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BrightLocal is a leading local SEO platform serving agencies and businesses worldwide. Following the departure of our Demand Generation Manager, we need an experienced paid performance specialist to maintain momentum, optimise existing campaigns, and drive MQL growth across all paid channels. This is a strategic contract role to take ownership of our comprehensive paid media portfolio while building scalable systems for long-term growth. You'll be inheriting well-established campaigns across Google Ads, Meta, LinkedIn, and StackAdapt programmatic, with clear optimisation opportunities and expansion potential. We're seeking a hands-on paid media expert who can immediately take ownership of complex, multi-channel campaigns while building scalable systems for long-term success. You should be someone who thrives on data-driven optimisation and can demonstrate measurable improvements in campaign performance. The ideal candidate will have experience with B2B SaaS companies serving SMBs and agencies, with a focus on North American market, with a track record of managing significant budgets while delivering consistent lead generation growth. This is a high-impact contract. Your expertise will directly drive BrightLocal's growth while establishing best practices for our permanent team members to inherit and scale. Current Paid Media Portfolio • Google Ads - 18 Active Campaigns (6 Clusters), • Meta Ads - 4 Always-On + 2 Campaign-Specific, • StackAdapt Programmatic - New Channel, • Maintain and optimise existing campaign performance across all channels, • Drive consistent MQL growth to meet quarterly targets, • Reduce cost per lead while improving lead quality and conversion rates, • Expand successful campaigns and scale proven creative/audience combinations, • Build scalable testing frameworks for ongoing optimisation Campaign Management & Optimisation Google Ads Management • Audit and optimise 18 active campaigns across 6 clusters, • Enhance Search Themes and asset groups with industry-specific messaging, • Implement advanced bidding strategies and audience refinement, • Scale campaigns - continue creative testing and audience expansion, • Refresh creative assets quarterly across all campaigns, • Maintain a benefit-focused messaging strategy based on proven performance, • Manage weekly optimisation calls with the account team, • Complete QA of custom pixel events for trial signups and form submissions, • Expand creative testing, including video ad formats, • Optimise audience targeting using a multi-layer approach, • Develop a systematic approach to LinkedIn campaign management, • Focus on named account targeting for higher-value prospects, • Integrate with webinar and content promotion strategy, • Develop a comprehensive creative testing framework across all channels, • Create detailed creative briefs for design team collaboration, • Implement pain point vs benefit messaging optimisation, • Establish a creative refresh schedule to maintain performance, • Refine audience segmentation based on performance data, • Build advanced retargeting sequences across channels, • Create lookalike audiences from high-converting segments, • Establish multi-touch attribution across all paid channels, • Build comprehensive reporting dashboards using GA4, HubSpot, and channel-specific data, • Create automated performance alerts for budget pacing and campaign anomalies, • Implement advanced UTM tracking for granular campaign analysis, • Manage £40k+ monthly budget across all channels, • Optimise budget allocation based on performance and seasonality, • Implement dynamic budget pacing to maximise monthly spend efficiency, • Create budget forecasting and planning models Essential Paid Media Expertise • 5+ years B2B SaaS paid media experience with proven MQL generation results, • Expert-level proficiency in:, • Google Ads (Search, P-Max, Display) with £25k+ monthly budget management, • Meta Ads (Facebook/Instagram) with complex funnel optimisation, • LinkedIn Ads campaign management and B2B targeting, • Programmatic advertising (StackAdapt or similar platforms), • Proven track record of reducing CPL while scaling lead volume, • Advanced Google Analytics 4 setup and conversion tracking, • Multi-platform attribution modeling and reporting, • Google Tag Manager for event tracking and pixel implementation, • HubSpot integration with paid media channels, • Advanced Excel/Google Sheets for data analysis and reporting, • Full-funnel marketing approach - awareness through conversion optimisation, • B2B SaaS customer journey understanding and optimisation, • Conversion rate optimisation for landing pages and lead capture, • A/B testing methodology and understanding statistical significance, • Google Ads: P-Max optimisation, Search Themes, Smart Bidding strategies, • Meta Ads: Complex audience segmentation, creative testing, retargeting funnels, • LinkedIn Ads: B2B targeting, enterprise audience development Month 1: Audit & Stabilisation • Complete audit report of all existing campaigns with optimisation recommendations, • Implement quick wins to improve immediate performance, • Establish baseline metrics and performance benchmarks, • Launch optimised campaigns based on audit findings, • Implement advanced targeting and bidding strategies, • Expand successful creative and audience combinations, • Scale proven campaigns and expand to new opportunities, • Build systematic testing and optimisation processes, • Create comprehensive documentation for campaign management, • 20% reduction in overall CPL while maintaining lead quality, • 25% increase in MQL volume from paid channels, • Improved attribution visibility with comprehensive reporting, • Expanded successful campaigns with proven scalability, • 2-3 days per week with flexible scheduling around campaign optimisation needs, • Remote working with regular video calls for performance reviews, • Direct collaboration with Digital Marketing, Analytics, and Sales teams, • Weekly performance reviews with clear KPI tracking Full-Funnel Strategy • Upper Funnel: Industry content, research reports, thought leadership, • Mid Funnel: Academy courses, webinars, community engagement, • Audience relevance: Right message to the right person, • Creative clarity: Clear value proposition and compelling visuals, • Message-to-market fit: Alignment with customer pain points, • Rapid testing and iteration: Continuous improvement mindset, • Attribution accuracy: Proper tracking and performance measurement

