Head of Health & Wellness Product Innovation
12 days ago
South Jordan
Head of Health & Wellness Product Innovation Position Overview Basic Research is seeking a Head of Product Innovation & Lifecycle Management to lead the development and evolution of breakthrough health, wellness, and beauty products across our portfolio of brands. This leader will build and oversee a consumer-insight driven innovation engine responsible for the full lifecycle of every product—from early discovery and concept development through launch, optimization, and retirement. The ideal candidate is both a strategic product visionary and a disciplined operator who can translate real consumer problems into highly effective products that deliver measurable results. At Basic Research, we prioritize long-term customer relationships over short-term transactions. Every product must meaningfully improve the customer’s life, meet regulatory standards, and consistently exceed expectations with customer ratings above 4.5 stars. This role partners closely with R&D, regulatory, marketing, operations, finance, and sales to ensure our products win in the market and deliver strong lifetime value. Key Responsibilities Product Innovation Strategy • Lead innovation strategy across all Basic Research brands, • Translate consumer insights, scientific research, and market trends into a pipeline of high-impact product opportunities, • Identify emerging opportunities in health, longevity, supplements, skincare, and beauty, • Build and maintain a multi-year product roadmap balancing hero products, growth products, and exploratory innovation, • Foster a customer-first innovation culture Consumer Insight & Product Development • Lead consumer discovery through research, behavioral insights, product reviews, and category analysis, • Translate consumer problems into clear product hypotheses and positioning strategies, • Partner with R&D, formulation scientists, manufacturers, and regulatory teams to develop effective, compliant, and differentiated products, • Guide key product decisions including formulation, format, packaging, claims, and pricing Product Launch & Go-to-Market Alignment • Partner with marketing, sales, and operations to ensure successful product launches, • Define target customer, positioning, messaging, channel strategy, and financial targets for each launch, • Align product strategy with launch execution across DTC, Amazon, and retail channels Product Lifecycle Management • Own the full lifecycle of the product portfolio, • Monitor performance through sales velocity, margins, customer reviews, repeat purchase rates, and market trends, • Lead product optimization, including formula improvements, packaging updates, pricing strategy, and margin expansion, • Determine when products should be scaled, repositioned, reformulated, or retired Portfolio Performance & Leadership • Build a portfolio that drives strong unit economics, customer lifetime value, and repeat purchase behavior, • Partner with finance and operations to ensure products meet margin and cost targets, • Lead and mentor product managers and cross-functional project teams, • Communicate product strategy and portfolio performance to executive leadership Qualifications: • 10–15 years of product innovation or product management experience in health, wellness, supplements, skincare, or beauty, • Proven track record of launching successful consumer products, • Experience managing the full product lifecycle from concept through portfolio optimization, • Strong understanding of regulated categories including dietary supplements, cosmetics, or OTC, • Deep knowledge of consumer behavior, market trends, and brand positioning, • Experience working cross-functionally with R&D, regulatory, marketing, and supply chain teams, • Strong strategic thinking combined with operational execution Success Profile The ideal candidate is: • Obsessed with understanding consumers and solving real problems, • Passionate about building products that genuinely improve people’s lives, • Highly disciplined about product performance, margins, and portfolio health, • Comfortable operating at both strategic and hands-on levels, • Driven to build category-defining products that earn customer trust