Email Developer
hace 2 días
Liverpool
CRM Developer Retail Liverpool: Hybrid 3/2 Role headline: As CRM Developer, you will be responsible for email deliverability and domain reputation, while managing the technical setup and optimisation of automated customer journeys. Working cross-functionally, you will provide data-driven insights and Salesforce support, enabling the delivery of timely, relevant, and personalised communications that enhance the overall customer experience. What I’m looking for: • Experience in multichannel CRM marketing, • Strong SQL skills, • Knowledge of AmpScript and HTML (helpful but not essential), • Experience managing an ESP and understanding data architecture, • Familiarity with Salesforce Marketing Cloud (a bonus but not required), • Confidence building CRM journeys end to end, • Experience working to tight deadlines, • A test-and-learn mindset and the ability to turn results into clear insights, • Curiosity about CRM trends and emerging best practice. Key Responsibilities: • Monitor email deliverability and domain reputation, proactively identifying and resolving any anomalies or risks., • Develop complex audience selections and data frameworks to enable advanced segmentation and dynamic personalisation., • Support the setup, optimisation and ongoing maintenance of automated, always-on customer journey programmes., • Manage end-to-end campaign execution, including audience counts, data selections, performance analysis and actionable recommendations., • Build and deploy customer journeys within Salesforce, including data extensions, dynamic content configuration, testing protocols and scheduling., • Act as a Salesforce system administrator, troubleshooting issues, supporting users, onboarding new starters and driving continuous platform improvements., • Identify and implement technical enhancements to improve efficiency, scalability and overall system health., • Maintain data accuracy and integrity, ensuring all automations operate reliably and effectively., • Oversee journey deployment and performance monitoring to ensure successful delivery to end customers., • Provide Salesforce-related support to CRM users and manage escalations with the platform provider when necessary., • Establish and manage campaign control groups/holdouts to ensure reporting accuracy and meaningful performance evaluation.