PR & Influencer Manager (FTC)
hace 9 días
Nottingham
Manchester • Bonus & Share Scheme + company pension, • Private Medical Cover & Life Assurance, • Onsite gym & free fitness classes, • Discount across site-wide, • Learning development, • On-site restaurant& much more! We are partnered with a well-established and high-profile UK retail group who is undergoing an exciting period of transformation, with a renewed focus on brand, customer experience, digital innovation and growth. An exciting opportunity has arisen for a PR & Influencer Manager to join a fast-paced, high-profile retail business undergoing an ambitious period of transformation and growth. This is a senior role sitting across PR, influencer marketing, brand partnerships and communications, with responsibility for shaping how the brand connects with consumers through culture, creators, media and compelling campaigns. • Own and develop the influencer marketing strategy across key categories, ensuring it supports wider brand and commercial objectives., • Develop and deliver integrated influencer campaigns across seasonal moments, product launches and key brand initiatives., • Identify emerging creators, established talent and culturally relevant voices that align with the brand and target customer., • Build long-term ambassador programmes and strategic creator partnerships., • Lead talent selection across paid partnerships, ambassador programmes and earned influencer activity., • Oversee campaign delivery, including briefing, contracting, gifting, content approvals and reporting., • Work closely with Social, Brand, Trade and Creative teams to ensure influencer activity is integrated into wider campaigns., • Manage influencer budgets, negotiate partnerships and ensure activity delivers against agreed KPIs and ROI., • Define and oversee an effective PR strategy supporting wider brand and commercial priorities., • Lead media relations, press office activity and campaign launches alongside internal and external PR partners., • Build and maintain strong relationships with key fashion, beauty, lifestyle and retail media., • Support the delivery of strategic brand partnerships and sponsorships from initial briefing through to activation and reporting., • Manage stakeholder relationships, contracts, deliverables and campaign activity., • Lead, coach and develop a high-performing PR and Influencer team., • Manage PR and influencer budgets, ensuring investment delivers measurable value., • Strong experience across PR, influencer marketing, communications or brand partnerships, ideally within fashion, beauty, retail or another consumer-facing environment., • Proven experience developing and delivering successful influencer strategies., • A strong network across influencers, creators, talent agencies and media., • Experience managing PR and influencer agencies and external partners., • Commercially minded, with experience managing budgets and measuring campaign performance., • Strong negotiation, stakeholder management and relationship-building skills., • Excellent understanding of social platforms, creator trends and influencer measurement., • Previous experience leading, coaching or developing a team., • Highly organised, commercially aware and comfortable managing multiple priorities in a fast-paced environment., • Creative, culturally connected and passionate about fashion, beauty, social media and digital culture., • Join a high-profile, established retail business at an exciting point of transformation and growth., • Have the opportunity to shape PR, influencer and brand partnership strategy with genuine visibility across the business., • Work closely with senior stakeholders, agencies, creators and high-profile talent., • Take ownership of campaigns designed to drive both brand awareness and commercial results., • Join a fast-paced, collaborative environment where creativity and new ideas are encouraged.BH37133 #J-18808-Ljbffr