Looking for a role where you can flex both your creative and practical muscles? Were on the hunt for a Marketing & Site Support Executive -a hybrid opportunity combining hands-on marketing work with active, on-site involvement in operations | Long-term, stable opportunity | Supportive and close-knit

Competitive salary dependant on experience.Are you someone who has sold online across various e-commerce websites including Amazon/ Ebay/ Etsy/ Vinted or Shopify and made a success of doing so?.Do you have a flair for putting together creative ads for products you sell and are looking for a role whe

As an experienced Marketing Executive Lead your responsibilities will include execution of creative and engaging marketing campaigns, planning marketing events and product launches, developing an online presence and content writing for websites and campaigns.

Salesforce Marketing Cloud Developer - YorkJob Reference: 000505Salary: on or around £48,000 depending on experienceClosing Date: 12/09/2025 00:00:00Location: YorkEmployement Type: Full TimeWe are seeking a highly skilled and experienced Salesforce Marketing Cloud Developer to join our IT Applicat

You will have full responsibility for the Sales and Marketing function from land appraisal, marketing research, setting prices, bringing new sites to market and site launch as well as the management of all reservations through to customers moving into their new homes. Proven sales and marketing expe

We are looking for a Digital Fundraising Marketing Manager to join a global team fighting for a new era where people, wildlife and the planet thrive. Track record of working on successful digital marketing, campaigns and communications ideally in a charity setting. Experience of delivering digital m

As Senior Marketing Officer, you will coordinate and execute marketing campaigns while supporting the Product Marketing Manager with campaign planning and content development. Assist the Product Marketing Manager with the creation, development, and implementation of marketing campaigns. You’ll

The Hall is now seeking to appoint a dynamic and forward-thinking Head of Marketing and Communications to lead and shape its marketing and communications strategies. As well as leading the Marketing Officer to create compelling marketing and communications which generate interest and engage the diff

Are you a creative, proactive marketer with 1–2 years’ experience under your belt? We're looking for someone who thrives in a fast-paced, purpose-led environment to help deliver multi-channel campaigns that drive real results.You’ll work across email, social, digital, print, and partnerships �

Experienced Product Marketing Specialist required to join a leading global distributor of test & measurement products based in West Yorkshire. The Product Marketing Specialist job based in West Yorkshire will be:. To apply for the Product Marketing Specialist job please send your CV to or for a con

We are looking for a strategic and innovative Direct Marketing Fundraising Manager to lead direct marketing efforts and inspire change worldwide. Develop and execute compelling direct marketing strategies, optimise donor engagement, and maximise revenue growth. Proven experience in direct marketing

Profile A successful Interim Marketing Manager will have. Proven expertise in developing and delivering marketing strategies. An excellent opportunity for an Interim Marketing Manager has arisen within the FMCG sector.

