Senior Copywriter
2 days ago
Pawtucket
Job Description Collette is seeking a Senior Copywriter to join our Marketing Team. This is a hybrid role based at our headquarters in Pawtucket, RI. About Collette: Let Us Show You the World There has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest industries when you join the Collette team! As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Collette’s passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company’s future. Being part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the world. From giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another – Collette is all about the people. So, what are you waiting for? Your journey starts here. Job Summary: The Senior Copywriter creates high-impact, strategically grounded copy that advances Collette’s brand and business goals. This role is hands-on and highly collaborative — leading some of Collette’s most visible storytelling work while helping elevate the quality, clarity, and consistency of copy across the team. The Senior Copywriter partners closely with the Associate Creative Director, Art Director, Creative Team, and cross-functional stakeholders to ensure Collette’s brand promise, voice, and point of view are clearly expressed — from long‑form brochures to integrated seasonal campaigns. This role does not require formal people management, but it does require strong judgment, influence, and ownership. Primary Functions: • Lead assigned copy projects from concept to completion across platforms (including but not limited to print, digital, email, paid media, video, and presentations), ensuring quality, consistency, and on-time delivery., • Apply a deep understanding of Collette’s brand promise, voice, and competitive landscape to shape differentiated, high-impact messaging that strengthens brand positioning and supports business objectives., • Shape high-visibility storytelling, focusing on how copy connects to our brand position and the business strategy — not just individual deliverables., • Collaborate with project leads, Associate Creative Director, Art Director, Creative Team members, and cross-functional partners to translate strategy into effective copy solutions., • Bring brand voice, tone, and point of view into all projects, helping ensure brand cohesion across channels while allowing for appropriate flexibility by audience., • Provide informal feedback and guidance to copywriters during early concepting and draft stages, elevating clarity, structure, and voice before routing., • Incorporate feedback thoughtfully and professionally, balancing creative integrity with business needs and stakeholder input., • Help protect brand standards by identifying unclear or undifferentiated work and raising recommendations early in the process., • Participate in brainstorming sessions and working reviews, contributing ideas that strengthen campaign narratives and creative through-lines., • Research category, competitor, and messaging trends and apply insights to sharpen point of view and improve effectiveness., • Support onboarding and development of copywriters by sharing standards and best practices., • Work effectively within established workflows, self-managing priorities and bringing clarity to complex or ambiguous assignments., • Bachelor’s degree required; degree in English, Journalism, Communications, or a related field preferred., • 5–8 years of professional copywriting experience, with a portfolio demonstrating long-form storytelling, campaign development, and execution across channels., • Exceptional writing, editing, and proofreading skills, with a strong command of narrative structure, voice, and tone., • Strong understanding of brand positioning and the ability to apply brand promise and competitive context to messaging decisions., • Experience in using AI tools and comfort in trying new processes, tools, and practices., • Demonstrated ability to shape long-form content (e.g., brochures or equivalent) with clear hierarchy, flow, and a cohesive through-line., • Ability to translate complex information into clear, compelling, audience-first copy., • Sound creative judgment and attention to detail; knows when to refine, simplify, or push work further., • Ability to give and receive constructive feedback with professionalism, openness, and respect for shared goals., • Experience collaborating closely with designers, marketers, and cross-functional partners to develop effective creative solutions., • Ability to explain and support creative decisions with clear rationale while remaining open to revision and iteration., • Highly organized and self-directed, with the ability to manage multiple priorities and meet deadlines within established workflows., • Experience with premium consumer brands, travel, hospitality, or storytelling-driven marketing., • Working knowledge of SEO and writing for digital performance (email, landing pages, paid media). We believe in taking care of our team—inside and outside of work. The base salary range for this position is $60,000 - $90,000. What We Offer: • Health & Wellness: Medical, Dental, and Vision coverage—plus a Peloton One Membership to keep you moving, • Time Off: Generous PTO, paid holidays, and your birthday!, • Volunteer Time: Paid hours to give back to causes you care about, • Financial Security: 401(k) with company match, • Family Support: Paid parental leave, paid bereavement leave and access to our Employee Assistance Program, • Career Growth: Tuition reimbursement to help you level up your skills, • Exclusive travel discounts, incentives and more!