Balch Springs
Job Description Drive Growth for a Brand on the Rise! Reports to: Chief Marketing Officer Location: North Dallas (McKinney/Frisco/Plano/Prosper perferred) Office: Historic Downtown McKinney, TX Schedule: Full-time, in-office (Mon–Fri; standard hours 8:30am–5:00pm) Are you ready to help scale a fast-growing brand redefining performance nutrition and functional wellness? TruLabs is seeking a Brand Manager to support brand strategy and execution across retail, e-commerce, and digital channels. While retail growth is a key priority, this role is intentionally broader — ideal for a hands-on marketer who can help coordinate omni-channel initiatives and ensure brand consistency as TruLabs scales. This role will help translate brand direction into actionable marketing plans that drive awareness, product velocity, and growth across all consumer touchpoints. You’ll partner closely with Sales, E-Commerce, and Operations to align launches, promotions, and go-to-market timelines — ensuring TruLabs shows up powerfully wherever customers shop. Why Join TruLabs? TruLabs is a fast-growing, founder-led brand driven by innovation, performance, and authenticity. We build products that support healthier, more active lifestyles while fostering a team culture rooted in Faith, Health, Passion, Humility, and Fun. What makes TruLabs special: ✔ Entrepreneurial, high-growth environment where your impact is visible ✔ Collaborative culture that values initiative, creativity, and accountability ✔ Opportunity to shape retail strategy for a nationally expanding brand ✔ Leadership exposure and career growth as the company scales ✔ Team members who are passionate about wellness, performance, and results Our Core Values: Our values guide how we work, collaborate, and grow: Faith - We lead with purpose, integrity, and respect for others. Health - We promote healthier, more active lives for our customers and team. Passion - We bring energy, dedication, and a drive to win. Humility - We stay grounded, support one another, and celebrate shared success. Fun - We believe great work happens when people enjoy what they do. Work in Historic Downtown McKinney Enjoy a walkable square with restaurants, coffee shops, and boutiques — plus modern office amenities, collaborative workspaces, and a team-focused environment. What You’ll Do: • Support brand positioning, messaging, and strategic priorities alongside the CMO, • Assist in developing go-to-market plans for product launches and retail expansions, • Coordinate cross-functional execution across Marketing, E-Commerce, Sales, and Operations, • Support retail marketing initiatives that drive distribution growth and in-store performance, • Help manage integrated campaigns across digital, social, paid media, and retail channels, • Support omni-channel initiatives including Amazon, TikTok Shop, and direct-to-consumer efforts, • Help maintain a consistent marketing cadence and ensure campaign rollouts launch cohesively across channels, • Provide creative coordination and ensure brand consistency across packaging, promotional materials, and consumer communications, • Analyze performance data and market trends to support campaign optimization and brand decisions, • 3+ years of experience in brand management, marketing, or CPG marketing, • Experience supporting product launches or retail marketing initiatives, • Familiarity with retail environments and shopper behavior (mass, club, grocery, or specialty), • Strong organizational and project management skills, • Analytical mindset with the ability to interpret performance data and market trends, • Ability to collaborate cross-functionally in a fast-paced environment, • Comfort wearing multiple hats in a growing, founder-led business, • Experience in nutrition, supplements, wellness, or functional CPG categories, • Retail media networks or retail technology platforms, • Experience supporting Amazon or eCommerce growth initiatives, • Familiarity with syndicated or retailer performance data tools, • Influencer or creator partnerships supporting retail performance, • Syndication platforms (ex: Syndigo) or product content management Growth Opportunity: This role offers the opportunity to help build the marketing operating rhythm for a rapidly growing brand. As TruLabs continues to scale, this position will play a key role in strengthening brand consistency, supporting retail expansion, and shaping omni-channel execution. Ready to Build What’s Next? If you’re a collaborative marketer who enjoys building structure, supporting growth, and bringing campaigns to life across channels, we want to hear from you. Join TruLabs and help shape the future of retail performance nutrition. Alternate Titles: Brand Manager, Associate Brand Manager, Marketing Manager, Retail Marketing Manager, Shopper Marketing Manager, Channel Marketing Manager, Growth Marketing Manager, Omnichannel Marketing Manager, Customer Marketing Manager (CPG), Integrated Marketing Manager Keywords for SEO: brand manager, marketing manager, retail marketing, shopper marketing, omnichannel marketing, CPG marketing, consumer packaged goods marketing, retail activation, product launch marketing, retail campaign execution, integrated marketing campaigns, retail growth, sell-through, distribution support, Amazon marketing support, TikTok Shop marketing, DTC marketing, brand consistency, campaign coordination, cross-functional collaboration, retail media networks, retailer portals, performance analytics, nutrition and wellness marketing, functional wellness brand marketing, founder-led startup marketing EEOC Statement: We are proud to be an equal opportunity employer. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.