Marketing Assistant, Fundraising Assistant, Communications Officer, Digital Marketing Executive, Fundraising Officer, Marketing and Fundraising Coordinator, Communications and Fundraising Assistant. We are looking for a Fundraising and Marketing Assistant to join our small, passionate team in this h

As a Luxury Marketing Manager, reporting to the Marketing Director, whilst you'll be given autonomy to deliver on the Brand objectives, you'll also be working a team of marketeers and external agencies to help you meet your strategic objectives. This is the perfect opportunity for an experienced Mar

We’re looking for a proactive and detail-oriented Email Marketing Specialist to develop, plan, build, and optimise high‑performing email campaigns. You’ll work closely with the Marketing Campaign Director and liaise with internal teams to execute campaigns end‑to‑end

This mid-sized boutique Law Firm who are top of their game in several areas including corporate and private client are looking for a social media and digital marketing assistant on a 6-month FTC to join the team to manage all the social media output and support the wider team as they work on excitin

ProductMarketingManager£45,000-£65,000. ProductMarketingorProductManagement. DegreeinMarketing,Product,orEngineeringpreferred.

What the Sales and Marketing Administrator should bring: * At least 2 years’ experience in a sales support or marketing coordination role (negotiable). Description * Sales and Marketing Administrator * Leading Telecommunication firm * Up to £30k base + bonus My client who ar

The University is seeking a strategic and collaborative Product Marketing Manager to lead the development and execution of impactful marketing strategies that bring its course portfolio to market. Reporting to the Director of Marketing, the postholder works closely with academic leadership—often a

Kickstart Your Career in Digital Marketing!. Marketing, Business, Economics, English, Maths or similar.

We're looking for a smart, ambitious Digital Growth Marketing Manager with deep experience in paid media and e-commerce optimisation to join their global marketing team.

Marketing and Communications Manager. Marketing and Communications Manager. Are you a passionate and adaptable comms professional ready to make a real impact? We are looking for someone like you to lead on communications and marketing.

To apply for the Product Marketing Specialist job please send your CV to (url removed) or for a confidential discussion contact Ricky Wilcocks on (phone number removed) or (phone number removed). Experienced Product Marketing Specialist required to join a leading global distributor of test & measure

As Senior Marketing Officer, you will coordinate and execute marketing campaigns while supporting the Product Marketing Manager with campaign planning and content development. Assist the Product Marketing Manager with the creation, development, and implementation of marketing campaigns. You’ll

This is a newly created role, evolving from an SEO specialist position into a broader marketing leadership remit. You'll join a collaborative team, leading three marketing specialists (content, social, generalist) while bringing your own expertise across SEO, content, and digital strategy. Lead and

As the Luxury Brand Marketing Manager, you'll be responsible for driving the Marketing Strategy development in consultation with the Head of Marketing. Working closely with the Marketing Director and wider marketing team. As a Luxury Marketing Manager, reporting to the Marketing Director, whilst you

You will lead, develop, implement, track and optimise digital marketing and content marketing that supports brand building and performance marketing across our whole ecosystem. You will support the content marketing effort for Digital Transformation defining and crafting what we share with our key a

For a small team, weve had so much success to date and we want to continue on this upward trajectory so were on the lookout for a Growth Marketing Manager! As one of our first managerial marketing hires, you will be responsible for delivering effective paid marketing campaigns that will drive acquis

They are seeking a motivated Digital Marketing Apprentice to join their team and gain hands-on experience in a wide range of marketing activities, with a particular focus on SEO. To apply , please submit your CV and a short cover letter explaining why this role excites you and what you hope to achi

