the brand’s visual identity and storytelling, keeping the output sharp, consistent, and culturally relevant., • Champion a culture of creativity, experimentation, and test-and-learn thinking across the team., • Keep authenticity at the core of everything, rooted in real streetwear culture rather than trends for trend’s sake., • Lead social, community, and affiliate strategies that reflect brand values and build long-term loyalty., • Scale community and creator programs, nurturing relationships with athletes, ambassadors, creators, and partners who genuinely align with the brand., • Drive regional activations across key markets (UK, EU, North America), adapting tone and tactics while staying true to the brand., • Work closely with Product, E-commerce, and Operations to power product launches, seasonal drops, and key merchandising moments., • Own marketing calendars, campaign planning, and brand activations across the business end-to-end. Experience • 6–10+ years’ marketing experience, ideally in streetwear, fashion, or culture-led consumer brands., • Deep feel for culture, trends, and audience behaviour, you understand what moves the community and what doesn’t., • Proven track record leading and growing multidisciplinary marketing teams., • Strong grasp of both brand and performance marketing, and how they work together across the funnel., • Experience concepting and delivering standout campaigns, content strategies, and brand narratives., • Confident using data, analytics, and insight to refine strategy and measure impact, without losing the creative edge., • Comfortable in a fast-paced, entrepreneurial environment where things move quickly and ownership is key., • Visionary and hands-on, you can set the direction, then roll up your sleeves to make it happen. Please be aware the duties listed above are an interpretation of the role and do not form any part of your employment contract. Please ask the interviewer any questions about the role that you wish to clarify. Tagged Resources Limited acts as an employment agency. We have 25 years of Recruitment and Industry experience, working with Retail and Supply Chain markets and have various positions available. If this vacancy does not suit your experience and you are looking for a suitable role, please look at our website or follow us on social networking sites. All are updated daily
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