Reporting to the Head of Retention Marketing, you'll drive yield and revenue, and improving lifetime value across our digital and print subscriber base. Delivering retention and engagement marketing initiatives to reduce churn and win back customers. You'll plan and implement retention marketing roa

We’re looking for a proactive and detail-oriented Email Marketing Specialist to develop, plan, build, and optimise high‑performing email campaigns. You’ll work closely with the Marketing Campaign Director and liaise with internal teams to execute campaigns end‑to‑end, from audience segment

The Hall is now seeking to appoint a dynamic and forward-thinking Head of Marketing and Communications to lead and shape its marketing and communications strategies. As well as leading the Marketing Officer to create compelling marketing and communications which generate interest and engage the diff

We are looking for an enthusiastic, ambitious and proactive Marketing Executive, keen to hit the ground running and become an integral part of our growing team across multi-channel marketing, bursting with energy, ideas to share, develop and bring to life. Experience and understanding of paid digita

Assist in the procurement of marketing services including creative agencies, digital platforms, and media buying * Evaluate supplier proposals and ensure technical compatibility with internal systems. Manage RFQs, supplier onboarding and contract renewals for IS and marketing spend. They are now s

Deliver Analysis for Marketing Products & Marketing Campaigns. The Marketing Data Analyst will conduct and advise on analysis to help with the optimisation of both new & existing products & features. As a Marketing Data Analyst, you will:.

Senior Marketing Cloud Developer | £400 | Outside IR35 | 12 Months | Hybrid Remote. Senior Marketing Cloud Developer | £400 | Outside IR35 | 12 Months | Hybrid Remote. We’re recruiting a Senior Salesforce Marketing Cloud Expert to support our client on a long-term contract basis.

Lead Promotional Teams & Build Key Skills.Annual OTE: £31,000 - £45,000+.At Rhino Bridge, we know that engaging directly with customers is the key to building strong, lasting relationships between brands and people.That’s why we’ve created an opportunity for someone who thrives in fast-paced,

Procurement Category Manager – Marketing. We’re looking for a proactive individual who is passionate about delivering best in class procurement and contract management, achieving exceptional value for money across their portfolio of Marketing contracts. To be successful in this role, you

You’ll start by learning the fundamentals of sales, marketing, and client campaigns — working with respected UK brands such as EE/BT, British Gas, and Milk & More.

Reporting to the Legal Director, you will play a key role in managing IP and Marketing matters from a legal perspective for the business, working closely with the CMO and leading on marketing initiatives. A unique opportunity now exists for an experienced IP and Marketing lawyer to join as Head of L

A leading London law firm is seeking a Marketing and Business Development Executive to join its dynamic team. The role will focus on supporting the firm’s growth through client engagement initiatives, marketing campaigns and business development projects, working closely with partners and senior s

Head of Marketing | DTC | Manchester | Salary up to £95k Basic This is a pivotal leadership role for a Head of Marketing who combines strategic vision with hands-on execution. The Head of Marketing will own the marketing roadmap, driving acquisition, retention, and brand performance while mak

Collaborate with marketing and sales to optimise lead nurturing conversion and sales assets. Create impactful sales and marketing assets to support customer acquisition.

This is a Category Marketing role - Not a purchasing / buying role If you love digging into trends, spotting opportunities before anyone else, and turning insights into compelling stories that sell, this could be your next big move. Create and deliver powerful selling stories that bring our brands

As the Marketing Data Analyst, you’ll sit within the commercial team and play a key role in shaping customer acquisition strategy. Analysing marketing and customer data to improve performance, budget allocation, and ROI. Experience in marketing data, with a focus on lead generation and acquisition

A leading London law firm is seeking a Marketing and Business Development Executive to join its dynamic team. The role will focus on supporting the firm’s growth through client engagement initiatives, marketing campaigns and business development projects, working closely with partners and seni

Develop broader social media calendar alongside the marketing team. Keep up to date with emerging trends and new technologies in marketing to increase efficiencies. A background in B2B and B2C Marketing – education industry desirable but not essential.